Marketing In Action
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Direct Marketing In Action
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Author : Andrew R. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-11-30
Direct Marketing In Action written by Andrew R. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-30 with Business & Economics categories.
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Marketing Management In Action
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Author : Victor P. Buell
language : en
Publisher:
Release Date : 1966
Marketing Management In Action written by Victor P. Buell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.
Marketing In Action
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Author : William John Shultz
language : en
Publisher:
Release Date : 1963
Marketing In Action written by William John Shultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Marketing In Action
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Author : Jon Sutherland
language : en
Publisher: Trans-Atlantic Publications
Release Date : 1991-01-01
Marketing In Action written by Jon Sutherland and has been published by Trans-Atlantic Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Marketing categories.
Marketing In Action
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Author : Roman F. Warmke
language : en
Publisher: South-Western Pub
Release Date : 1976
Marketing In Action written by Roman F. Warmke and has been published by South-Western Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Marketing In Action
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Author : William John Shultz
language : en
Publisher:
Release Date : 1968
Marketing In Action written by William John Shultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Marketing categories.
Social Marketing In Action
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Author : Debra Z. Basil
language : en
Publisher: Springer
Release Date : 2019-05-24
Social Marketing In Action written by Debra Z. Basil and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-24 with Business & Economics categories.
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Marketing Action Plans
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Author : Morgan D. Rees
language : en
Publisher: iUniverse
Release Date : 2010-08-13
Marketing Action Plans written by Morgan D. Rees and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Business & Economics categories.
Is your business not reaching enough prospects, experiencing long sales cycles, or not seeing your marketing campaigns generating the revenue you expect? What if you could have instant access to preexisting plans, do more in less time, save money, and increase your ROI? Morgan Rees has put it all together in Marketing Action Plans, a concise, step-by-step book with bottom line guides and strategies that will take your company from invisible to remarkable. Its like having your own marketing department available to you, twenty-four hours a day, every day! Learn from Morgans experience with such notable brands as Philips Electronics, Norelco, Marantz, Magnavox, Citrix Online, Netgear, and Honeywell. Marketing Action Plans offers ready-to-use plans, processes, outlines, guidelines, booklets, templates, and forms that you can customize by simply filling in the details. Some customization will be necessary to fit the needs of your organization, but a substantial part of your plan, layout, and content are provided. Marketing Action Plans is a year-round resource tool. Its not the kind of book that sits on your bookshelf at home; rather, it is an important tool that can guide you through the development of plans for your company or organization. Enjoy your MAP to success.
Consumer Behavior And Marketing Action
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Author : Henry Assael
language : en
Publisher: Thomson South-Western
Release Date : 1998
Consumer Behavior And Marketing Action written by Henry Assael and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Consumer behavior categories.
This sixth edition text includes increased coverage of the macro approach in consumer behaviour.
Marketing In Action
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Author : Ralph L. Day
language : en
Publisher:
Release Date : 1973
Marketing In Action written by Ralph L. Day and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Management games categories.