Direct Marketing In Action
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Direct Marketing In Action
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Author : Andrew R. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-11-30
Direct Marketing In Action written by Andrew R. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-30 with Business & Economics categories.
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Direct Marketing
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Author :
language : en
Publisher:
Release Date : 2002
Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Direct marketing categories.
Direct Marketing
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Author : Margaret Allen
language : en
Publisher:
Release Date : 1997
Direct Marketing written by Margaret Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Direct marketing categories.
Power Direct Marketing
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Author : Ray Jutkins
language : en
Publisher: N T C Business Books
Release Date : 1999
Power Direct Marketing written by Ray Jutkins and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Direct marketing categories.
...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket
Direct Marketing In A Week
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Author : Patrick Forsyth
language : en
Publisher: Hachette UK
Release Date : 2014-06-27
Direct Marketing In A Week written by Patrick Forsyth and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so. Each of the seven chapters in Direct Marketing In A Week covers a different aspect: - Sunday: The recipients: database considerations - Monday: The core elements of direct mail - Tuesday: The component mix - Wednesday: Creatively enhancing persuasiveness - Thursday: Follow-up activity - Friday: Email approaches: as easy as 'click' - Saturday: Future campaigns
Direct Marketing
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Author : Ray Jutkins
language : en
Publisher: Rockingham*jutkins*marketing
Release Date : 1989
Direct Marketing written by Ray Jutkins and has been published by Rockingham*jutkins*marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Successful Direct Marketing Methods
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Author : Bob Stone
language : en
Publisher: McGraw Hill Professional
Release Date : 2008
Successful Direct Marketing Methods written by Bob Stone and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Marketing Automation
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Author : Jeff LeSueur
language : en
Publisher: John Wiley & Sons
Release Date : 2007-08-31
Marketing Automation written by Jeff LeSueur and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-31 with Business & Economics categories.
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
How To Make Maximum Money With Minimum Customers
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Author : Craig Garber
language : en
Publisher: Craig Garber
Release Date : 2011-05
How To Make Maximum Money With Minimum Customers written by Craig Garber and has been published by Craig Garber this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with Business & Economics categories.
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.