Advertising Management Sbpd Publications
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Advertising Management Sbpd Publications
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2021-12-22
Advertising Management Sbpd Publications written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Antiques & Collectibles categories.
1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications
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Author : Sanjay Gupta
language : en
Publisher: SBPD Publications
Release Date : 2021-07-09
Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications written by Sanjay Gupta and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-09 with Business & Economics categories.
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Marketing Management Sbpd Publications
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2021-12-22
Marketing Management Sbpd Publications written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Advertising Management By Jay Bansal Sbpd Publications
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Author : Jay Bansal
language : en
Publisher: SBPD Publications
Release Date : 2021-07-09
Advertising Management By Jay Bansal Sbpd Publications written by Jay Bansal and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-09 with Business & Economics categories.
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Advertising Management By Dr F C Sharma Ebook
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-12-12
Advertising Management By Dr F C Sharma Ebook written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Design categories.
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Marketing Management By Dr F C Sharma
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-07-01
Marketing Management By Dr F C Sharma written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Business & Economics categories.
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Marketing Management By Dr F C Sharma Ebook
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-12-12
Marketing Management By Dr F C Sharma Ebook written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Business & Economics categories.
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Sales Management Sbpd Publications
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2021-12-22
Sales Management Sbpd Publications written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.
Marketing Management
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Author : Dr. N. Mishra
language : en
Publisher: SBPD Publishing House
Release Date : 2020-05-27
Marketing Management written by Dr. N. Mishra and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Business & Economics categories.
Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Sales Management By Dr F C Sharma Ebook
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-12-12
Sales Management By Dr F C Sharma Ebook written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Business & Economics categories.
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.