Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications
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Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications
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Author : Sanjay Gupta
language : en
Publisher: SBPD Publications
Release Date : 2021-07-09
Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications written by Sanjay Gupta and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-09 with Business & Economics categories.
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Advertising Management By Jay Bansal Sbpd Publications
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Author : Jay Bansal
language : en
Publisher: SBPD Publications
Release Date : 2021-07-09
Advertising Management By Jay Bansal Sbpd Publications written by Jay Bansal and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-09 with Business & Economics categories.
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Advertising Management Sbpd Publications
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2021-12-22
Advertising Management Sbpd Publications written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Antiques & Collectibles categories.
1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Advertising Management By Dr F C Sharma Ebook
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-12-12
Advertising Management By Dr F C Sharma Ebook written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Design categories.
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Advertising Management
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Author : C. L. Tyagi
language : en
Publisher: Atlantic Publishers & Dist
Release Date : 2004
Advertising Management written by C. L. Tyagi and has been published by Atlantic Publishers & Dist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Nep Advertising Management B Com 2nd Sem Mic 2
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2024-02-14
Nep Advertising Management B Com 2nd Sem Mic 2 written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-14 with Antiques & Collectibles categories.
1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
Marketing Management
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Author : Dr. N. Mishra
language : en
Publisher: SBPD Publishing House
Release Date : 2020-05-27
Marketing Management written by Dr. N. Mishra and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Business & Economics categories.
Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Advertising Management Theory Practice
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Author : Dr. Mahendra Kumar Padhy
language : en
Publisher: Laxmi Publications
Release Date : 2011-06
Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and has been published by Laxmi Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with categories.
Advertising And Sales Promotion
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Author : Pankhuri Bhagat
language : en
Publisher: SBPD Publishing House
Release Date : 2020-06-11
Advertising And Sales Promotion written by Pankhuri Bhagat and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-11 with Business & Economics categories.
Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945
Advertising Management
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Author :
language : en
Publisher:
Release Date : 2016
Advertising Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.