Ko Kommunikation Als Strategischer Erfolgsfaktor Des Umweltmanagements
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Ko Kommunikation Als Strategischer Erfolgsfaktor Des Umweltmanagements
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Author : Evelyn Schedelberger
language : de
Publisher: diplom.de
Release Date : 2002-03-07
Ko Kommunikation Als Strategischer Erfolgsfaktor Des Umweltmanagements written by Evelyn Schedelberger and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-07 with Business & Economics categories.
Inhaltsangabe:Einleitung: Ökologie ist heute kein Fremdwort mehr für die Unternehmen. Zumindest verbal bekunden immer mehr Unternehmen, dass Umweltschutz einen wichtigen Stellenwert in der Geschäftspolitik einnimmt. Das bedeutet große Chancen, aber auch Risiken, die die Unternehmen in wirtschaftlich schwierigen Zeiten nur zögernd in Kauf nehmen wollen. Ein grünes Mäntelchen wird nicht mehr genügen... die ökologische Lösungskompetenz und -bereitschaft muss glaubwürdig dargestellt werden. Ausgehend von einer Untersuchung gesellschaftlicher Veränderungen und Entwicklungen in der Unternehmensführung wird in meiner Arbeit auf Kommunikation in ökologischen Belangen eingegangen, da dieser in der Literatur nur selten als eigenständiges Gebiet behandelt wird. Mit Beginn der 90er Jahre geht der Trend der Umweltkommunikation in Richtung eines ganzheitlichen Ansatzes in einem erweiterten strategischen Kontext, zunächst über die Bewusstseinsbildung der Mitarbeiter und dann mit Hilfe von Umweltmanagementsystemen, wie z.B. EMAS oder ISO14000. Zwei Untersuchungen der Univ. Münster (1988, 1994) bestätigen daneben eine höhere ökologische Betroffenheit der Unternehmen durch Umweltgesetzgebung und Forderungen der Marktteilnehmer. Die Zielgruppen der Öko-Kommunikation umfassen nun neben den traditionellen Anspruchsgruppen des Unternehmens, wie Kunden, Lieferanten, Mitarbeitern und Anteilseignern auch neue Gruppen, wie z.B. Nachbarn, Anrainer, Behörden, Umwelt- und Verbraucherverbände, Medien, Schulen und Universitäten. Diese Kommunikation muss umfassend, ehrlich und auf die Zielgruppe abgestimmt sein. Mögliche Gestaltungsformen reichen von der Umweltberichterstattung (-bericht, -erklärung) über das Öko-Marketing, Öko-PR bis zur Risikokommunikation und Öko-Sponsoring. Erfolgreiche Öko-Kommunikation muss im Unternehmen selbst mit einer Öffnung nach innen beginnen. Ausgehend von der Grundsatzentscheidung des Management muss der ökologische Wandel auf allen Unternehmensebenen verankert werden und eine ökologische Unternehmenskultur aufgebaut und gefördert werden. Damit die Mitarbeiter ökologiebewusst handeln, müssen sie entsprechend informiert, motiviert, sensibilisiert und ausgebildet werden und die strukturellen und prozessbezogenen Rahmenbedingungen geschaffen werden. Im Rahmen einer Öffnung nach außen muss eine offensive Kommunikationspolitik betrieben werden, um in der Öffentlichkeit Akzeptanz und Verständnis für das eigene Handeln zu erreichen, glaubwürdig [...]
Corporate Social Responsibility
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Author : Andreas Rasche
language : en
Publisher: Cambridge University Press
Release Date : 2017-03-23
Corporate Social Responsibility written by Andreas Rasche and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
This introductory textbook explores the key issues in global business in corporate social responsibility.
Management Between Strategy And Finance
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Author : Burkhard Schwenker
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-11-21
Management Between Strategy And Finance written by Burkhard Schwenker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-21 with Business & Economics categories.
Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought – without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.
Technological Change And Company Strategies
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Author : Rod Coombs
language : en
Publisher: Academic Press
Release Date : 1992
Technological Change And Company Strategies written by Rod Coombs and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Neoclassical economics, in particular the orthodox theory of the firm, offers little insight into the question of company strategy. It contributes even less to the understanding of the strategic management of technological change. In this volume, a number of international scholars from a variety of related disciplines explore the possibility of a more unified approach to linking company strategy and technological change. Each author examines the contributions from his own discipline, (economics, sociology, organization and systems theory), in order to build new multidisplinary theories of the firm, which will contribute to the debate surrounding the effects of new technology on company strategy and economic growth. Key Features * Links evolutionary economics to sociological analysis * Presents new case studies featuring this synthesis
Perspectives On Corporate Citizenship
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Author : Jörg Andriof
language : en
Publisher: Routledge
Release Date : 2017-09-29
Perspectives On Corporate Citizenship written by Jörg Andriof and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.
A number of disparate but interconnected forces such as deregulation and globalization, rapid advances in communications technology and the rise in the power of the consumer and civil society have now combined to bring corporate responsibility to prominence in many corporate boardrooms. In this information age, the ramifications of not addressing best practice in environment, workplace, marketplace and community could range from bad press coverage to complete market exclusion. These are perilous times for the social construct of modern capitalism.In today's society successful companies will increasingly be those that recognize that they have responsibilities to a range of stakeholders that go beyond compliance with the law. If in the past the focus was on enhancing shareholder value, now it is on engaging stakeholders for long-term value creation. This does not mean that shareholders are not important, or that profitability is not vital to business success, but that in order to survive and be profitable a company must engage with a range of stakeholders whose views may vary greatly. If in the past corporate social responsibility was simply seen as profitability plus compliance plus philanthropy, now responsible corporate citizenship means companies being more aware of and understanding the societies in which they operate. This means senior executives and managers being able to deal with a wide range of issues including greater accountability, human rights abuses, sustainability strategies, corporate governance codes, workplace ethics, stakeholder consultation and management.The aim and scope of Perspectives on Corporate Citizenship is to help capture and distil these and other emerging trends in terms of content, context and processes, in one concise volume. With contributions from the *crème de la crème* of leading thinkers from around the world, Perspectives on Corporate Citizenship is essential reading for students, scholars and all serious thinkers on one of the most critical issues of our time.
Competitive Marketing Strategy
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Author : John A. Czepiel
language : en
Publisher: Pearson
Release Date : 1995-04-01
Competitive Marketing Strategy written by John A. Czepiel and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-04-01 with Business & Economics categories.
Greening Business
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Author : Ian Worthington
language : en
Publisher: Oxford University Press
Release Date : 2013
Greening Business written by Ian Worthington and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The book focuses on why, when and how businesses have responded to the growing pressures to improve on their environmental performance. Drawing on current research and numerous practical examples and case-studies, it examines the notion of the sustainable business organization. This is an ideal text for courses in Business and the Environment.
Advertising As Communication
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Author : Gillian Dyer
language : en
Publisher: Routledge
Release Date : 2008-03-07
Advertising As Communication written by Gillian Dyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Social Science categories.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Network Marketing
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Author : Mary Averill
language : en
Publisher: Crisp Learning
Release Date : 1994
Network Marketing written by Mary Averill and has been published by Crisp Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Multilevel marketing categories.
Provides the reader with an outline of how to create a sales organization around a well-chosen product.