Advertising As Communication
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Advertising As Communication
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Author : Gillian Dyer
language : en
Publisher: Routledge
Release Date : 2008-03-07
Advertising As Communication written by Gillian Dyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Social Science categories.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Advertising As Communication
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Author : Gillian Dyer
language : en
Publisher: Routledge
Release Date : 2008-03-07
Advertising As Communication written by Gillian Dyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Social Science categories.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Advertising As Communication
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Author : Gillian Dyer
language : en
Publisher:
Release Date : 1982
Advertising As Communication written by Gillian Dyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Advertising categories.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Advertising And Communication Management
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Author : Michael L. Ray
language : en
Publisher: Prentice Hall
Release Date : 1981
Advertising And Communication Management written by Michael L. Ray and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Marketing Communication Direct Marketing Public Relation And Advertising
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Author : Veny Ari Sejati
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-07
Marketing Communication Direct Marketing Public Relation And Advertising written by Veny Ari Sejati and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-07 with Business & Economics categories.
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.
Advertising In Europe Advertising As Communication The World Of Advertising
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Author : Silke Tischendorf
language : en
Publisher: GRIN Verlag
Release Date : 2003-09-08
Advertising In Europe Advertising As Communication The World Of Advertising written by Silke Tischendorf and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-08 with Business & Economics categories.
Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), University of Applied Sciences Worms (European Business Management), course: European Studies, language: English, abstract: For many years, beauty has been used as a marketing and advertising tool. In this essay I would like to explore the meaning and use of beauty in advertising, what the aesthetic function of advertising means and how it is related to the persuasive function and the perlocutionary effect. Advertising uses beauty as a communication tool to increase interest in a company’s product or service through making it aspirational. The prevalence of attractive models in advertising testifies to the general belief concerning their efficacy as a vehicle of promotion. Attractive models might be effective in altering individual’s impressions of products. Beauty can infer personal characteristics, abilities and motivations which can support the promotion of various products. The aesthetic criteria remain centrally relevant to many advertising decisions. Many products have aesthetic components, most often by conscious design. In fact, countless products are differentiated from others only on the basis of aesthetic criteria. This implies that aesthetic elements form important dimensions for information processing and attitude formation. Sometimes aesthetic motives may dominate, or even overwhelm utilitarian motives, meaning that sometimes aesthetic attributes may be determining factors in consumer choice. Beauty in terms of advertising is defined by adjectives such as attractive, good-looking, classy, sexy, elegant and pretty. Things are perceived to be beautiful depends on the person you ask, because judgment of beauty is non-cognitive and is the pure feeling of the observer (‘beauty lies in the eye of the beholder’). If somebody thinks that the product or person in the ad has features that fit my sense of beauty then this could lead to the perlocutionary effect. [...]
Integrated Marketing Communications In Advertising And Promotion
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Author : Terence A. Shimp
language : en
Publisher: Thomson South-Western
Release Date : 2013
Integrated Marketing Communications In Advertising And Promotion written by Terence A. Shimp and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Marketing Communication Policies
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Author : Rainer Busch
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-10-30
Marketing Communication Policies written by Rainer Busch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-30 with Business & Economics categories.
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
Innovation In Advertising And Branding Communication
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Author : Lluís Mas-Manchón
language : en
Publisher: Routledge
Release Date : 2020-10-07
Innovation In Advertising And Branding Communication written by Lluís Mas-Manchón and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Advertising Strategy
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Author : Larry Percy
language : en
Publisher: Greenwood
Release Date : 1980
Advertising Strategy written by Larry Percy and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Advertising categories.