Re Inventing The Brand
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Re Inventing The Brand
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Re Inventing The Brand written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Brand Resilience Reinventing Your Image During Times Of Crisis
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Author : Ridwanullah Abdulazeez
language : en
Publisher: Recorded Books
Release Date : 2025-01-15
Brand Resilience Reinventing Your Image During Times Of Crisis written by Ridwanullah Abdulazeez and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-15 with Business & Economics categories.
Brand Resilience provides businesses with strategies for navigating through tough times by reinventing their brand image. Whether it’s a public relations disaster, economic downturn, or unforeseen challenges, this book outlines how companies can bounce back by re-establishing trust, redefining their narrative, and adapting to changing consumer perceptions. The book focuses on the importance of authenticity, empathy, and agility in crisis management, offering real-world examples of brands that have successfully reinvented themselves after major setbacks. Brand Resilience gives actionable advice for rebuilding your brand in a way that not only helps you survive a crisis but also positions your company for future growth and success.
Re Invent Don T Restart Your Blueprint For Career Re Design
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Author : Yue-Wen LIM
language : en
Publisher: CareerBliss Inc
Release Date : 2025-03-15
Re Invent Don T Restart Your Blueprint For Career Re Design written by Yue-Wen LIM and has been published by CareerBliss Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-15 with Business & Economics categories.
Stuck in Your Career? It’s Time for a Redesign! 🚀 Have you ever felt like your career isn’t where you want it to be—but you don’t know how to fix it? Maybe you’re: 🔹 Feeling stuck in a job that no longer excites you 🔹 Thinking about a career pivot but don’t know where to start 🔹 Worried about falling behind in a fast-changing job market If this sounds like you, you’re not alone. The traditional career path no longer works for many mid-career professionals—but that doesn’t mean you’re out of options. You just need a new strategy. Introducing: "ReInvent – Don’t Restart: Your Blueprint for Career Re-design" This isn’t just another career advice book—it’s a special bumper launch edition, packed with nearly 600 pages of insights, practical steps, worksheets, and real-life case studies to help you redesign your career. Plus, it comes with 4 FREE Playbooks (normally sold separately for $14.90 each), giving you step-by-step action plans to guide you through your journey. Total Value: $89.50 – Now available as an exclusive bundle! What You’ll Learn in This Book: 👉 How to take stock of your career and identify what’s working (and what’s not) 👉 How to explore new career options that align with your strengths and interests 👉 How to upskill and rebrand yourself for a career pivot—without starting from scratch 👉 How to integrate AI and digital transformation to stay relevant in today’s job market 👉 How to build a career legacy that goes beyond just making a paycheck Who Is This Book For? This guide is perfect for: Professionals feeling stuck in their current roles Career changers looking for a fresh start Ambitious individuals seeking to fast-track their success Anyone wanting to align their career with their passions and values Whether you’re just starting to explore new career paths or you’re ready to take action, this book provides a structured, step-by-step approach to help you make informed, confident career decisions. How to Read This Book & The Four Playbooks: Read through each chapter to understand the career redesign process. Identify where you are in your journey (stuck, exploring, preparing, or executing). Use the playbooks for detailed, step-by-step action plans tailored to your situation. Think of this book as your compass and the playbooks as your maps to navigate your career transition. What’s Inside? This Super Book covers every stage of career transformation: 📂 Section 1: Understanding the Need for Career Redesign Get clarity on why you feel stuck and how to shift your mindset towards new opportunities. 📂 Section 2: Exploring & Defining Your Career Direction Discover new career paths that align with your strengths, skills, and passions—without the fear of starting over. 📂 Section 3: Building & Preparing for Career Transition Upskill, rebrand, and strategically position yourself for your next career move. 📂 Section 4: Executing Your Career Redesign Successfully Learn how to future-proof your career, integrate AI & digital strategies, and create a long-term plan for growth. Plus, Get 4 Bonus Playbooks – FREE! Each mini-book provides step-by-step strategies to help you take action: "Choosing the Right Career for Me" – A guide to finding your career superpower. "Reflect and Redirect" – Your roadmap to exploring new career options. "Take Charge, Take Control" – A guide to building your career action plan. "Brand New You" – How to craft a personal brand that attracts opportunities. These playbooks serve as your detailed action guides whenever you need to deep-dive into specific areas of your career redesign. Why This Book? 📈 Proven Techniques – Based on real career success stories and expert insights. 📈 Actionable Frameworks – Clear, structured steps that you can immediately apply. 📈 AI & Digital Transformation Insights – Stay ahead in a rapidly evolving job market. 📈 Interactive Worksheets – Personalize your career transformation journey. Don’t let another day pass feeling unfulfilled in your career. Invest in yourself and your future with "ReInvent – Don’t Restart: Your Blueprint for Career Re-design" and get 4 free playbooks to help you execute your career transformation effectively. 💪 Your career isn’t stuck—it’s just waiting to be redesigned. Take charge of your professional future today! #CareerChange #CareerRedesign #CareerGrowth #MidCareerPivot #FutureOfWork #PersonalBranding #Upskilling #JobMarketTrends #ProfessionalDevelopment #AIandCareers #ReinventYourCareer
Shift
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Author : Peter Arnell
language : en
Publisher: Crown Currency
Release Date : 2010-06-15
Shift written by Peter Arnell and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
Reinventing Business Practices Start Ups Sustainability
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Author : Prof.Dr.V.Sasirekha
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Reinventing Business Practices Start Ups Sustainability written by Prof.Dr.V.Sasirekha and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Reinventing Fashion Retailing
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Author : Eirini Bazaki
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Reinventing Fashion Retailing written by Eirini Bazaki and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
Reinventing Giants
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Author : Bill Fischer
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-07
Reinventing Giants written by Bill Fischer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier's success. Includes the remarkable story of Haier's turnaround and how these lessons can be applied to other organizations Contains information for any company grappling with competition in the global marketplace Shows how to liberate employees' talent to drive business success Written by Bill Fischer, Professor of Innovation Management at IMD in Switzerland, Umberto Lago, Professor of Management at Bologna University, Italy, and Fang Liu, Research Associate of IMD Reinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier's lessons directly to their own organizations.
Transformation Through Reinventing
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Author : Rajesh Nair
language : en
Publisher: Notion Press
Release Date : 2023-12-13
Transformation Through Reinventing written by Rajesh Nair and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-13 with Business & Economics categories.
Great institutions require even greater leaders to find their true potential to get ahead in their race. Transformation Through Reinventing is the journey of ICICI Bank and Tata Group in the last 5 years. Organisations such as these were totally transformed from within, while maintaining the fabric of their respective founding fathers, intact. The transformation which was led by Mr. Sandeep Bakhshi at ICICI Bank and Mr. N. Chandrasekaran at Tata Group, offers us as individuals a lot to learn and imbibe. The book captures the journey of transformation of these great institutions and at the same time gives us as individuals an opportunity to imbibe some of these characteristics, to ask the most important question of our lives “Why do we do, what we do?”
Reinventing Business Models
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Author : Henk Wijtze Volberda
language : en
Publisher: Oxford University Press
Release Date : 2018
Reinventing Business Models written by Henk Wijtze Volberda and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Re-inventing Business Models concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps them choose between improving the existing business model and radically renewing it. The conclusions are supported by the authors' own research and case studies.
Mastering The Pivot Reinventing Your Career Or Business
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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date : 2025-02-03
Mastering The Pivot Reinventing Your Career Or Business written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Business & Economics categories.
Sometimes, the best way to move forward is to pivot. Mastering the Pivot shows you how to reinvent your career or business when change is inevitable. Whether you’re shifting industries, launching a new product, or navigating personal transformation, this book offers a proven approach to pivoting with confidence and clarity. Learn how to assess new opportunities, adjust your strategy, and embrace change to stay relevant and thrive in a constantly evolving world. Through expert advice and real-world examples, Mastering the Pivot helps you successfully navigate career or business reinvention and continue your journey of growth and success.