Weitere Infos Unter Zur Qualit T Crossmedialer Verweise In Ausgew Hlten Tages Und Wochenzeitungen Sowie Publikumszeitschriften
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Weitere Infos Unter Zur Qualit T Crossmedialer Verweise In Ausgew Hlten Tages Und Wochenzeitungen Sowie Publikumszeitschriften
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Author : Christiane Alexandra Plank
language : de
Publisher: Logos Verlag Berlin GmbH
Release Date : 2016-08-15
Weitere Infos Unter Zur Qualit T Crossmedialer Verweise In Ausgew Hlten Tages Und Wochenzeitungen Sowie Publikumszeitschriften written by Christiane Alexandra Plank and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Social Science categories.
Der Buchtitel "Weitere Infos unter..." steht exemplarisch für den Forschungsgegenstand der Dissertation von Christiane A. Plank. Die vertraute Formulierung flankiert meist crossmediale Verweise, um Rezipienten zum Wechsel auf den Inhalt eines anderen Mediums zu motivieren. Zu Beginn stellt die Autorin eine in Anlehnung an die terminologische Analyse entwickelte Definition crossmedialer Verweise vor - mit Fokus auf den Terminus "Crossmedia". Doch nicht jeder crossmediale Verweis in einer journalistischen Produktion besitzt dieselbe Qualität. Unter Berücksichtigung ausgewählter Kriterien aus dem Qualitätsjournalismus wird mit einem Mehrmethodendesign ein Vorschlag zur differenzierten Bewertung erarbeitet und überprüft. Die Zusammenstellung geeigneter Items erfolgt auf Basis einer qualitativen Inhaltsanalyse. Eine quantitative Erhebung dient der Durchführung von Häufigkeitsanalysen. Die Studie beinhaltet den Entwurf einer Typologie crossmedialer Verweise. Es wird deutlich, welche ungeahnten Möglichkeiten in der Verwendung unterschiedlicher Formen von crossmedialen Verweisen für den praktischen Journalismus liegen. Zugleich zeigt das Ergebnis der Untersuchung ein hohes Potenzial zur Optimierung der Qualität auf.
Designing Magazines
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Author : Jandos Rothstein
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29
Designing Magazines written by Jandos Rothstein and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.
How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more relevant but rarely discussed issues. A look at magazines that have risen above the crowd to achieve special social importance--and how design has been a part of that success--provides additional inspiration for magazine designers everywhere. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Goebbels And Der Angriff
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Author : Russel Lemmons
language : en
Publisher: University Press of Kentucky
Release Date : 2021-05-11
Goebbels And Der Angriff written by Russel Lemmons and has been published by University Press of Kentucky this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Biography & Autobiography categories.
The Berlin newspaper Der Angriff (The Attack), founded by Joseph Goebbels in 1927, was a significant instrument for arousing support for Nazi ideas. Berlin was the center of the political life of the Weimar Republic, and Goebbels became an actor upon this frenetic stage in 1926, becoming Gauleiter of Berlin's Nazis. Focusing on the period from 1927 to 1933, a time the Nazis later called "the blood years," Russel Lemmons examines how Der Angriff was used to promote support for Nazism. Some of the most important propaganda motifs of the Third Reich first appeared in the pages of Der Angriff. Horst Wessel, murdered by the German Communist Party in 1930, became the archetypal Nazi hero; much of his legend began on the pages of Der Angriff. Other Nazi propaganda themes—the "Unknown SA man" and the "myth of resurrection and return"—made their first appearances in this newspaper. How could the Germans, seemingly among the most cultured people in Europe, hand over their fate to the Nazis? As this book demonstrates, Der Angriff had much to do with the rise of National Socialism in Berlin and the cataclysmic results.
Politics And The Mass Media In Britain
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Author : Ralph Negrine
language : en
Publisher: Routledge
Release Date : 2003-09-02
Politics And The Mass Media In Britain written by Ralph Negrine and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Social Science categories.
This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups. The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control. Providing a review of the nature and content of political communications and of recent theoretical developments, Negrine addresses the issues surrounding today's mass media, including cable and satellite television, investigation of the press, the relationship between the state and broadcasing institutions and the ever-present question of whether or not Britain needs a media policy. This new edition includes: * Case studies from television and the press * Fully revised text with updated sections on the press, broadcasting and media legislation * Brand new chapters on Europe and globalisation
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Into The Universe Of Technical Images
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Author : Vilém Flusser
language : en
Publisher: U of Minnesota Press
Release Date : 2011
Into The Universe Of Technical Images written by Vilém Flusser and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Social Science categories.
An examination of the promise and peril of digital communication technologies.
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Kiss Your Brain
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Author : Christina Costa
language : en
Publisher:
Release Date : 2021-02-19
Kiss Your Brain written by Christina Costa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with categories.
What Do We Really Know About Herta Herzog
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Author : Elisabeth Klaus
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2016
What Do We Really Know About Herta Herzog written by Elisabeth Klaus and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Mass media categories.
The book for the first time explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.
Realismus Als Beruf
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Author : Nikolaus Jackob
language : de
Publisher: Springer VS
Release Date : 2013-08-13
Realismus Als Beruf written by Nikolaus Jackob and has been published by Springer VS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Social Science categories.
Das Verhältnis von Wirklichkeit und ihrer medialen Darstellung ist seit Jahrzehnten eines der zentralen Themen der Publizistik- und Kommunikationswissenschaft. Die Frage, wie die Medien die Realität darstellen, hat für viele Forschungsfelder des Fachs Relevanz – etwa für die Nachrichtenselektionsforschung, politische Kommunikationsforschung, Journalismusforschung, Medienwirkungsforschung und Krisen-, Konflikt- und Skandalforschung. Mindestens genauso relevant ist die Frage, welche Folgen akkurate oder inakkurate Realitätsdarstellungen der Medien für Individuum und Gesellschaft haben. Auch für andere Wissenschaftsdisziplinen, etwa für die Rechts- und Politikwissenschaft, und für die angewandte Forschung ist der Umgang der Medien mit Realität von Bedeutung. Anlässlich des 70. Geburtstages von Hans Mathias Kepplinger lässt dieser Band Persönlichkeiten aus Wissenschaft, Medien, Politik, Wirtschaft und angewandter Forschung zum Verhältnis von Medien und Wirklichkeit sowie zu angrenzenden Themen zu Wort kommen.