100 Ans De Publicit S Stimulantes Fran Ais
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100 Ans De Publicit S Stimulantes Fran Ais
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Author : Steven Heller
language : de
Publisher:
Release Date : 2018
100 Ans De Publicit S Stimulantes Fran Ais written by Steven Heller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
Vices ou vertus ? La consommation d'alcool et de tabac procure aux annonceurs des produits qui se prêtent à une véritable orgie visuelle. Ce plantureux recueil de publicités explore les multiples représentations de ces pratiques, tantôt élégantes, tantôt décalées, et révèlent comment les fabricants ont encouragé le grand public à s'imbiber et s'asphyxier durant tout le XXe siècle. Page après page défilent les tendances de chaque époque en matière d'alcool et de tabac, dans un festival de bons mots et de mascottes devenues des icônes, dont certains, comme le cow-boy Marlboro ou le chien Spuds MacKenzie, sont si étroitement liés à la culture populaire américaine qu'il leur suffisait d'apparaître dans une publicité pour promouvoir un produit invisible. D'autres annonceurs ont échafaudé des approches plus subtiles et sophistiquées pour vendre leur marchandise, une stratégie parfois très efficace, comme l'a démontré le succès phénoménal de la campagne Absolut. Même les médecins ont apporté leur contribution perverse à cette entreprise de propagande, en certifiant que fumer aidait à calmer les nerfs et à adoucir la gorge, et en vantant l'alcool comme un philtre de réussite sociale. Que vous vous adonniez à ces plaisirs coupables par inhalation et déglutition ou que le plaisir des yeux vous suffise, vous ne manquerez pas d'être captivés par cette exploration d'un chapitre bien tassé, et souvent polémique, de l'histoire de la pub.
100 Ans D Histoire Travers La Publicit
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Author : Dominique Spiess
language : fr
Publisher:
Release Date : 1988
100 Ans D Histoire Travers La Publicit written by Dominique Spiess and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
100 Ans De M Decine Francophone
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Author : Guy Grenier
language : fr
Publisher: Éditions MultiMondes
Release Date : 2002
100 Ans De M Decine Francophone written by Guy Grenier and has been published by Éditions MultiMondes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Association des médecins de langue française du Canada categories.
L'Association des médecins de langue française du Canada, connue pendant longtemps sous le nom d'Association des médecins de langue française de l'Amérique du Nord, a célébré en 2002 le centième anniversaire de sa fondation. Sa création en 1902 coïncide avec une importante période de développement des connaissances médicales qui obligeait les médecins à se mettre à jour. Le récit débute à la fin du XVIIIe siècle et s'étend par la suite de 1902 à aujourd'hui. Il est divisé en sept parties, elles-mêmes subdivisées en une série de courts chapitres bâtis autour de certains thèmes et décrivant la situation globale de la médecine et de la société québécoise et canadienne, l'organisation interne de l'Association ainsi que les sujets qui furent pour elle les plus marquants à chaque époque.
L Conomiste Fran Ais
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Author :
language : fr
Publisher:
Release Date : 1877
L Conomiste Fran Ais written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1877 with Economics categories.
Doing Business 2017
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Author : World Bank
language : en
Publisher: World Bank Publications
Release Date : 2016-10-25
Doing Business 2017 written by World Bank and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
Fourteenth in a series of annual reports comparing business regulation in 190 economies, Doing Business 2017 measures aspects of regulation affecting 10 areas of everyday business activity: • Starting a business • Dealing with construction permits • Getting electricity • Registering property • Getting credit • Protecting minority investors • Paying taxes • Trading across borders • Enforcing contracts • Resolving insolvency These areas are included in the distance to frontier score and ease of doing business ranking. Doing Business also measures features of labor market regulation, which is not included in these two measures. This year’s report introduces major improvements by expanding the paying taxes indicators to cover postfiling processes—tax audits, tax refunds and tax appeals—and presents analysis of pilot data on selling to the government which measures public procurement regulations. Also for the first time this year Doing Business collects data on Somalia, bringing the total number of economies covered to 190. Using the data originally developed by Women, Business and the Law, this year for the first time Doing Business adds a gender component to three indicators—starting a business, registering property, and enforcing contracts—and finds that those economies which limit women’s access in these areas have fewer women working in the private sector both as employers and employees. The report updates all indicators as of June 1, 2016, ranks economies on their overall “ease of doing business†?, and analyzes reforms to business regulation †“ identifying which economies are strengthening their business environment the most. Doing Business illustrates how reforms in business regulations are being used to analyze economic outcomes for domestic entrepreneurs and for the wider economy. It is a flagship product produced in partnership by the World Bank Group that garners worldwide attention on regulatory barriers to entrepreneurship. More than 137 economies have used the Doing Business indicators to shape reform agendas and monitor improvements on the ground. In addition, the Doing Business data has generated over 2,182 articles in peer-reviewed academic journals since its inception.
L Conomiste Fran Ais
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Author : Paul Leroy-Beaulieu
language : fr
Publisher:
Release Date : 1877
L Conomiste Fran Ais written by Paul Leroy-Beaulieu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1877 with Economics categories.
Murder Must Advertise A Detective Story
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Author : Dorothy Leigh Sayers
language : en
Publisher: DigiCat
Release Date : 2022-08-10
Murder Must Advertise A Detective Story written by Dorothy Leigh Sayers and has been published by DigiCat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-10 with Fiction categories.
Murder Must Advertise' is a remarkable tale of murder and scandal at a chic London advertising agency. Lord Peter Wimsey, a multi-talented aristocrat with a fondness for detecting, goes undercover in the agency where he gets involved in solving a murder mystery.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
L Economiste Fran Ais
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Author :
language : fr
Publisher:
Release Date : 1877
L Economiste Fran Ais written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1877 with Economics categories.
Journal Officiel De La R Publique Fran Aise
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Author : France. Parlement (1946- ). Assemblée nationale
language : fr
Publisher:
Release Date : 1972
Journal Officiel De La R Publique Fran Aise written by France. Parlement (1946- ). Assemblée nationale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with France categories.