101 Great Minds On Music Brands And Behavior
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101 Great Minds On Music Brands And Behavior
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Author :
language : en
Publisher:
Release Date : 2015
101 Great Minds On Music Brands And Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
This Is Your Brain On Music
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Author : Daniel Levitin
language : en
Publisher: Penguin UK
Release Date : 2019-07-04
This Is Your Brain On Music written by Daniel Levitin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Music categories.
From the author of The Changing Mind and The Organized Mind comes a New York Times bestseller that unravels the mystery of our perennial love affair with music ***** 'What do the music of Bach, Depeche Mode and John Cage fundamentally have in common?' Music is an obsession at the heart of human nature, even more fundamental to our species than language. From Mozart to the Beatles, neuroscientist, psychologist and internationally-bestselling author Daniel Levitin reveals the role of music in human evolution, shows how our musical preferences begin to form even before we are born and explains why music can offer such an emotional experience. In This Is Your Brain On Music Levitin offers nothing less than a new way to understand music, and what it can teach us about ourselves. ***** 'Music seems to have an almost wilful, evasive quality, defying simple explanation, so that the more we find out, the more there is to know . . . Daniel Levitin's book is an eloquent and poetic exploration of this paradox' Sting 'You'll never hear music in the same way again' Classic FM magazine 'Music, Levitin argues, is not a decadent modern diversion but something of fundamental importance to the history of human development' Literary Review
Brand Label And Product Intelligence
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Author : Joseph Kaswengi
language : en
Publisher: Springer Nature
Release Date : 2022-03-28
Brand Label And Product Intelligence written by Joseph Kaswengi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Business & Economics categories.
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Strong Brands Strong Relationships
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Author : Susan Fournier
language : en
Publisher: Routledge
Release Date : 2015-06-12
Strong Brands Strong Relationships written by Susan Fournier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12 with Business & Economics categories.
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
Information Literacy In The Workplace
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Author : Serap Kurbanoğlu
language : en
Publisher: Springer
Release Date : 2018-01-25
Information Literacy In The Workplace written by Serap Kurbanoğlu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-25 with Education categories.
This book constitutes the refereed post-conference proceedings of the 5th European Conference on Information Literacy, ECIL 2017, held in Saint Malo, France, in September 2017. The 84 revised papers included in this volume were carefully reviewed and selected from 358 submissions. The papers cover a wide range of topics in the field of information literacy and focus on information literacy in the workplace. They are organized in the following topical sections: workplace information literacy, employibility and career readiness; data literacy and research data management; media literacy; copyright literacy; transliteracy, reading literacy, digital literacy, financial literacy, search engine literacy, civic literacy; science literacy; health information literacy; information behavior; information literacy in higher education; information literacy in K-12; information literacy instruction; information literacy and libraries; and theoretical framework.
United States Magazine Of Science Art Manufactures Agriculture Commerce And Trade
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Author :
language : en
Publisher:
Release Date : 1853
United States Magazine Of Science Art Manufactures Agriculture Commerce And Trade written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1853 with categories.
Advertising And The Mind Of The Consumer
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Author : Max Sutherland
language : en
Publisher: Routledge
Release Date : 2020-07-28
Advertising And The Mind Of The Consumer written by Max Sutherland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Business & Economics categories.
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. 'Essential reading for all practitioners and everyone interested in how advertising works .' - John Zeigler, DDB Worldwide. 'Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.' - Ignacio Oreamuno, President, ihaveanidea.org '. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management 'Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.' - Professor Larry Chiagouris, Pace University 'Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion.' - Jim Spaeth, Former President, Advertising Research Foundation
Opera 101
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Author : Fred Plotkin
language : en
Publisher: Hachette Books
Release Date : 2013-07-16
Opera 101 written by Fred Plotkin and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-16 with Music categories.
Opera is the fastest growing of all the performing arts, attracting audiences of all ages who are enthralled by the gorgeous music, vivid drama, and magnificent production values. If you've decided that the time has finally come to learn about opera and discover for yourself what it is about opera that sends your normally reserved friends into states of ecstatic abandon, this is the book for you. Opera 101 is recognized as the standard text in English for anyone who wants to become an opera lover--a clear, friendly, and truly complete handbook to learning how to listen to opera, whether on the radio, on recordings, or live at the opera house. Fred Plotkin, an internationally respected writer and teacher about opera who for many years was performance manager of the Metropolitan Opera, introduces the reader (whatever his or her level of musical knowledge) to all the elements that make up opera, including: A brief, entertaining history of opera; An explanation of key operatic concepts, from vocal types to musical conventions; Hints on the best way to approach the first opera you attend and how to best understand what is happening both offstage and on; Lists of recommended books and recordings, and the most complete traveler's guide to opera houses around the world. The major part of Opera 101 is devoted to an almost minute-by-minute analysis of eleven key operas, ranging from Verdi's thunderous masterpiece Rigoletto and Puccini's electrifying Tosca through works by Mozart, Donizetti, Rossini, Offenbach, Tchaikovsky, and Wagner, to the psychological complexities of Richard Strauss's Elektra. Once you have completed Opera 101, you will be prepared to see and hear any opera you encounter, thanks to this book's unprecedentedly detailed and enjoyable method of revealing the riches of opera.
What Makes Us Human How Minds Develop Through Social Interactions
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Author : Jeremy Carpendale
language : en
Publisher: Routledge
Release Date : 2020-12-24
What Makes Us Human How Minds Develop Through Social Interactions written by Jeremy Carpendale and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-24 with Psychology categories.
"How do you go from a bunch of cells to something that can think?" This question, asked by the 9-year-old son of one of the authors, speaks to a puzzle that lies at the heart of this book. How are we as humans able to explore such questions about our own origins, the workings of our mind, and more? In this fascinating volume, developmental psychologists Jeremy Carpendale and Charlie Lewis delve into how such human capacities for reflection and self-awareness pinpoint a crucial facet of human intelligence that sets us apart from closely related species and artificial intelligence. Richly illustrated with examples, including questions and anecdotes from their own children, they bring theories and research on children’s development alive. The accessible prose shepherds readers through scientific and philosophical debates, translating complex theories and concepts for psychologists and non-psychologists alike. What Makes Us Human is a compelling introduction to current debates about the processes through which minds are constructed within relationships. Challenging claims that aspects of thinking are inborn, Jeremy Carpendale and Charlie Lewis provide a relationally grounded way of understanding human development by showing how the uniquely human capacities of language, thinking, and morality develop in children through social processes. They explain the emergence of communication within the rich network of relationships in which babies develop. Language is an extension of this earlier communication, gradually also becoming a tool for thinking that can be applied to understanding others and morality. Learning more about the development of what is right in front of us, such as babies’ actions developing into communicative gestures, leads to both greater appreciation of the children in our lives and a grasp of what makes us human. This book will be of interest to anyone curious about the nature of language, thinking, and morality, including students, parents, teachers, and professionals working with children.
Beyond The Music
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Author : Joe Biel
language : en
Publisher: Microcosm Publishing
Release Date : 2014-11-29
Beyond The Music written by Joe Biel and has been published by Microcosm Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-29 with Music categories.
Punk is notorious for its loud music, aggressive attitude, and safety-pinned style. Less well known is the radical value system that has emerged hand in hand with the sound and aesthetic. Since the 1970s, punks have built their music, fashion, and lifestyles around core values of social justice, creative freedom, community integrity, fiercely democratic politics and do-it-yourself ingenuity. From journalism to psychology, graphic design to alternative fuel, bodybuilding to the Occupy movement, these interviews show just some of the ways that punk values continue to shape mainstream American life.