101 Things I Learned In Advertising School
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101 Things I Learned In Advertising School
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Author : Tracy Arrington
language : en
Publisher: Crown
Release Date : 2018-04-03
101 Things I Learned In Advertising School written by Tracy Arrington and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
101 Things I Learned In Architecture School
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Author : Matthew Frederick
language : en
Publisher: MIT Press
Release Date : 2007-08-31
101 Things I Learned In Architecture School written by Matthew Frederick and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-31 with Architecture categories.
Concise lessons in design, drawing, the creative process, and presentation, from the basics of “How to Draw a Line” to the complexities of color theory. This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.
101 Things I Learned In Product Design School
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Author : Sung Jang
language : en
Publisher: National Geographic Books
Release Date : 2020-10-13
101 Things I Learned In Product Design School written by Sung Jang and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-13 with Design categories.
An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
101 Things I Learned In Urban Design School
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Author : Matthew Frederick
language : en
Publisher: National Geographic Books
Release Date : 2018-04-03
101 Things I Learned In Urban Design School written by Matthew Frederick and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Architecture categories.
Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.
Marketing Lessons From The Grateful Dead
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-02
Marketing Lessons From The Grateful Dead written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-02 with Business & Economics categories.
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
101 Things I Didn T Learn In Architecture School And Wish I Had Known Before My First Job
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Author : Sarah Lebner
language : en
Publisher:
Release Date : 2019-12-23
101 Things I Didn T Learn In Architecture School And Wish I Had Known Before My First Job written by Sarah Lebner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-23 with Architecture categories.
An essential resource for students and graduates of architecture. This book offers 101 succinct lessons about construction basics, the business of architecture, and personal development. Readers understand concepts through 24 simple diagrams and friendly language that assumes no prior learning.
Made You Look
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Author : Shari Graydon
language : en
Publisher:
Release Date : 2013
Made You Look written by Shari Graydon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Juvenile Nonfiction categories.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
101 Things I Learned In Fashion School
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Author : Matthew Frederick
language : en
Publisher: Hachette UK
Release Date : 2010-05-20
101 Things I Learned In Fashion School written by Matthew Frederick and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-20 with Business & Economics categories.
The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more. Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.
101 Ways To Market Your Business
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Author : Andrew Griffiths
language : en
Publisher: Allen & Unwin
Release Date : 2014-05-14
101 Ways To Market Your Business written by Andrew Griffiths and has been published by Allen & Unwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with Business & Economics categories.
A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.
101 Things To Do Before You Grow Up
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Author : Sofija Stefanovic
language : en
Publisher:
Release Date : 2009
101 Things To Do Before You Grow Up written by Sofija Stefanovic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Amusements categories.
"Discover a world of new and not-so-new things to learn and do. With all sorts of practical and interesting activities ranging from making a scooter and learning to juggle to building an electromagnet and extracting DNA in your own kitchen, there's never an excuse to be bored!" -- cover.