101 Tips For Effective Product Managers
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101 Tips For Effective Product Managers
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Author : Michael Fox
language : en
Publisher:
Release Date : 2020-01-14
101 Tips For Effective Product Managers written by Michael Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-14 with categories.
What you get with this book? Purchasing the book gives you access to a Q&A course on product management with Michael Fox and Paolo Messina. In this video course the authors respond to 17 questions asked by product managers and aspiring product managers. You also get a $50 coupon for Artificial Intelligence Product management courses on Innodemia. Who Is the Book for ? The book is for product managers in the 0-5 years range when they are starting or transitioning from one position to another. The book is also useful to those who are preparing interviews as it shows real life examples that are usually not covered in product management books. During the review phase of the book, several product executives found it an excellent resource to remind themselves of practical scenarios and skills around product management. Therefore any product manager can take their words not ours. We also believe that product owners and product marketers will benefit from this book because a lot of their everyday operations overlap with those of product managers. Additionally we have created an entire section of the book on the interface between product and marketing. Why did we write this book on product management ? The position of product management is usually very idealized and a lot of material covers fancy aspects of this job (or the way to pass an interview). We wanted to help those who are getting into the field or are migrating from one position to another with real, effective and straight to the point. This book can help product managers accelerate their transition, have more situational awareness and achieve a satisfactory level of proficiency. What you find in this book The book is designed around practical situations. Particularly we describe the interaction with many stakeholders such as engineers, marketers, sales personnel, support, operations and peers. This is a wealth of practical know how that is at the center of your day to day life as product manager. Additionally the books dwells a lot around the psycho behavior of customers and users and how you can leverage this to design products, experiences and flows that satisfy your users'' needs. The book also explains how product managers should factor the business context in their approach to the various situations described. For example the nature of the business, consumers or business to business. The business model, service, royalty, one time purchase, etc. Finally the book covers several areas at the interface of product management and marketing with a particular emphasis around digital marketing. How is this book different ? Either you are a professional already working or still a student, todays'' life is hectic and people''s attention span is diminishing by the day. This is why the book is condensed in simple yet thorough and direct tips that allow you to get real advice without spending weeks in reading. The book is structured around the idea that if we provide you with a context, and example and a recipe to solve that example you can then more easily apply the concept and develop the right mindset to execute product management, product design and product research tasks more effectively and with higher personal satisfaction. Our goal is for you to become situationally aware and to know you are not the first one nor are you are alone when facing complex situations where multiple stakeholders have divergent requests and where trade offs are unclear or ambiguous. The video course, which is a companion to this book, contains many additional sections,an example: A Framework for Product Managers Strategy versus Tactics: Coca Cola Colossal Failure Strategy versus Tactics: The SAAS Launch Lessons When Execs Who Don''t Know What They Want How To Thrive Managing Small Product Lines How to Break in Product Management Essentials for non tech product manager and...other 9 chapters
Product Management For Dummies
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Author : Brian Lawley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-24
Product Management For Dummies written by Brian Lawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-24 with Business & Economics categories.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Take Charge Product Management Time Tested Tips Tactics And Tools For The New Or Improved Product Manager
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Author : Greg Geracie
language : en
Publisher: Greg Geracie
Release Date : 2010-07
Take Charge Product Management Time Tested Tips Tactics And Tools For The New Or Improved Product Manager written by Greg Geracie and has been published by Greg Geracie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07 with Business & Economics categories.
Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results
The Product Manager S Handbook
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Author : Linda Gorchels
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
The Product Manager S Handbook written by Linda Gorchels and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with New products categories.
"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
Effective Platform Product Management
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Author : Tabassum Memon
language : en
Publisher: Packt Publishing Ltd
Release Date : 2021-11-12
Effective Platform Product Management written by Tabassum Memon and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Computers categories.
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
Empowered
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-03
Empowered written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Software Product Management Essentials
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Author : Alyssa S. Dver
language : en
Publisher:
Release Date : 2003
Software Product Management Essentials written by Alyssa S. Dver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. This hands-on guide will help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many crucial tasks needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.
Mastering Product Management
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Author : Kevin Brennan
language : en
Publisher:
Release Date : 2019-04-10
Mastering Product Management written by Kevin Brennan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-10 with Management categories.
Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.- Source new ideas that succeed- Set a compelling product vision and strategy- Search for profitable new business models- Become a market expert- Effectively manage roadmaps- Ensure a successful product launch- Understand value and price profitably- Build and manage high-performance teams- And much more!This book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
101 Tips About Growth Hacking
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Author : Emmanuel Fauvel
language : en
Publisher: MyPublishingCompany
Release Date : 2017-09-12
101 Tips About Growth Hacking written by Emmanuel Fauvel and has been published by MyPublishingCompany this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-12 with Business & Economics categories.
ABOUT THE BOOK Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas. You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.
Product Leadership
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Author : Richard Banfield
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-05-12
Product Leadership written by Richard Banfield and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-12 with BUSINESS & ECONOMICS categories.
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders