120 Ways To Market Your Business Hyper Locally
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120 Ways To Market Your Business Hyper Locally
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Author : Sue Ellson
language : en
Publisher: 120 Ways Publishing
Release Date : 2016-08-23
120 Ways To Market Your Business Hyper Locally written by Sue Ellson and has been published by 120 Ways Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with Business & Economics categories.
‘120 Ways To Market Your Business Hyper Locally - Tried And True Tips And Techniques’ is for: defining your target audiencealigning your marketing with your local communitybuilding your lifetime and dynamic asset valueattracting the right businesscollaborating effectively and enabling otherscreating success for you and your team It includes information for: marketers, salespeople and advertisersfreelancers, entrepreneurs and business ownersadvisers, consultants and thought leaderscoaches, trainers and mentorscommunity leaders and initiative instigators This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Contents Preface Introduction 1. Our Global Village 1.1 Marketing, Selling And Networking 1.2 Location Attachment And Choice 1.3 Defining Hyper Local Marketing 1.4 The Benefits Of Hyper Local Marketing 2. Personal Context 2.1 Self Evaluation 2.2 Self Management 2.3 Management And Leadership 2.4 Succession Planning And Exit Strategy 2.5 Personal Principles 2.6 Community And Business Congruency 2.7 Business Ethics And Self Regulation 2.8 Staffing And Outsourcing 2.9 Effective Hyper Local Recruitment Techniques 3. Business Context 3.1 Business Choice 3.2 Consumer Choice 3.3 Sustainable Business 3.4 Business Type And Differentiation 3.5 Business Pricing 4. Product And Service First Or Target Audience First? 4.1 Securing Referrals From Existing Clients And Customers 4.2 Other Sources Of Clients And Customers 4.3 Maintaining Clients And Customers 5. Market Analysis 5.1 Site Or Location Setting 5.2 Market Size 5.3 Competitor Analysis 5.4 Online Competitor Analysis 5.5 Collaborator Analysis 6. Location Context 6.1 Fixed Address 6.2 Online Address 6.3 Platform Presence 6.4 Collective Marketplace Address 7. Market Presence 7.1 Business Premises Look And Feel 7.2 Business Website Development 7.3 Personal Authority Website Development 7.4 Real World Marketing And Advertising 7.5 Currency, Recency And Relevancy 8. Online And Digital Marketing 8.1 White Hat Search Engine Optimization (SEO) Techniques 8.2 Search Engine Ranking Factors 8.3 Content Marketing Strategies That Work 8.4 Amplifying The Value And Conversions From Your Content 8.5 Developing Viral Content And Conversions 8.6 Sending The Right Signals 8.7 Sourcing Hyper Local Website Links 8.8 Improving Overall Online Performance 8.9 Website Ranking Threats 9. Paid Marketing 9.1 Search Engine Marketing (SEM) 9.2 Social Media Marketing (SMM) 9.3 Online Advertisements 9.4 Aggregator Websites 9.5 Professional Body, Industry Group And Association Memberships 9.6 Gifts 9.7 Donations 10. Database Marketing 10.1 Email Newsletter Marketing 10.2 Joint Ventures And Strategic Alliances 10.3 Partnerships 10.4 If / Then Scenarios 10.5 Follow Up And Feedback 11. Program Marketing 11.1 Award Programs 11.2 Affiliate Programs 11.3 Formal Recognition Programs 11.4 Rewards Programs 11.5 Surveys, Quizzes And Research Programs 11.6 Accreditation And Certification 12. Public Marketing 12.1 Generating Content 12.2 Reviews 12.3 Recommendations 12.4 Referrals 12.5 Reputation 12.6 Testimonials 12.7 Feedback 12.8 Advocacy 13. Events Marketing 13.1 Free Events 13.2 Hosting Paid Events 13.3 Speaking At Events 13.4 Teaching 13.5 Expos, Trade Fairs And Conferences 13.6 Online Summits, Podcasts And Webinars 14. Media Marketing 14.1 Editorial 14.2 Advertorial 14.3 Publicity And Public Relations 15. Community Marketing 15.1 Networks 15.2 Bartering 15.3 Exchanges 15.4 Local Suppliers 15.5 Location Sharing 15.6 Naming Rights, Sponsorships And Advertising 16. Incentive Marketing 16.1 Competitions 16.2 Gamification Programs 16.3 Loyalty Programs 16.4 Relationship Marketing Programs 16.5 Thank You And Gratefulness Initiatives 17. Future Options Marketing 18. Marketing Measurement 18.1 Digital Asset Value 18.2 Goodwill 18.3 Performance Assessment 18.4 Performance Improvement 18.5 Top 20 Tips And Techniques 19. Full List Of 120 Actions 20. Bonuses Index Author
Gigsters
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Author : Sue Ellson
language : en
Publisher: 120 Ways Publishing
Release Date : 2019-04-16
Gigsters written by Sue Ellson and has been published by 120 Ways Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Self-Help categories.
Gigsters - Any Age or Ability Employees, Experts and Entrepreneurs by Sue Ellson Are you aware that you can use your skills, knowledge, networks and technology to attract aligned gigs? Do you understand that your values, strengths and context can help you make better work choices in the future? Are you willing to learn specific gigster competencies, super powers and money mastery skills to live a more aligned life? Now is the time to re-think and re-design your future and embrace the concept of becoming a gigster, regardless of your age or ability. After all, life is like a box of projects - and you can co-create the ones you get, as an employee, an expert or an entrepreneur. Gigsters shows you how you can be your own kind of multi-dimensional peculiar, starting today! This book is for you if you are considering:• freelance, fractional or contingent work• a side hustle, new career, special hobby• self-employment, becoming a solopreneur• sole practitioner, consultant or independent contractor• developing a startup business, passive income, asset development model• becoming a founder of a social enterprise or a world revolution• reinventing the way you work both today and tomorrow Gigsters is Sue's fourth book. She has also written and published '120 Ways To Achieve Your Purpose With LinkedIn,' '120 Ways To Attract The Right Career Or Business' and '120 Ways To Market Your Business Hyper Locally.' #gigsters
Linkedin For Me And My Career Or Business
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Author : Sue Ellson
language : en
Publisher: 120 Ways Publishing
Release Date : 2023-01-23
Linkedin For Me And My Career Or Business written by Sue Ellson and has been published by 120 Ways Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-23 with Self-Help categories.
'LinkedIn for me and my career or business' is ideal for people wanting to: • work from home more often • work close to home if possible • negotiate a pay increase • attract aligned and meaningful work • attract aligned career and business opportunities • build their online brand and reputation • appear in Google search results • understand how they can use LinkedIn effectively • clarify their values, strengths and context • effectively engage online • curate and create relevant content • source the right leads, sales and results • ethically achieve your values, purpose, goals and outcomes • create and maintain a network of opportunities and referrals • make the right choices for you Now is the time to find out how to update your LinkedIn Profile or LinkedIn Page and achieve your career or business goals. Setup, Shine, Surprise Methodology Setup Steps 1. Backup Your Profile and Collect your Statistics 2. Change your Settings 3. Complete your LinkedIn Profile Shine Steps 4. Engage 5. Curate and/or Create 6. Collaborate Surprise Steps 7. Review 8. Revise 9. Implement new features It includes information for: • students, job seekers, career changers, semi-retirees • freelancers, gigsters, entrepreneurs and business owners • tradespeople and specialist practitioners • advisors, consultants and thought leaders • community groups and professional associations • not-for-profit collectives, groups and enterprizes • schools, colleges and universities • career specialists and social media professionals Reviews ‘If you are ready to get serious about LinkedIn this book is your step by step guide. Sue has given so many expert tips to ensure you are set up for success. Whether it’s reviewing your existing LinkedIn Profile set up or looking for guidance to get started this book is for you. Sue has done a brilliant job in not just explaining what to do, but why you should do it.’ Michelle J Raymond LinkedIn B2B Trainer, Australia ‘Complete, to-the-point, extremely pragmatic and packed with valuable insights to boost your career. Whether you are actively searching or just a latent job seeker, this is a MUST read.’ Richard van der Blom, Netherlands ‘Extremely comprehensive. Congratulations on your dedication to writing this, and pouring your knowledge into it. I hope people will read it and TAKE ACTION.’ Mark Stonham, UK Book Details ISBN: 978-0-6484775-0-1 RRP $34.99 Pages: 238 Paperback by 120 Ways Publishing eBook and PDF also available https://120wayspublishing.com Sue Ellson BBus MPC CDAA ASA WV SPN is an Author, Educator, Career Development Practitioner, Consultant, Founder, Gigster, Trainer and Poet. She joined LinkedIn in 2003 and has been an Independent LinkedIn Specialist since 2008. She is the author of ‘120 Ways To Achieve Your Purpose With LinkedIn,’ ‘120 Ways To Attract The Right Career Or Business,’ ‘120 Ways To Market Your Business Hyper Locally’ and ‘Gigsters – Any Age Or Ability Employees, Experts And Entrepreneurs,’ a Finalist in the Australian Career Book Award. More details and a media kit online at https://sueellson.com
Local Small Business Marketing
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Author : Alex Genadinik
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-11-26
Local Small Business Marketing written by Alex Genadinik and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-26 with Business & Economics categories.
Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.
15 Offline Marketing Strategies
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Author : Alex Genadinik
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-11-17
15 Offline Marketing Strategies written by Alex Genadinik and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with categories.
Do you want to learn how to promote your business with time tested and proven offline marketing strategies that are still effective to get you clients and grow your business? In this book, you will learn 15 of the most effective ways that you can use to promote your business offline. You will also learn how to pitch your business in different ways that makes sense in different situation, and come across as trustworthy and to inspire a genuine interest from potential clients. By the end of this book you will be able to drum up business just about anywhere and in many different ways. I encourage you to get the book, and I look forward to seeing you on the inside and to share these strategies with you that will surely boost your business. Get the book, and let's begin our offline marketing journey to get you more customers and grow your business starting today.
120 Ways To Achieve Your Purpose With Linkedin
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Author : Sue Ellson
language : en
Publisher: 120 Ways Publishing
Release Date : 2016-02-23
120 Ways To Achieve Your Purpose With Linkedin written by Sue Ellson and has been published by 120 Ways Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Self-Help categories.
‘120 Ways To Achieve Your Purpose With LinkedIn: Tried And True Tips And Techniques’ is for: defining and achieving your purposemanaging your LinkedIn Profile, Company Page and Groupexploring LinkedIn features including Newsfeed, Pulse, Appsjob search, career development, business and social enterprisemeasuring and improving your performance, statistics, backupssolving issues, taking action and achieving results It includes information for: students, job seekers and career changersfreelancers, entrepreneurs and business ownersadvisers, consultants and thought leaderscommunity groups and professional associationsschools, colleges and universitiesanyone who wants to leverage their skills, knowledge and networks This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Preface Introduction 1. It’s All About Purpose 1.1 Take Action To Achieve Your Purpose 1.2 Prepare Your Own Action Plan 1.3 Selecting Your Purpose – Based On Your Values 1.4 Learn The Skills To Achieve Your Purpose 1.5 Aim For 80% Rather Than 100% 1.6 Define Your Boundaries On Your Terms 2. Pre Work Starting Points 2.1 Select The Initial Purposes You Would Like To Achieve 2.2 Select Your Primary Keywords 2.3 Select Your Secondary Keywords 2.4 Prepare For The Process 2.5 Allocate Some Time To Achieve Your Purpose 2.6 Collect Some Baseline Statistics And Backup Your Data 2.7 Overcome Your LinkedIn Hang-ups 2.8 Improve Your Digital Literacy 2.9 Familiarize Yourself With The Functions Of LinkedIn 2.10 The Dangers Of Using LinkedIn Incorrectly 3. Creating And Updating Your LinkedIn Profile 3.1 Do This Before Updating Your LinkedIn Profile 3.2 Essential Edit For Every LinkedIn Profile 3.3 The Computer Experience – Attracting Viewers 3.4 The User Experience – Convince Viewers 3.5 LinkedIn Strategy And Tactics – Convert For Results 4. Performance Power Tools 4.1 Post On LinkedIn 4.2 Join Relevant Groups On LinkedIn 4.3 Follow Relevant Companies On LinkedIn 4.4 Maximize Your Education 4.5 Select Your Influencers (Following) 4.6 Select Your Channels (Following) 4.7 Select Your News Publishers 4.8 Decide How To Respond To Your News Feed 4.9 Create A Schedule For Endorsing Skills Of Connections 4.10 Select A Recommendations Strategy 4.11 Select A Connections Strategy 4.12 Decide What You Will Do On A Regular Basis 5. Job Search Strategies 5.1 Select A Range Of Concurrent Strategies 5.2 Do Your Research 5.3 Find Suitable Mentors Through LinkedIn 5.4 Reach Out To Your Network 5.5 Apply For Jobs Listed On LinkedIn 5.6 View The Career Sections Of Selected Companies 5.7 Connect With Recruiters 5.8 Connect With Professional Association Members 5.9 Tailor Your Photo, Headline And Summary 5.10 Understand Job Search Algorithms 5.11 Prepare For Job Interviews 5.12 The Key To Job Search Success 6. Career Development 6.1 Identifying Choices And Making Decisions 6.2 Understanding The Local Market 6.3 Overcoming Barriers To Entry 6.4 Massaging The Message 6.5 Add Some Flair To Your LinkedIn Profile 6.6 Changing Your Purpose, Job or Enterprise Direction 7. Recruitment And Human Resources Practices 7.1 Perceived LinkedIn Risks To Enterprises 7.2 How To Interpret LinkedIn Profiles 7.3 How To Find Quality Candidates Via Advanced Search 7.4 Posting Job Ads On LinkedIn 7.5 Preparing For Job Interviews 7.6 Inducting New Employees 7.7 LinkedIn For Leaders, Managers And Employees 7.8 LinkedIn For Leaving Employees 7.9 LinkedIn For Former Employees 8. Business and Social Enterprise 8.1 Establishing Quality Enterprise Real Estate On LinkedIn 8.2 Building Your Enterprise Digital Asset 8.3 Enterprise Updates Via Your LinkedIn Company Profile 8.4 Create A Style Guide For Your Company Updates 8.5 Options For Your LinkedIn Social Media Policy 8.6 Effective Strategies For Your LinkedIn Group 8.7 Messages From The CEO and Management 8.8 Getting Sales Via LinkedIn 8.9 Follow Up Techniques For Success 8.10 Measuring Your Return On Investment 8.11 Choose Your Overall Enterprise LinkedIn Strategy 9. Generational Tips For LinkedIn Profiles For Individuals 9.1 Students In Secondary Or Tertiary Education 9.2 Early Career 9.3 Mid-Career 9.4 Career Changers 9.5 Late Career 9.6 Retirement 10. Schools, Colleges And Universities 10.1 Applying For A University Profile 10.2 Benefits Of A University Profile 10.3 Tools For Higher Education Professionals 10.4 Tools For University Students 10.5 Add To Profile Qualification Or Certification Button 11. International Purposes 12. Personal Branding And Reputation Management 12.1 Personal Branding Tips 12.2 Reputation Management Tips 12.3 Networks You Need In Your Life 13. Research 13.1 Searching For People 13.2 Saving Your Searches 13.3 Taking Action From Your Searches 14. Referrals 14.1 Referral Marketing 14.2 Referral Sharing 14.3 Referral Automation 15. Relationships 15.1 Building And Developing Relationships 15.2 Changing And Challenging Relationships 15.3 Relationships That Have Ended 16. Achieving Your Goals 16.1 Top 20 Tips And Techniques 16.2 Your Minimum Targets 16.3 Questions And Answers 17. LinkedIn Special Features 17.1 LinkedIn Information 17.2 LinkedIn Products 17.3 LinkedIn Resources 17.4 LinkedIn Apps 17.5 LinkedIn Tools 17.6 LinkedIn Indexes 18. Future Of LinkedIn 19. Full List Of 120 Actions 20. Bonuses Appendix 1 – List of Career Development Enterprises Index
30 Fun Ways To Advertise Your Small Business In The Local Community
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Author : Brian Cook
language : en
Publisher:
Release Date : 2009-11-07
30 Fun Ways To Advertise Your Small Business In The Local Community written by Brian Cook and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-07 with categories.
In this popular guide, you'll discover a list of 30 different and creative promotions that you can use right away in your marketing efforts. For example, have you considered creating a video brochure? Offering pre-paid services? Having a "secret sale"? Or even purchasing the customer mailing list of one of your competitors who is going out of business? These are just a few of the easy and effective techniques that you'll enjoy. From Brian Cook, the author of, "Local Web Secrets," http://www.localwebsecrets.com, this booklet can help you grow your small business and have fun doing it.
The Local Marketing Handbook
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Author : Roberto Torres
language : en
Publisher:
Release Date : 2021-07
The Local Marketing Handbook written by Roberto Torres and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07 with categories.
Most small business owners don't understand how difficult it is to market their local business effectively. The Local Marketing Handbook will give you the tools to make it so much easier. Author Roberto Torres has spent years helping local businesses identify their audience, build high-traffic websites, and impact the people who live, work in, and visit their community. The Local Marketing Handbook is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.
R E D Marketing
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Author : Greg Creed
language : en
Publisher: HarperCollins Leadership
Release Date : 2021-06-08
R E D Marketing written by Greg Creed and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Online Marketing Secrets For Local Business
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Author : Hans Felden
language : en
Publisher: CreateSpace
Release Date : 2015-04-11
Online Marketing Secrets For Local Business written by Hans Felden and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-11 with categories.
7 Must Know Strategies to Drive Local Traffic Straight To Your Door Why It's Getting Harder To Get New Customers New Customer Getting Methods Spreading the Word About Your Business! Start of a New Era: How the Internet Became Local Gaining Local Market Share: Capitalizing on Local Searches Preselling Your Business Online- Building a Great Website to Kick Start Your Internet Marketing Plan Converting Website Visitors to Buyers The Top Five Benefits of Having a Great Website Why Great Website Copy Is Essential Getting Traffic to Your Business: Tools Needed To Get Started With Local Online Marketing Strategy #1: Search Engine Optimization - Ensuring Your Page Ranking KeyWord Research - What Are Your Prospects Strategy #3: Local Online Directories - Placing Your Business In Your Prospects Pockets How to Get Google+ Reviews for Your Business Strategy #4: Social Media - Facebook, Twitter, YouTube and More The Power of Videos Strategy #5: Mobile Marketing - One of the Newest Forms of Mass Marketing Strategy #6: Blogging - The Overlooked Local Marketing Tool Email Marketing - Why an Automated Email System is Essential An Unexpected Lesson in Follow-Up Bonus Strategy: Reputation Management - What Are They Saying About Your Online? A Word On Branding Special Report Content: The 11 Essentials to Marketing Your Business Online