13th Annual Advertising And Marketing Law


13th Annual Advertising And Marketing Law
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13th Annual Advertising And Marketing Law


13th Annual Advertising And Marketing Law
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Author : Canadian Institute (1985- )
language : en
Publisher:
Release Date : 2007

13th Annual Advertising And Marketing Law written by Canadian Institute (1985- ) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.




Advertising And Marketing Law In Canada


Advertising And Marketing Law In Canada
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Author : Brenda L. Pritchard
language : en
Publisher:
Release Date : 2012

Advertising And Marketing Law In Canada written by Brenda L. Pritchard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising laws categories.




Model Rules Of Professional Conduct


Model Rules Of Professional Conduct
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Author : American Bar Association. House of Delegates
language : en
Publisher: American Bar Association
Release Date : 2007

Model Rules Of Professional Conduct written by American Bar Association. House of Delegates and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Attorney and client categories.


The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.



From Little S Law To Marketing Science


From Little S Law To Marketing Science
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Author : John R. Hauser
language : en
Publisher: MIT Press
Release Date : 2016-01-29

From Little S Law To Marketing Science written by John R. Hauser and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.


The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka



Building And Loan Annals


Building And Loan Annals
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Author :
language : en
Publisher:
Release Date : 1980

Building And Loan Annals written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Savings and loan associations categories.




Global Issues In Pharmaceutical Marketing


Global Issues In Pharmaceutical Marketing
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Author : Lea Prevel Katsanis
language : en
Publisher: Routledge
Release Date : 2015-07-16

Global Issues In Pharmaceutical Marketing written by Lea Prevel Katsanis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Business & Economics categories.


Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.



Marketing Information Guide


Marketing Information Guide
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Author :
language : en
Publisher:
Release Date : 1969

Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Marketing categories.