Advertising And Marketing Law In Canada
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Advertising And Marketing Law In Canada
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Author : BRENDA. PRITCHARD
language : en
Publisher:
Release Date : 2019
Advertising And Marketing Law In Canada written by BRENDA. PRITCHARD and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Advertising And Marketing Law In Canada
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Author : Brenda L. Pritchard
language : en
Publisher:
Release Date : 2012
Advertising And Marketing Law In Canada written by Brenda L. Pritchard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising laws categories.
Canadian Advertising Marketing Law
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Author : David M. W. Young
language : en
Publisher:
Release Date : 1990
Canadian Advertising Marketing Law written by David M. W. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising laws categories.
Canadian Advertising And Marketing Law
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Author : Brian R. F. Fraser
language : en
Publisher: Scarborough, Ont. : Carswell
Release Date : 1996
Canadian Advertising And Marketing Law written by Brian R. F. Fraser and has been published by Scarborough, Ont. : Carswell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising laws Canada categories.
Fundamentals Of Public Relations And Marketing Communications In Canada
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2015-08-05
Fundamentals Of Public Relations And Marketing Communications In Canada written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
International Advertising Law
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Author : Peter Schotthöfer
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-04-01
International Advertising Law written by Peter Schotthöfer and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Law categories.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
13th Annual Advertising And Marketing Law
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Author : Canadian Institute (1985- )
language : en
Publisher:
Release Date : 2007
13th Annual Advertising And Marketing Law written by Canadian Institute (1985- ) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.