20 Ads That Shook The World
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Twenty Ads That Shook The World
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Author : James Twitchell
language : en
Publisher: Crown
Release Date : 2000
Twenty Ads That Shook The World written by James Twitchell and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
20 Ads That Shook The World
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Author : James B. Twitchell
language : en
Publisher:
Release Date : 2000
20 Ads That Shook The World written by James B. Twitchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
Twenty Ads That Shook The World
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Author : James B. Twitchell
language : en
Publisher:
Release Date : 2000
Twenty Ads That Shook The World written by James B. Twitchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
Ten Days That Shook The World
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Author : John Reed
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-04-04
Ten Days That Shook The World written by John Reed and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-04 with Fiction categories.
Reproduction of the original: Ten Days That Shook the World by John Reed
Where Men Hide
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Author : James B. Twitchell
language : en
Publisher: Columbia University Press
Release Date : 2006-03-21
Where Men Hide written by James B. Twitchell and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-21 with Social Science categories.
"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean."—from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken Ross's striking photographs and James Twitchell's lively analysis trace the evolution of these virtual caves, and question why they are rapidly disappearing. Ross documents both traditional and contemporary male haunts, such as bars, barbershops, lodges, pool halls, strip clubs, garages, deer camps, megachurches, the basement Barcalounger, and Twitchell examines their provenance, purpose, and appeal. He finds that for centuries men have met with each other in underground lairs and clubhouses to conduct business or, in the case of strip clubs and the modern rec room, to bond and indulge in shady entertainments. In these secret dens, certain rules are abandoned while others are obeyed. However, Twitchell sees this less as exclusionary behavior and more as the result of social anxiety: when women want to get together, they just do it; when men get together, it's a production. Drawing on literary, historical, and pop cultural sources, Twitchell connects the places men hide with figures like Hemingway and Huck Finn, Frederick Jackson Turner's theory of the American frontier, and the mythological interpretations of Joseph Campbell and Robert Bly. Instead of blaming the disappearance of the man-cave solely on feminism, simple fair play, or the demands of Title IX, Twitchell believes this evaporation is due as well to the rise of solitary pursuits such as driving, watching television, and playing videogames. By blending together anecdote, research, and keen observation, Ross and Twitchell bring this little-discussed and controversial phenomenon to light.
Twenty Ads That Shook The World Cancelled No Longer Available 06 01
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Author : JAMES B. TWITCHELL
language : en
Publisher:
Release Date : 2000
Twenty Ads That Shook The World Cancelled No Longer Available 06 01 written by JAMES B. TWITCHELL and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Adland
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Adland written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Campaigns That Shook The World
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Author : Danny Rogers
language : en
Publisher:
Release Date : 2015
Campaigns That Shook The World written by Danny Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.
Eruptions That Shook The World
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Author : Clive Oppenheimer
language : en
Publisher: Cambridge University Press
Release Date : 2011-05-26
Eruptions That Shook The World written by Clive Oppenheimer and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-26 with Science categories.
What does it take for a volcanic eruption to really shake the world? Did volcanic eruptions extinguish the dinosaurs, or help humans to evolve, only to decimate their populations with a super-eruption 73,000 years ago? Did they contribute to the ebb and flow of ancient empires, the French Revolution and the rise of fascism in Europe in the 19th century? These are some of the claims made for volcanic cataclysm. Volcanologist Clive Oppenheimer explores rich geological, historical, archaeological and palaeoenvironmental records (such as ice cores and tree rings) to tell the stories behind some of the greatest volcanic events of the past quarter of a billion years. He shows how a forensic approach to volcanology reveals the richness and complexity behind cause and effect, and argues that important lessons for future catastrophe risk management can be drawn from understanding events that took place even at the dawn of human origins.
Adcult Usa
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Author : James B. Twitchell
language : en
Publisher: Columbia University Press
Release Date : 1996
Adcult Usa written by James B. Twitchell and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.