Adland
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Adland
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Adland written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Adland
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-07-03
Adland written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-03 with Business & Economics categories.
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Digital Dawn In Adland
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Author : Robert Crawford
language : en
Publisher: Routledge
Release Date : 2021-06-16
Digital Dawn In Adland written by Robert Crawford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-16 with Business & Economics categories.
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
International Symposium On Standardization Of Albumin Plasma Substitutes And Plasmapheresis
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Author :
language : en
Publisher:
Release Date : 1981
International Symposium On Standardization Of Albumin Plasma Substitutes And Plasmapheresis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Albumins categories.
Adland
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Author : Anne Coombs
language : en
Publisher:
Release Date : 1990
Adland written by Anne Coombs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising agencies categories.
Adland
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Author : James P. Othmer
language : en
Publisher: Anchor
Release Date : 2009-09-15
Adland written by James P. Othmer and has been published by Anchor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-15 with Business & Economics categories.
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
Adland
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Author : EMERY
language : en
Publisher:
Release Date : 2023-03-27
Adland written by EMERY and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-27 with categories.
The First Chapter Of Norwegian Immigration 1821 1840 Its Causes And Results
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Author : Rasmus Bjørn Anderson
language : en
Publisher:
Release Date : 1896
The First Chapter Of Norwegian Immigration 1821 1840 Its Causes And Results written by Rasmus Bjørn Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Latter Day Saint churches categories.
The First Chapter Of Norwegian Immigration 1821 1840
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Author : Rasmus Bjørn Anderson
language : en
Publisher:
Release Date : 1896
The First Chapter Of Norwegian Immigration 1821 1840 written by Rasmus Bjørn Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Norway categories.
Made In Europe
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Author : Klaus Nathaus
language : en
Publisher: Routledge
Release Date : 2016-01-22
Made In Europe written by Klaus Nathaus and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-22 with History categories.
This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.