2006 Pop Up
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Pop Up Retailing
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Author : Gary Warnaby
language : en
Publisher: Springer
Release Date : 2017-12-28
Pop Up Retailing written by Gary Warnaby and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with Business & Economics categories.
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.
Pop Up Books
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Author : Nancy Larson Bluemel
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-02-02
Pop Up Books written by Nancy Larson Bluemel and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-02 with Language Arts & Disciplines categories.
A convincing explanation of why interactive or movable books should be included in the library collection that documents their value as motivational instructional tools—in all areas of the school curriculum, across many grade levels. Pop-up books possess universal appeal. Everyone from preschoolers to adults loves to see and tactilely experience the beautiful three-dimensional work of Robert Sabuda, David A. Carter, and other pop-up book creators. Sabuda himself was inspired to become a pop-up book artist after experiencing the 1972 classic pop-up The Adventures of Super Pickle. The effect of these movable books on young minds is uniquely powerful. Besides riveting children's attention, pop-up books can also help build motor skills, teach cause and effect, and develop spatial understanding of objects. Based on their direct experience and many presentations to teachers and librarians, the authors have provided template lesson plans with curriculum and standards links for using the best pop-up books currently available in the instructional program of the school. The book also includes profiles of the most notable authors, a history of the format, definitions of terms such as "flap book" and "paper engineer," and information on how to create movable books. Librarians will find the section regarding collection development with the format—how and where to acquire them, proper storage methods—and the annotated listing of the authors' 50 favorite pop-ups extremely helpful.
Ephemeral Retailing
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Author : Ghalia Boustani
language : en
Publisher: Routledge
Release Date : 2019-07-26
Ephemeral Retailing written by Ghalia Boustani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Creepy Crawly Colors
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Author : Robin Michal Koontz
language : en
Publisher:
Release Date : 2006
Creepy Crawly Colors written by Robin Michal Koontz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Animals categories.
Rhyming text tells the story of creepy animals with unlikely colors such as an orange gecko, a purple beetle, and a blue eel.
Pop Up Retail
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Author : Ghalia Boustani
language : en
Publisher: Routledge
Release Date : 2021-05-13
Pop Up Retail written by Ghalia Boustani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Business & Economics categories.
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Up All Night Counting
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Author : Robin Michal Koontz
language : en
Publisher:
Release Date : 2006
Up All Night Counting written by Robin Michal Koontz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Animals categories.
Rhyming text tells the story of ten kinds of animals starting with one flying squirrel and ending with ten bats.
Fttp Still The Big News In 2006
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Author :
language : en
Publisher: Information Gatekeepers Inc
Release Date :
Fttp Still The Big News In 2006 written by and has been published by Information Gatekeepers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Playing With Pop Ups
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Author : Helen Hiebert
language : en
Publisher:
Release Date : 2014-05
Playing With Pop Ups written by Helen Hiebert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05 with Art categories.
"Enter the enchanting world of pop-ups and handmade paper crafts. Join author Helen Hiebert as she guides you through the materials, tools, and basics of pop-up structures and movable mechanisms, including parallel folds, angle folds, and volvelles--just to name a few. Enjoy creating projects such as pop-up earrings, an accordion, a skyline, a carousel house, a tunnel book, a puppy puppet, and more! ... The book also features a stunning gallery of work by acclaimed pop-up artists whose beautiful work will inspire you to expand on your own amazing movable paper creations"--Back cover blurb.
I Love You Every Little Bit
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Author : Margaret Wang
language : en
Publisher: Intervisual/Piggy Toes
Release Date : 2006-08-15
I Love You Every Little Bit written by Margaret Wang and has been published by Intervisual/Piggy Toes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Juvenile Fiction categories.
Every little bit of this pop-up book is filled with love.
Understanding Aesthetics For The Merchandising And Design Professional
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Author : Ann Marie Fiore
language : en
Publisher: A&C Black
Release Date : 2010-04-08
Understanding Aesthetics For The Merchandising And Design Professional written by Ann Marie Fiore and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-08 with Design categories.
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.