Pop Up Retailing
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Pop Up Retailing
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Author : Gary Warnaby
language : en
Publisher: Springer
Release Date : 2017-12-28
Pop Up Retailing written by Gary Warnaby and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with Business & Economics categories.
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.
The Pop Up Paradigm How Brands Build Human Connections In A Digital Age
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Author : Melissa Gonzalez
language : en
Publisher: Lioncrest Publishing
Release Date : 2014-11-11
The Pop Up Paradigm How Brands Build Human Connections In A Digital Age written by Melissa Gonzalez and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-11 with Business & Economics categories.
Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
Pop Up Retail
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Author : Ghalia Boustani
language : en
Publisher: Routledge
Release Date : 2021-05-13
Pop Up Retail written by Ghalia Boustani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Business & Economics categories.
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Pop Up Business For Dummies
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Author : Dan Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-03
Pop Up Business For Dummies written by Dan Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-03 with Business & Economics categories.
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!
Brandlife Concept Stores And Pop Ups
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Author : Viction:ary
language : en
Publisher:
Release Date : 2019-03
Brandlife Concept Stores And Pop Ups written by Viction:ary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with Branding (Marketing) categories.
Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.
Understanding Pop Up Stores Through Passion And Practice
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Author : Ghalia Boustani
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-25
Understanding Pop Up Stores Through Passion And Practice written by Ghalia Boustani and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-25 with Business & Economics categories.
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations. Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail.
Investments In Pop Up Stores
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Author : Alessia Breda
language : en
Publisher: Springer Nature
Release Date : 2023-11-22
Investments In Pop Up Stores written by Alessia Breda and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Business & Economics categories.
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
Out Of The Box
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Author : Shonquis Moreno
language : en
Publisher: Die Gestalten Verlag
Release Date : 2011
Out Of The Box written by Shonquis Moreno and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Architecture categories.
Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing brands to rethink the traditional presentation of their wares in conventional stores. More and more companies throughout the world are exploring new concepts for the sale and presentation of their products, or they are establishing events to boost brand image. They are increasingly searching for new ways to offer their customers brand experiences on an emotional level. Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches--including, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations--are blazing all kinds of trails in current brand communication. With 288 pages brimming with international examples, Out of the Box! shows architects, brand managers, graphic designers, and interior designers how they can effectively establish their brands in the real world in a way that results in unforgettable emotional experiences for discerning, internet-minded customers.
The Pop Up Guide Natural Wonders
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Author : Sandra Laboucarie
language : en
Publisher: Twirl
Release Date : 2022-04-05
The Pop Up Guide Natural Wonders written by Sandra Laboucarie and has been published by Twirl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Juvenile Nonfiction categories.
An immense canyon, the world's highest peak, and colorful lights that fill the night sky! Travel around the world with these multilayered 3-D scenes that leap off the eye-opening pages of this Pop-Up Guide(tm). Children can find out more about them and other marvels in this unique look at the world's natural wonders! * 10 big multilayered pop-ups! * Descriptive text and labeled illustrations for quick and easy learning * Built-in elastic bands that allow readers to prop open and display their favorite scene * Sturdy construction that's perfect for at-home or on-the-go Fans of the Pop-Up Guide(tm): Natural Wonders will also enjoy the others book in the series, Space and Vehicles. * Pop-up books for kids * Educational books for children aged 3 to 5 * Books for preschool and kindergarten children
The Pop Up Guide Vehicles
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Author : Maud Poulain
language : en
Publisher: Twirl
Release Date : 2021-09-07
The Pop Up Guide Vehicles written by Maud Poulain and has been published by Twirl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Juvenile Nonfiction categories.
Which vehicles work on construction sites? What types of vessels travel across oceans? Which ones take us up in the air? Children can find out the answers to these questions and more in this accessible and interactive guide. The multilayered 3-D scenes leap off every page, allowing young readers to explore the world of vehicles in a unique way. * 10 big multilayered pop-ups, one on every spread! * Descriptive text and labeled illustrations for quick and easy learning * Built-in elastic bands that allow readers to display their favorite scenes on a bookcase or desk * Sturdy construction that's perfect for at-home or on-the-go Fans of the Pop-Up Guide(tm): Vehicles will also enjoy the other book in the series, Space. * Great family and classroom read-aloud * Books for children aged 3 to 5 * Books for preschool and kindergarten children