Pop Up Retail
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Popup Republic
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Author : Jeremy Baras
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-05
Popup Republic written by Jeremy Baras and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Business & Economics categories.
Find out how to get in on the booming pop-up scene PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more. A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend. Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs Analyze case studies that shed light on the successes and challenges that pop-ups have faced Leverage expert guidance in building your own pop-up business model Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry—and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.
Pop Up Retail
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Author : Ghalia Boustani
language : en
Publisher: Routledge
Release Date : 2021-05-13
Pop Up Retail written by Ghalia Boustani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Business & Economics categories.
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Pop Up Retail
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Author : Christina Norsig
language : en
Publisher:
Release Date : 2011-01-01
Pop Up Retail written by Christina Norsig and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with New business enterprises categories.
Pop Up Retailing
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Author : Gary Warnaby
language : en
Publisher: Springer
Release Date : 2017-12-28
Pop Up Retailing written by Gary Warnaby and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with Business & Economics categories.
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.
Pop Up Business For Dummies
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Author : Dan Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2012-09-27
Pop Up Business For Dummies written by Dan Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Business & Economics categories.
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!
Ephemeral Retailing
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Author : Ghalia Boustani
language : en
Publisher: Routledge
Release Date : 2019-07-26
Ephemeral Retailing written by Ghalia Boustani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
The Pop Up Paradigm How Brands Build Human Connections In A Digital Age
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Author : Melissa Gonzalez
language : en
Publisher: Lioncrest Publishing
Release Date : 2014-11-11
The Pop Up Paradigm How Brands Build Human Connections In A Digital Age written by Melissa Gonzalez and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-11 with Business & Economics categories.
Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
Pop Up
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Author : Sandu Publishing
language : en
Publisher:
Release Date : 2016-04-21
Pop Up written by Sandu Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-21 with Architecture categories.
Pop Up showcases a remarkable assortment of temporary retail solutions from 'popping up' in other shops to taking over empty storefronts, from indoor to outdoor to standalone venues that allow for more holistic design. The projects documented here run the gamut from intimate wooden cubes to futuristic pods of metal and glass, from retail shops to cultural institutions to well established brands such as Airbnb and Issey Miyake.
Pop Up For Beginners How To Be A Success In Shopping Malls
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Author : Stephen Brooks - The Pop Up Expert
language : en
Publisher: The Pop Up Expert
Release Date :
Pop Up For Beginners How To Be A Success In Shopping Malls written by Stephen Brooks - The Pop Up Expert and has been published by The Pop Up Expert this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
If you are thinking of opening a pop up shop then this is the book for you, a how to guide on where to start with your first Pop Up Shop
Brandlife Concept Stores And Pop Ups
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Author : Viction:ary
language : en
Publisher:
Release Date : 2019-03
Brandlife Concept Stores And Pop Ups written by Viction:ary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with Branding (Marketing) categories.
Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.
