2020 Consumer Trend Insights Hardcover
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2020 Consumer Trend Insights Hardcover
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Author : 김난도
language : ko
Publisher:
Release Date : 2020-03-30
2020 Consumer Trend Insights Hardcover written by 김난도 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-30 with categories.
Hitting The Sweet Spot
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Author : LISA A. FORTINI-CAMPBELL
language : en
Publisher:
Release Date : 2015
Hitting The Sweet Spot written by LISA A. FORTINI-CAMPBELL and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Customer Experience
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Author : C. Shaw
language : en
Publisher: Springer
Release Date : 2010-09-09
Customer Experience written by C. Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Consumer Shift
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Author : Andy Hines
language : en
Publisher: No Limit Publishing
Release Date : 2011
Consumer Shift written by Andy Hines and has been published by No Limit Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
Describes how consumers are changing along two dimensions: an inner dimension being driven by long-term predictable changes in values, and an outer dimension reflecting changes in society, technology, and the economy.
Customer Insight Strategies
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Author : Christine Bailey
language : en
Publisher: Kogan Page
Release Date : 2020-08-25
Customer Insight Strategies written by Christine Bailey and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.
Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
Seeing What Others Don T
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Author : Gary Klein
language : en
Publisher: PublicAffairs
Release Date : 2013-06-25
Seeing What Others Don T written by Gary Klein and has been published by PublicAffairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Business & Economics categories.
A renowned cognitive psychologist reveals the science behind achieving breakthrough discoveries, allowing readers to confidently solve problems, improve decision-making, and achieve success. Insights-like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. Yet we know very little about when, why, or how insights are formed-or what blocks them. In Seeing What Others Don't, Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings-scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself-and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
Marketing Analytics
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Author : Mike Grigsby
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-04-03
Marketing Analytics written by Mike Grigsby and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Marketing Scales Handbook
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Author : Gordon C. Bruner
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-10-01
Marketing Scales Handbook written by Gordon C. Bruner and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Marketing research categories.
La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Marketing With Strategic Empathy
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Author : Claire Brooks
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-08-03
Marketing With Strategic Empathy written by Claire Brooks and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Business & Economics categories.
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience
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Author : Atli, Dincer
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience written by Atli, Dincer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.