Customer Insight Strategies
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Customer Insight Strategies
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Author : Christine Bailey
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-11-03
Customer Insight Strategies written by Christine Bailey and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with Business & Economics categories.
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
Ten Key Customer Insights
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Author : Robert Schieffer
language : en
Publisher: South Western Educational Publishing
Release Date : 2005
Ten Key Customer Insights written by Robert Schieffer and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
Inside The Customer Universe
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Author : Henrik Anderson
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-08
Inside The Customer Universe written by Henrik Anderson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-08 with Business & Economics categories.
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth. "CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty." Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark "CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales." Henrik Hubner, Vice President Sales, Sanist?l "CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources." Carsten Hetling, Nordic Marketing Manager, Zyxel Communications
B2b Customer Insight
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Author : John Barrett
language : en
Publisher: IAP
Release Date : 2012-12-01
B2b Customer Insight written by John Barrett and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-01 with Business & Economics categories.
For the first time in book form, “B2B Customer Insight: The Proven Path to Growth,” will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing markets as well as successfully penetrate new ones. When these surveys are regularly conducted and implemented, they lead to increased long-term profits and sustainable growth. This book will appeal to virtually anyone wanting to learn about the hidden dynamics of B2B transactions, and how to make those dynamics work in a supplier’s favor in their customer relationships and overall business development. In my 20 years of consulting with large manufacturing companies in a variety of industries, I’ve been able to develop a tested and proven customer insight methodology that I will share for the first time in this book. Utilizing real-life case studies with clients who have agreed to participate in this project, I will also discuss how this research process should never stop with the numbers. Instead, it should provide practical and impactful solutions to specific business dilemmas. The advantage of offering actual case studies of companies who successfully made significant changes (of course based on our PMG customer insight surveys) will also differentiate us from other B2B business books that lack hard, fact-based guidance as well as multiple examples of genuine and significant application.
Consumer Insight
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Author : Merlin Stone
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Consumer Insight written by Merlin Stone and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
The High Performance Customer Insight Professional
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Author : D. V. L. Smith
language : en
Publisher:
Release Date : 2019-07-15
The High Performance Customer Insight Professional written by D. V. L. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with categories.
The High Performance Customer Insight Professional Insights into customer behaviour - what customers expect and aspire to - is one of any organisation's most valuable assets. We are now in a new customer insight era where the emphasis is on futureproofing organisations - providing strategic foresights that will allow an organisation to adapt to change. The new era calls for an enhanced set of skills. The Insight Sensemaker Part One of the book focuses on Sensemaking: seeing patterns in a vast ocean of data points and bringing them together into a unifying moment of insight. Today, customer insight professionals need to find the story by synthesising multiple sources of evidence. They need to create a holistic picture by combining different pieces of evidence to unearth compelling insights. To address this, DVL Smith has created Seven Analysis Frames. This is a straightforward step-by-step process for creating a holistic business story. The Insight Story Builder Part Two is about Storytelling. DVL Smith provides Seven Story Tools to apply in constructing compelling narratives that will engage with time-urgent audiences. In today's busy and complex communications environment mastering the evidence-based storyteller's craft has never been more important. Being a compelling storyteller who can bring ideas and insights alive is a key skill. People who know exactly how to evoke the emotional power of a story will be the ones able to exert the most influence. Insights into Action In Part Three DVL Smith focuses on building the customer insight professional's capability to influence, persuade and ensure action is taken on insights. Customer insight remains one of the most valuable assets any organisation possesses. But often powerful insights fall by the wayside. Various Consultancy Strategies are outlined for dealing with different barriers and resistances that could block the successful implementation of an insight message.
Customer Insight Strategies
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Author : Christine Bailey
language : en
Publisher: Kogan Page
Release Date : 2020-08-25
Customer Insight Strategies written by Christine Bailey and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.
Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
The Insight Loop
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Author : Joel K George
language : en
Publisher: Independently Published
Release Date : 2024-01-13
The Insight Loop written by Joel K George and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-13 with Business & Economics categories.
Dive into the dynamic world of customer-driven success with "The Insight Loop." This book is your indispensable guide to unlocking the hidden potential within customer insights and leveraging them to supercharge your sales strategy. Whether you're a seasoned business professional or an aspiring entrepreneur, discover the transformative power of creating an effective "Insight Loop." From the foundational understanding of customer feedback to the strategic deployment of actionable insights, "The Insight Loop" offers a comprehensive roadmap for businesses aiming to not only meet but exceed customer expectations. Learn how to turn raw feedback into a valuable asset that propels your sales initiatives, fosters customer loyalty, and positions your brand at the forefront of your industry. Explore the art of creating a seamless feedback loop that continually refines your products, services, and overall customer experience. Uncover real-world examples and case studies that illuminate the path from insight to action, showcasing how successful businesses have harnessed the voice of the customer to drive sales growth. "The Insight Loop" is not just a guide; it's a strategic companion for businesses seeking to thrive in the competitive landscape. Delve into the nuances of customer-centric culture, employee ownership of customer success, and the alignment of key performance indicators with customer-focused goals. This book equips you with the tools and knowledge to foster a dynamic feedback culture that propels your business forward. Discover how to effectively implement changes based on customer feedback, turning insights into tangible improvements that resonate with your target audience. The journey doesn't end there - learn the art of turning feedback into compelling marketing assets that amplify your brand's credibility and attract new customers. Whether you're at the helm of a well-established enterprise or steering the course of a startup, "The Insight Loop" empowers you to harness the true potential of customer insights. Elevate your sales strategy, cultivate customer loyalty, and chart a course for sustained success with this essential guide to business transformation.
Marketing With Strategic Empathy
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Author : Claire Brooks
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-08-03
Marketing With Strategic Empathy written by Claire Brooks and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Business & Economics categories.
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Managing Customer Experience And Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-14
Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.