21 Essential Business Lessons From The World S Best Brands
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21 Essential Business Lessons From The World S Best Brands
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Author : Shah Mohammed M
language : en
Publisher:
Release Date : 2020-01-22
21 Essential Business Lessons From The World S Best Brands written by Shah Mohammed M and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-22 with categories.
Are you planning to start a business? Do you want to increase the odds of your success in the business? Do you want to build a sustainable business? Then, it's crucial that you learn the common factors that have helped famous brands in building sustainable businesses. A well-prepared person has a better chance of success. I've written this book after reviewing the histories of Amazon, Walmart, Nike, Starbucks, McDonald's, Le Bon Marche, Netflix, Pixar, Disney, McKinsey, and Ford.In the book, the success factors are placed under three major chapters -Laying the Foundation, Building Loyal Customers, and Influencing Consumer Behaviour. The first chapter is about Why you need to start small & focus on a niche market, The importance of building the right team, How to position your brand in a consumer's mind, Understanding Your Customers, and The necessity of 'Strategic Fit' among business' activities. The second chapter talks about Emotional branding, Building customer relationships, Emotion-based marketing, The importance of telling stories, and Educating your customers. The third chapter talks about how brands influence consumer's decisions & behavior with the help of a few examples.Many entrepreneurs have failed because they never got exposure to sound business education before starting their ventures. They lost valuable time. This book aims to help you to utilize your time wisely.
What Great Brands Do
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Author : Denise Lee Yohn
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-07
What Great Brands Do written by Denise Lee Yohn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Business Communication Essential Starategies For 21st Century Managers 2nd Edition
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Author : Shalini Verma
language : en
Publisher: Vikas Publishing House
Release Date : 2014
Business Communication Essential Starategies For 21st Century Managers 2nd Edition written by Shalini Verma and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter Marginalia: These are spread across the body of each chapter to clarify and highlight the key points Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge Summary: It helps recapitulate the different topics discussed in the chapter Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers feel or experience the concepts and theories they learn in the concerned chapter to gain hands-on experience References: These are given at the end of each chapter for the concepts and theories discussed in the chapter
Food Safety For The 21st Century
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Author : Carol A. Wallace
language : en
Publisher: John Wiley & Sons
Release Date : 2018-08-08
Food Safety For The 21st Century written by Carol A. Wallace and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-08 with Technology & Engineering categories.
Revised to reflect the most recent developments in food safety, the second edition of Food Safety for the 21st Century offers practitioners an authoritative text that contains the essentials of food safety management in the global supply chain. The authors — noted experts in the field — reveal how to design, implement and maintain a stellar food safety programme. The book contains industry best-practices that can help businesses to improve their systems and accelerate the application of world-class food safety systems. The authors outline the key food safety considerations for individuals, businesses and organisations involved in today’s complex global food supply chains. The text contains the information needed to recognise food safety hazards, design safe products and processes and identify and manage effectively the necessary control mechanisms within the food business. The authors also include a detailed discussion of current issues and key challenges in the global food supply chain. This important guide: • Offers a thorough review of the various aspects of food safety and considers how to put in place an excellent food safety system • Contains the information on HACCP appropriate for all practitioners in the world-wide food supply chain • Assists new and existing business to meet their food safety goals and responsibilities • Includes illustrative examples of current thinking and challenges to food safety management and recommendations for making improvements to systems and practices Written for food safety managers, researchers and regulators worldwide, this revised guide offers a comprehensive text and an excellent reference for developing, implementing and maintaining world-class food safety programmes and shows how to protect and defend the food supply chain from threats.
Enterprise Systems Education In The 21st Century
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Author : Targowski, Andrew
language : en
Publisher: IGI Global
Release Date : 2006-08-31
Enterprise Systems Education In The 21st Century written by Targowski, Andrew and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-31 with Computers categories.
"This book presents methods of reengineering business curricula in order to use ES solutions. It also helps ES vendors understand the higher education environment so they can support college and university programs"--Provided by publisher.
Emergency Remote Learning Teaching And Leading Global Perspectives
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Author : Charmaine Bissessar
language : en
Publisher: Springer Nature
Release Date : 2021-10-23
Emergency Remote Learning Teaching And Leading Global Perspectives written by Charmaine Bissessar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-23 with Education categories.
This book exemplifies the challenges and successes of online learning, teaching and leading in times of crises. It helps shed light on the issues facing online and face-to-face practitioners having to cope with the COVID-19 pandemic and continue education within the confines of a specific interface. The volume includes new research and information, which can be built upon in the coming months and years depending on how long the pandemic persists. Therefore, it adds a geometric dimension to the current research on online teaching, learning and leading with emphasis on what can be done during a pandemic. The book is beneficial because it is timely and significant based on current happenings in the world. Its findings contribute to expansive research on online learning, teaching and leading but with a focus on emergency education. The information contained in the book is significant to different regions in the world such as the Caribbean, UK, USA, Greece, Mauritius inter alia. The book is of interest to teachers, students, parents, leaders and anyone who wants to adopt online education.
Key Success Factors Of Sme Internationalisation
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Author : Noémie Dominguez
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-22
Key Success Factors Of Sme Internationalisation written by Noémie Dominguez and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Business & Economics categories.
This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Routledge Handbook Of Sports Marketing
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Author : Simon Chadwick
language : en
Publisher: Routledge
Release Date : 2015-12-22
Routledge Handbook Of Sports Marketing written by Simon Chadwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Future Focus
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Author : Theodore B. Kinni
language : en
Publisher: Capstone
Release Date : 1998-10-15
Future Focus written by Theodore B. Kinni and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-10-15 with Business & Economics categories.
Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week. Savvy business people and investors around the world are asking, what do we have to do today to prosper tomorrow, next month, next year? That’s the question that started Al Ries and Theodore Kinni working on Future Focus, the book that answers the question: what will it take to succeed in business in the next century and new millennium? They found the answers among twenty-one focused, innovative, and protean companies. Future Focus explores each of these 21 companies in turn. Each company is introduced by a quote from one of its leaders, an Executive Snapshot that offers a fast insight into the strategic vision of the company. What can you learn from Future Focus? There are many practical business lessons in the book. They revolve around four major themes: 21st century success is focused. Almost all of the Future Focus 21 have flirted with diversification. Almost all have lost money on the outside ventures and are extremely focused as of today. Those that continue to operate outside their core businesses are usually in related businesses and are building a vertically integrated operation. The lesson: Get and stay focused. 21st century success is innovative. The Future Focus 21 are innovators. They are busy searching out original products and services or they are busy introducing existing products and services in markets that have never seen them before. Either way, they are innovators in the marketplace. The lesson: Be Innovative. 21st century success is global. With a single exception, each company in the Future Focus 21 is a global business and is trying to get more global. A well-focused company replaces the urge to diversify its businesses with the drive to diversify its markets. The lesson: Go global. 21st century success has speed bumps. There isn’t a single, sustained upward ride in any of the Future Focus histories. Sooner or later, a competitor beats you to the next best thing or the bottom drops out of your customer’s market or the whole economy heads south for a breather. The lesson: Be prepared for hard times.
Bezonomics
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Author : Brian Dumaine
language : en
Publisher: Simon and Schuster
Release Date : 2020-05-12
Bezonomics written by Brian Dumaine and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with Business & Economics categories.
An “illuminating, lucid, and finely detailed” (The Washington Post) look at Amazon’s world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and “how Jeff Bezos turned Amazon into the world’s lockdown necessity” (The Times, UK)—from an award-winning Fortune magazine writer. Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with more than 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries. Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. Amazon’s impact is so pervasive that business leaders in nearly every sector around the world need to understand how this force of nature operates. Based on unprecedented behind-the-scenes reporting from 150 sources inside and outside of Amazon, Bezonomics unveils the underlying principles Jeff Bezos uses to achieve his dominance—customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence—and shows how these are being borrowed and replicated by companies across the United States, in China, and elsewhere. Including tips for Amazon-proofing your business, Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them? A goldmine for some, and a threat for others, “Bezonomics” has proven to be a life-shaping force in our lives both now and in the foreseeable future.