35 Types Of Marketing Explained
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35 Types Of Marketing Explained
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Author : Jeffrey Kontur
language : en
Publisher: Lulu.com
Release Date : 2017-09-09
35 Types Of Marketing Explained written by Jeffrey Kontur and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-09 with Business & Economics categories.
The online currency of the 21st century is attention. The trick is getting it and keeping it. Reach your ideal customer and then hold his attention and engage him long enough not just to make a sale, but to start a relationship. This book is an indispensable guide for marketing a small business. It covers an almost mind-boggling range of promotional ideas, yet remains a quick and easy read. It gives an overview of a wide range of marketing and self-promotion techniques. The book also tosses out literally HUNDREDS of ideas and examples for using those techniques. You're guaranteed to come away with some valuable new ideas.
Marketing
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Author :
language : en
Publisher:
Release Date : 1994
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
Entrepreneurship Marketing
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Author : Sonny Nwankwo
language : en
Publisher: Routledge
Release Date : 2020-02-26
Entrepreneurship Marketing written by Sonny Nwankwo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-26 with Business & Economics categories.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2004
Marketing Engineering written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
The Sage Encyclopedia Of Corporate Reputation
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Author : Craig E. Carroll
language : en
Publisher: SAGE Publications
Release Date : 2016-05-31
The Sage Encyclopedia Of Corporate Reputation written by Craig E. Carroll and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
The Code Of Federal Regulations Of The United States Of America
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Author :
language : en
Publisher:
Release Date : 1939
The Code Of Federal Regulations Of The United States Of America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1939 with Administrative law categories.
The Code of federal regulations is the codification of the general and permanent rules published in the Federal register by the executive departments and agencies of the federal government.
Supplement To The Code Of Federal Regulations Of The United States Of America
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Author :
language : en
Publisher:
Release Date : 1941
Supplement To The Code Of Federal Regulations Of The United States Of America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with Administrative law categories.
United States Educational Scientific And Cultural Motion Pictures And Filmstrips Selected And Available For Use Abroad Education Section
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Author : United States. Interdepartmental Committee on Visual and Auditory Materials for Distribution Abroad. Subcommittee on Catalog
language : en
Publisher:
Release Date : 1959
United States Educational Scientific And Cultural Motion Pictures And Filmstrips Selected And Available For Use Abroad Education Section written by United States. Interdepartmental Committee on Visual and Auditory Materials for Distribution Abroad. Subcommittee on Catalog and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Documentary films categories.
Entrepreneurship With Practical Class Xii By Dr S K Singh Sanjay Gupta
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Author : Dr. S. K. Singh
language : en
Publisher: SBPD Publications
Release Date : 2020-06-26
Entrepreneurship With Practical Class Xii By Dr S K Singh Sanjay Gupta written by Dr. S. K. Singh and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper
Interior Design Management
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Author : Christine M. Piotrowski
language : en
Publisher: John Wiley & Sons
Release Date : 1992-11-11
Interior Design Management written by Christine M. Piotrowski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-11-11 with Architecture categories.
Most interior designers who own - or plan to own - their own firms are at a disadvantage because they lack formal business training. This book provides them with essential information on accounting, financial analysis, revenue operation, contracts, personnel issues and more.