Marketing Engineering
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Principles Of Marketing Engineering And Analytics 3rd Edition
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2017-04-17
Principles Of Marketing Engineering And Analytics 3rd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with Business & Economics categories.
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2004
Marketing Engineering written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Marketing Management And Strategy
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Author : Gary L. Lilien
language : en
Publisher: Prentice Hall
Release Date : 1999
Marketing Management And Strategy written by Gary L. Lilien and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Management categories.
Marketing Engineering
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Author : Lilien
language : en
Publisher:
Release Date : 2001-01
Marketing Engineering written by Lilien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01 with categories.
Marketing Engineering And User Manual And Cd Rom Package
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Author : Gary L. Lilien
language : en
Publisher: Prentice Hall
Release Date : 2000-10-01
Marketing Engineering And User Manual And Cd Rom Package written by Gary L. Lilien and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-01 with Business & Economics categories.
Marketing Research
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Author : Gary L. Lilien
language : en
Publisher: Prentice Hall
Release Date : 1999
Marketing Research written by Gary L. Lilien and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.
Principles Of Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher:
Release Date : 2013
Principles Of Marketing Engineering written by Gary L. Lilien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering--putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems) [4e p. de couv.].
Principles Of Marketing Engineering And Analytics
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Author : Gary L. Lilien
language : en
Publisher: Decisionpro, Incorporated
Release Date : 2017-03-15
Principles Of Marketing Engineering And Analytics written by Gary L. Lilien and has been published by Decisionpro, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with categories.
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering and analytics concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics. The interested reader can go beyond the conceptual material in this book and learn how to apply these concepts using the software tools, cases and exercises available at www.DecisionPro.biz. That material, in concert with the descriptions here will both inform the reader and translate the concepts here into context-specific decisions and actions.
New Product And Brand Management
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Author : Gary L. Lilien
language : en
Publisher:
Release Date : 2003
New Product And Brand Management written by Gary L. Lilien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not on the menu at this meal. Duck won't eat his carrots. Moth's eating the cloth, and Sheep would rather sleep than wash the dishes. Thank goodness some of the animals know how to behave. Children's favorite foods and animals are combined in delicious rhyming phrases, making this story of the funniest dinner party ever perfect to read aloud.
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998-01
Marketing Engineering written by Gary L. Lilien and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01 with Marketing categories.
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.