Marketing Engineering
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Principles Of Marketing Engineering 2nd Edition
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2013
Principles Of Marketing Engineering 2nd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: Prentice Hall
Release Date : 1998-01
Marketing Engineering written by Gary L. Lilien and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01 with Marketing categories.
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2004
Marketing Engineering written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Principles Of Marketing Engineering And Analytics 3rd Edition
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2017-04-17
Principles Of Marketing Engineering And Analytics 3rd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with Business & Economics categories.
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Construction Marketing Ideas
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Author : Mark Buckshon
language : en
Publisher: Mark Buckshon
Release Date : 2010-04
Construction Marketing Ideas written by Mark Buckshon and has been published by Mark Buckshon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04 with Business & Economics categories.
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
The World S Greenest Buildings
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Author : Jerry Yudelson
language : en
Publisher: Routledge
Release Date : 2013-01-17
The World S Greenest Buildings written by Jerry Yudelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Architecture categories.
The World’s Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know? Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations. This pivotal book presents: an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region practical examples of best practices for greening both new and existing buildings a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.
Robust Engineering Learn How To Boost Quality While Reducing Costs Time To Market
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Author : Genichi Taguchi
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-11-08
Robust Engineering Learn How To Boost Quality While Reducing Costs Time To Market written by Genichi Taguchi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-08 with Technology & Engineering categories.
Powerful and elegantly simple. Achieve higher quality...lower costs...faster time to market Companies worldwide have used the methods of quality expert Genichi Taguchi for the past 30 years with phenomenal product development cost savings and quality improvements. Robust Engineering, by this three-time Deming Prize winner, along with Subir Chowdhury and Shin Taguchi, is the first book to explain and illustrate his newest, most revolutionary methodology, Technology Development. It joins Design of Experiments and Robust Design as the framework on which your company can build a competitive edge. Case studies of real-world organizations Ford, ITT, 3M, Minolta, NASA, Nissan, Xerox and 9 others show you how the techniques of all three methodologies can be successfully applied. You'll hammer flexibility into your manufacturing organization to minimize product development costs, reduce product time-to-market, and fully satisfy customers needs. Project Management is going to be huge in the next decade...--Fortune Busy managers single-source guide to planning, organizing and controlling projects At last there's a concise, compact (5Ó x 8Ó) hands-on guide that puts state-of-the-art management concepts and processes at your fingertips. Project Manager's Portable Handbook, by David I. Cleland and Lewis R. Ireland, is your step-by-step guide to the nuts-and-bolts details that spell project management success. YouÕre shown how to organize and manage everything from small to multiple projects...lead and coach project team members...and manage within a strategic context from project partnering to dealing with the board of directors and other stakeholders. You'll find out how to: Select and use PM software; Develop winning proposals; Handle legal considerations; Come out on top in contract
Target Costing
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Author : M. Bradford Clifton
language : en
Publisher: CRC Press
Release Date : 2003-09-09
Target Costing written by M. Bradford Clifton and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-09 with Business & Economics categories.
Compiling practical recommendations gleaned from more than 20 years of professional experience, Target Costing: Market Driven Product Design provides numerous examples from field authorities that illustrate valuable concepts and approaches employed in the application of target costing to large-scale manufacturing operations. The authors discuss setting the target product level and subsystem level, maintaining competitive costs, applying the principles of target costing in practice, and quantifying customers' needs.
Design Engineering Journey
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Author : Ramana Pidaparti
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Design Engineering Journey written by Ramana Pidaparti and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Technology & Engineering categories.
This book provides an introductory treatment of the design methodology for undergraduate students in multiple disciplines. It introduces the principles of design, and discusses design tools and techniques from traditional and multidisciplinary perspectives and comprehensively explores the design engineering process. Innovation, creativity, design thinking, collaboration, communication, problem solving, and technical skills are increasingly being identified as key skills for practicing engineers in tackling today's complex design problems. Design Engineering Journey addresses the need for a design textbook that teaches these skills. It presents a broad multidisciplinary perspective to design that encourages students to be innovative and open to new ideas and concepts while also drawing on traditional design methods and strategies. For example, students are provided with design solutions inspired by nature as well as the arts to nurture their creative problem solving skills. This bookprovides an overview from establishing need to ideation of concepts and realization techniques and prototyping, presented in an engaging and visually appealing manner, incorporating multidisciplinary examples that aim to reinforce the student's evolving design knowledge. The technical level of this book is kept at an introductory level so that freshman and sophomore students should be able to understand and solve a variety of design problems and come up with innovative concepts, and realize them through prototype and testing. This book also can serve as a reference text for senior capstone design projects, and the readers will find that the examples and scenarios presented are representative of problems faced by professional designers in engineering.
Negotiation Auctions And Market Engineering
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Author : Henner Gimpel
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-02-05
Negotiation Auctions And Market Engineering written by Henner Gimpel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-05 with Computers categories.
This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held at Dagstuhl Castle, Germany, in November 2006. The 17 revised full papers presented were carefully selected and reviewed. The papers deal with the complexity of negotiations, auctions, and markets as economic, social, and IT systems. The authors give a broad overview on the major issues to be addressed and the methodologies used to approach them.