42 Rules Of Product Management 2nd Edition
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42 Rules Of Product Management 2nd Edition
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Author : Brian Lawley
language : en
Publisher: Happy About
Release Date : 2012
42 Rules Of Product Management 2nd Edition written by Brian Lawley and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Product management categories.
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
42 Rules For Driving Success With Books 2nd Edition
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Author : Mitchell Levy
language : en
Publisher: Happy About
Release Date : 2012-12
42 Rules For Driving Success With Books 2nd Edition written by Mitchell Levy and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12 with Business & Economics categories.
Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
42 Rules For Growing Enterprise Revenue 2nd Edition
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Author : Lilia Shirman
language : en
Publisher: Happy About
Release Date : 2009
42 Rules For Growing Enterprise Revenue 2nd Edition written by Lilia Shirman and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.
42 Rules For Successful Collaboration 2nd Edition
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Author : David Coleman
language : en
Publisher: Happy About
Release Date : 2013-01-15
42 Rules For Successful Collaboration 2nd Edition written by David Coleman and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-15 with Business & Economics categories.
Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book. Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.
42 Rules For Sourcing And Manufacturing In China 2nd Edition
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Author : Rosemary Coates
language : en
Publisher: Happy About
Release Date : 2013-07
42 Rules For Sourcing And Manufacturing In China 2nd Edition written by Rosemary Coates and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07 with Business & Economics categories.
Doing business in China is tougher than you think. Not only is the culture vastly different, but China's experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Through over 20 extraordinary executive interviews, Rosemary Coates captured the essence of sourcing and manufacturing in China. '42 Rules for Sourcing and Manufacturing in China (2nd Edition)' is a pragmatic approach that every businessperson headed to China must read. For business people who are experienced in doing business in China, or for first-time visitors, this book will provide valuable insights from real executives and experts. These executives offer their personal experiences and recommendations about sourcing and manufacturing in China. Going beyond simple cultural do's and don'ts, you will discover: how business is really done how you can make things happen in China the mistake westerners often make, and how to avoid them what made these executives successful Based on her 25 years of supply chain experience, much of it spent living and working across Asia, Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.
42 Rules Of Product Marketing
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Author : Phil Burton
language : en
Publisher: Happy About
Release Date : 2012
42 Rules Of Product Marketing written by Phil Burton and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
42 Rules Of Marketing 2nd Edition
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Author : Laura Lowell
language : en
Publisher: Happy About
Release Date : 2012-07-06
42 Rules Of Marketing 2nd Edition written by Laura Lowell and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
The `42 Rules of Marketing - 2nd Edition¿ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don¿t always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn¿t that the point?
42 Rules To Jumpstart Your Professional Success 2nd Edition
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Author : Bud Bilanich
language : en
Publisher: Happy About
Release Date : 2012-11
42 Rules To Jumpstart Your Professional Success 2nd Edition written by Bud Bilanich and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Business & Economics categories.
Author Bilanich, The Common Sense Guy, has been helping people succeed for more than 30 years. He's spent the last 10 years studying successful people, cracking the code to success, and shares what he's learned in this guide.
Product Management In Practice
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Author : Matt LeMay
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2022-05-16
Product Management In Practice written by Matt LeMay and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-16 with Computers categories.
Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day? With this book, you'll learn: What the day-to-day work of product management entails--and how to excel at it Why no job title or description will resolve the ambiguity of your role How to bridge the false dichotomy between "strategy" and "execution" Why the temptation to focus on decks and documentation can be bad for your team (and for you) How to prioritize your time and pick your battles
42 Rules To Increase Sales Effectiveness
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Author : Michael Griego
language : en
Publisher: Happy About
Release Date : 2009
42 Rules To Increase Sales Effectiveness written by Michael Griego and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.