59 Seconds Persuasion
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59 Seconds Persuasion
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Author : Richard Wiseman
language : en
Publisher: Pan Macmillan
Release Date : 2011-12-16
59 Seconds Persuasion written by Richard Wiseman and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Psychology categories.
In 59 Seconds, psychologist Professor Richard Wiseman presents a fresh approach to change that helps people achieve their aims and ambitions in minutes, not months. From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot. Discover why even thinking about going to the gym can help you keep in shape Learn how pot plants make you more creative Find out why putting a pencil between your teeth instantly makes you happier 'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem 'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown
59 Seconds Persuasion
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Author : Richard Wiseman
language : en
Publisher: Pan
Release Date : 2012-09-01
59 Seconds Persuasion written by Richard Wiseman and has been published by Pan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Psychology categories.
Want to improve your relationship, make better decisions or simply be happier? Success is now only seconds away... In 59 Seconds, psychologist Professor Richard Wiseman presents a fresh approach to change that helps people achieve their aims and ambitions in minutes, not months. From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot.
59 Seconds
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Author : Richard Wiseman
language : en
Publisher: Anchor
Release Date : 2009-12-29
59 Seconds written by Richard Wiseman and has been published by Anchor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-29 with Psychology categories.
A psychologist and best-selling author gives us a myth-busting response to the self-help movement, with tips and tricks to improve your life that come straight from the scientific community. Richard Wiseman has been troubled by the realization that the self-help industry often promotes exercises that destroy motivation, damage relationships, and reduce creativity: the opposite of everything it promises. Now, in 59 Seconds, he fights back, bringing together the diverse scientific advice that can help you change your life in under a minute, and guides you toward becoming more decisive, more imaginative, more engaged, and altogether more happy. From mood to memory, persuasion to procrastination, resilience to relationships, Wiseman outlines the research supporting the new science of “rapid change” and, with clarity and infectious enthusiasm, describes how these quirky, sometimes counterintuitive techniques can be effortlessly incorporated into your everyday life. Or, as he likes to say: “Think a little, change a lot.”
Split Second Persuasion
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Author : Kevin Dutton
language : en
Publisher: HMH
Release Date : 2011-02-03
Split Second Persuasion written by Kevin Dutton and has been published by HMH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Psychology categories.
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
59 Seconds Motivation
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Author : Richard Wiseman
language : en
Publisher: Pan Macmillan
Release Date : 2011-12-16
59 Seconds Motivation written by Richard Wiseman and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Psychology categories.
In 59 Seconds, psychologist Professor Richard Wiseman presents a fresh approach to change that helps people achieve their aims and ambitions in minutes, not months. From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot. Discover why even thinking about going to the gym can help you keep in shape Learn how pot plants make you more creative Find out why putting a pencil between your teeth instantly makes you happier 'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem 'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown
59 Seconds Decision Making
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Author : Richard Wiseman
language : en
Publisher: Pan Macmillan
Release Date : 2011-12-16
59 Seconds Decision Making written by Richard Wiseman and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Psychology categories.
In 59 Seconds, psychologist Professor Richard Wiseman presents a fresh approach to change that helps people achieve their aims and ambitions in minutes, not months. From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot. Discover why even thinking about going to the gym can help you keep in shape Learn how pot plants make you more creative Find out why putting a pencil between your teeth instantly makes you happier 'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem 'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown
Split Second Persuasion
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Author : Kevin Dutton
language : en
Publisher: HMH
Release Date : 2011-02-03
Split Second Persuasion written by Kevin Dutton and has been published by HMH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Psychology categories.
An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Persuasion In Advertising
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Author : John O'Shaughnessy
language : en
Publisher: Psychology Press
Release Date : 2004
Persuasion In Advertising written by John O'Shaughnessy and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Propaganda And The Ethics Of Persuasion Second Edition
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Author : Randal Marlin
language : en
Publisher: Broadview Press
Release Date : 2013-09-30
Propaganda And The Ethics Of Persuasion Second Edition written by Randal Marlin and has been published by Broadview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Philosophy categories.
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Rip It Up
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Author : Richard Wiseman
language : en
Publisher: Pan Macmillan
Release Date : 2012-07-05
Rip It Up written by Richard Wiseman and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-05 with Self-Help categories.
Rip up this book and unleash your hidden potential Most self-help books encourage you to think differently; to think yourself thin, imagine a richer self or to visualize the perfect you. This is difficult, time consuming and often doesn’t work. Drawing on a dazzling array of scientific evidence, psychologist Richard Wiseman presents a radical new insight that turns conventional self-help on its head: simple physical actions represent the quickest, easiest and most powerful way to instantly change how you think and feel. So don't just think about changing your life. Do it. *Discover the simple idea that changes everything *Lose weight * Stop smoking * Feel instantly younger