7 Geheimnisse Der Werbebriefe Die Verkaufen
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7 Geheimnisse Der Werbebriefe Die Verkaufen
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Author : Sylvia Carlile
language : de
Publisher: BoD – Books on Demand
Release Date : 2009
7 Geheimnisse Der Werbebriefe Die Verkaufen written by Sylvia Carlile and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Mit Werbebriefen Mehr Verkaufen Wie Sie Werbebriefe Zielgerichtet Verfassen Und Ihre Kunden Berzeugen Inkl Checkliste
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Author : Carsten Meinders
language : de
Publisher: BoD – Books on Demand
Release Date : 2022-11-30
Mit Werbebriefen Mehr Verkaufen Wie Sie Werbebriefe Zielgerichtet Verfassen Und Ihre Kunden Berzeugen Inkl Checkliste written by Carsten Meinders and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Business & Economics categories.
Das grundlegende Ziel eines jeden Unternehmens ist es, den Wert des Betriebes für die Aktionäre zu steigern. Unabhängig davon, ob Sie eine große Resonanz auf eine Zeitungs- oder Zeitschriftenanzeige, einen Direktverkaufsbrief oder eine Internetseite erzielen wollen, müssen Sie sich über folgende grundlegende Tatsache im Klaren sein: ,,Was ist es, das Ihr Unternehmen ausmacht?'' Ein wichtiges und häufig genutztes Instrument der Marketingkommunikation ist der Werbebrief. Er kann Ihren Kundenstamm aufbauen und Ihren Umsatz steigern.
Sunwise Turn
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Author : Madge Jenison
language : en
Publisher:
Release Date : 2020-01-24
Sunwise Turn written by Madge Jenison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-24 with categories.
In this true story of one of the most celebrated bookstores in New York City history, Madge Jenison provides in a breezy, witty style something much more than a proprietor's memoir. It is an incisive view of humanity though the comings and goings of seekers of knowledge. "I liked it that the shop was so human that a woman who came to buy a book went away with an Airedale puppy, and that babies came sometimes and sometimes they cried as if the world were nothing but a hole into which you shout what you want and keep shouting." F. Scott Fitzgerald and Robert Frost were only two of the famous who crossed the threshold of Sunwise Turn and stayed for hours. Peggy Guggenheim was an unpaid intern. Books were given away to those who would appreciate them but could not afford them. If you love books, booksellers, and bookstores, this is a story you cannot pass by. You'll be richer for the experience, you'll laugh along the way, and you'll probably read it again.
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
How To Write Copy That Sells
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Author : Ray Edwards
language : en
Publisher: Morgan James Publishing
Release Date : 2016-02-16
How To Write Copy That Sells written by Ray Edwards and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
B Rsenblatt F R Den Deutschen Buchhandel
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Author :
language : de
Publisher:
Release Date : 1977-03
B Rsenblatt F R Den Deutschen Buchhandel written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977-03 with Booksellers and bookselling categories.
Stamm
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Author : Stamm-Leitfaden durch Presse und Werbung
language : de
Publisher:
Release Date : 1966
Stamm written by Stamm-Leitfaden durch Presse und Werbung and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising categories.