A Big Life In Advertising
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A Big Life In Advertising
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Author : Mary Lawrence
language : en
Publisher: Simon and Schuster
Release Date : 2003-05-06
A Big Life In Advertising written by Mary Lawrence and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-06 with Biography & Autobiography categories.
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
A Big Life In Advertising
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Author : Mary Wells Lawrence
language : en
Publisher:
Release Date : 2002-01-30
A Big Life In Advertising written by Mary Wells Lawrence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-30 with Business & Economics categories.
One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun & craziness. She describes being a young copywriter in the 1960s at Doyle Dane Bernbach, working on campaigns for Avis, VW, & Polaroid. Wells also worked on campaigns for Alka-Seltzer, Braniff Airways, the French tourist bureau, & Betty Crocker. She started Wells Rich Greene & ran it like a movie studio. She created a new line of cosmetics known as Love, helped save Amer. Motors from bankruptcy, created the Ford slogan Quality is Job One,Ó & created the slogan I Love New York.Ó She became the first woman CEO of a co. on the N.Y. Stock Exchange. She tells why she decided to sell her co. Illus.
My Life In Advertising
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Author : Claude Hopkins
language : en
Publisher: Lulu.com
Release Date : 1966
My Life In Advertising written by Claude Hopkins and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with categories.
The Big Life
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Author : Ann Shoket
language : en
Publisher: Rodale Books
Release Date : 2017-03-14
The Big Life written by Ann Shoket and has been published by Rodale Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Self-Help categories.
"Ann has always seen the power and potential in young women. The Big Life helps make all our dreams closer than ever." —Lauren Conrad, designer and New York Times bestselling author of Lauren Conrad Celebrate "The Big Life is a guide for women in their 20s and 30s who are hungry for a job they love, a supportive network of friends, respect from their bosses, and partners who want all those things for them as badly as they do." —The New York Times Millennial women are changing what it means to be powerful and successful in the world—for everyone. Forever. You want The Big Life—that delicious cocktail of passion, career, work, ambition, respect, money, and a monumental relationship. And you want it on your own terms. Forget climbing some corporate ladder, you want a career with twists and turns and adventure. For you, success only matters if it’s meaningful. Ann Shoket knows the evolving values of young women more than anyone. She’s the voice behind the popular Badass Babes community, a sisterhood of young, hungry, ambitious women who are helping each other through the most complex issues around becoming who you’re meant to be. As the trailblazing editor-in-chief of Seventeen for the better part of a decade, Shoket led provocative conversations that helped young women navigate the tricky terrain of adolescence and become smart, confident, self-assured young women. Now that they are adding muscle to the framework of their lives, she’s continuing the conversation with The Big Life. The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket’s own stories on her quest for The Big Life. You’ll learn to tackle all of the issues on heavy rotation in your mind such as: • How to craft a career that’s also a passion. • How to get respect from a boss who thinks you’re a lazy, entitled, and self-obsessed millennial • Why you need a “squad” of people who support you as you build your Big Life • How a side hustle will make you smarter, hotter, and more in control of your destiny. • Why work/life balance is a sham and your need to embrace the mess. • How to find a partner whose eyes light up when you talk about your ambition. Written in Shoket’s friendly and authoritative style, The Big Life will help you recognize your power, tap into your ambition, and create your own version of The Big Life.
A Big Life
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Author : Peter Hone
language : en
Publisher: Tate Publishing & Enterprises
Release Date : 2012-02
A Big Life written by Peter Hone and has been published by Tate Publishing & Enterprises this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Religion categories.
What makes this story so thrilling for me is that it represents the new wave of missions in the world.' - Charles Colson, former special counsel to President Richard Nixon and founder of Prison Fellowship Ministries'God took a couple of lay people who decided to live this big life...they had no idea what God would do with them. But what a journey it has been.' - Mike Huckabee, former governor of Arkansas and 2008 Republican presidential candidate'Big Life is doing what the Apostle Paul did...' - Lieutenant Colonel Oliver L. North, political commentator and New York Times best-selling author'I welcome this book. The story of Big Life needs to be told.' - David Kerrigan, General Director, Baptist Missionary Society (United Kingdom)A Big Life: The Story of an Extraordinary Ministry tells the story of how thousands of believers, from suburban America to the jungles of the subcontinent of India, Pakistan, and beyond, were brought together in a phenomenal work of God.No Christian was more ordinary than John Heerema, but he was obedient. God took him on an extraordinary, emotional, and often painful journey, shaping him to be a new kind of missionary on a new kind of mission. It was a simple strategy, a strategy not new after all, but ancient, because He had first shown it to us two thousand years ago.Over the next nine years, hundreds of obedient believers were grafted into an unbelievable ministry that has brought the salvation of Jesus to tens of thousands. The book of Acts has been put into action once again in the ministry of Big Life. A Big Life is a must for everyone who wishes to see how God responds today to the obedience of his people.
The Advertising Handbook
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Author : Sean Brierley
language : en
Publisher: Routledge
Release Date : 2005-08-04
The Advertising Handbook written by Sean Brierley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Business & Economics categories.
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
My Life In Advertising Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 1993
My Life In Advertising Scientific Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising categories.
The Big Lie
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Author : Chuck Anderson
language : en
Publisher:
Release Date : 2002-01-01
The Big Lie written by Chuck Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Advertising categories.
Advertising Strategy
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Author : Tom Altstiel
language : en
Publisher: SAGE
Release Date : 2006
Advertising Strategy written by Tom Altstiel and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Summary My Life In Advertising By Claude Hopkins
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-09
Summary My Life In Advertising By Claude Hopkins written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-09 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the professional adventure of Claude C. Hopkins, as well as the main lessons he learned from his experience. You will also discover that : Claude C. Hopkins' modest origins allowed him to excel in his work; The only way to succeed is to work, and the field is the only valid place to learn; Work can and must be considered as a game to be practiced with pleasure and assiduity; Mail-order selling, because of its specificities, allows the implementation of fundamental principles or "scientific advertising"; The advertiser has heavy responsibilities and takes real risks, which is why he must be all the more careful and methodical; The advertising profession is less lucrative than it seems, and its collaboration with brands is precarious; Claude C. Hopkins has been successful in applying his knowledge of advertising to entrepreneurship. Claude C. Hopkins has an outstanding professional experience. In "My Life in Advertising", he reveals the path that led him to the top. A pioneer, an exceptional professional, he shows the way for his successors to do better than he did. For him, work is at the origin of all successes, his own as well as those of advertising campaigns. You too, get involved in advertising! *Buy now the summary of this book for the modest price of a cup of coffee!