A Campaign For Excellence
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A Campaign For Excellence
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Author : Pennsylvania State University. Task Force on Undergraduate Education
language : en
Publisher:
Release Date : 1991
A Campaign For Excellence written by Pennsylvania State University. Task Force on Undergraduate Education and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Education, Higher categories.
Annual Report
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Author : United States. Department of Education
language : en
Publisher:
Release Date : 1981
Annual Report written by United States. Department of Education and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Education categories.
The Next Cmo
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Author : Peter Mahoney
language : en
Publisher: Archway Publishing
Release Date : 2021-09-09
The Next Cmo written by Peter Mahoney and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Business & Economics categories.
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Image Makers
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Author : Robert Jackall
language : en
Publisher: University of Chicago Press
Release Date : 2000-07-20
Image Makers written by Robert Jackall and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07-20 with Business & Economics categories.
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.
Excellence In Advertising
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Author : Leslie Butterfield
language : en
Publisher: Routledge
Release Date : 1997
Excellence In Advertising written by Leslie Butterfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
While many books on advertising are written by those whose direct experience of the industry is either very limited or else rather distant in time, Excellence in Advertising has been created by a group of people who are very directly involved in the UK advertising business currently, and are at the very top of their profession. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Paul Feldwick, Bruce Haines, Roddy Glen and so on. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising. Topics include: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; managing creatives; making the most of media; the defensive role of advertising. Combining classic thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman and Planning Director of Butterfield Day Devito Hockney, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular speaker at advertising conferences and seminars. He has been Chairman of the IPA's Training & Development Committee since 1989 and is a Fellow of the IPA. Endorsed by the IPA and the CIM. Features leading figures in the advertising business including John Bartle, Peter Doyle and Steve Henry Book based on IPA's highly-rated training courses
Scholarship Assessed
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Author : Charles E. Glassick
language : en
Publisher: John Wiley & Sons
Release Date : 1997-08-15
Scholarship Assessed written by Charles E. Glassick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-15 with Education categories.
Scholarship Assessed continues the exploration begun by Scholarship Reconsidered. It examines the changing nature of scholarship in today's colleges and universities and proposes new standards with a special emphasis on methods for assessment and documentation. Begun under the oversight of Ernest L. Boyer, and based on the findings of the Carnegie Foundation's National Survey on the Reexamination of Faculty Roles and Rewards, Scholarship Assessed provides a base of information for and gives focus to the debate of institutional standards of rigor and quality.
Lit
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Author : Jeffrey Karp
language : en
Publisher: Random House
Release Date : 2024-04-11
Lit written by Jeffrey Karp and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Self-Help categories.
How can we achieve greater mental performance and creativity in a modern world of constant distraction, always-urgent deadlines, mindless social media scrolling and anxiety-inducing 24/7 news? In LIT, innovative Harvard and MIT scientist Jeff Karp has found a powerful way to access high energy thinking with the help of his brain hacks, or Life Ignition Tools (LIT). LIT is a life magnifier, a heightened state of awareness that drives curiosity, connection, and energy. In short: being LIT takes us off autopilot and helps us stay alert, present, and fully engaged. Life Ignition Tools (LIT) help us: Break out of habitual thinking to discover our own imaginative power. Stimulate creativity and excitement at work. Integrate our spiritual and personal lives to repair and deepen our relationships. Navigate multiple streams of sensory input and manage information overload. Using Dr Karp's tools, LIT will take you off autopilot and help you redirect your life with energy, focus and creativity so that you can create a life you truly want to lead.
A Centre Of Excellence
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Author :
language : en
Publisher: BRILL
Release Date : 2021-11-08
A Centre Of Excellence written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-08 with Literary Criticism categories.
Excellence In Advertising
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Author : Leslie Butterfield
language : en
Publisher: Routledge
Release Date : 2009-11-03
Excellence In Advertising written by Leslie Butterfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Achieving Excellence In Fundraising
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Author : Eugene R. Tempel
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-19
Achieving Excellence In Fundraising written by Eugene R. Tempel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-19 with Business & Economics categories.
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.