A Community Arts Marketing Plan For A Literary Theater Company
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A Community Arts Marketing Plan For A Literary Theater Company
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Author : Janet Korsmeyer
language : en
Publisher:
Release Date : 1984
A Community Arts Marketing Plan For A Literary Theater Company written by Janet Korsmeyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Marketing The Arts
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Author : Anthony Rhine
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-05-13
Marketing The Arts written by Anthony Rhine and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-13 with Performing Arts categories.
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Advertising And Marketing In Theater
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Author : George Capaccio
language : en
Publisher: Cavendish Square Publishing, LLC
Release Date : 2017-12-15
Advertising And Marketing In Theater written by George Capaccio and has been published by Cavendish Square Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Juvenile Nonfiction categories.
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Building A Marketing Plan For The Performing Arts
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Author : Charles B. Weinberg
language : en
Publisher:
Release Date : 1977
Building A Marketing Plan For The Performing Arts written by Charles B. Weinberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Performing arts categories.
Innovative Arts Marketing
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Author : Ruth Rentschler
language : en
Publisher: Allen & Unwin
Release Date : 1999
Innovative Arts Marketing written by Ruth Rentschler and has been published by Allen & Unwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A guide to marketing arts events, products and organisations with case studies.
Annual Report
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Author : National Endowment for the Arts
language : en
Publisher:
Release Date :
Annual Report written by National Endowment for the Arts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Federal aid to the arts categories.
Reports for 1980-19 also include the Annual report of the National Council on the Arts.
Arts Community Survey
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Author : Jean Watermolen
language : en
Publisher:
Release Date : 1991
Arts Community Survey written by Jean Watermolen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Theater categories.
The Routledge Companion To Arts Marketing
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Author : Daragh O'Reilly
language : en
Publisher: Routledge
Release Date : 2013-12-17
The Routledge Companion To Arts Marketing written by Daragh O'Reilly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-17 with Art categories.
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Theatre Marketing Process
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Author : Chris Nwamuo
language : en
Publisher:
Release Date : 2007
Theatre Marketing Process written by Chris Nwamuo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Theater categories.
A Reader On Audience Development And Cultural Policy
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Author : Steven Hadley
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-22
A Reader On Audience Development And Cultural Policy written by Steven Hadley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Performing Arts categories.
This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.