Building A Marketing Plan For The Performing Arts
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Building A Marketing Plan For The Performing Arts
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Author : Charles B. Weinberg
language : en
Publisher:
Release Date : 1977
Building A Marketing Plan For The Performing Arts written by Charles B. Weinberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Performing arts categories.
Marketing And The Arts
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Author : Terry Joanis
language : en
Publisher:
Release Date : 19??
Marketing And The Arts written by Terry Joanis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with Art categories.
Arts Marketing Insights
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Author : Joanne Scheff Bernstein
language : en
Publisher: Jossey-Bass
Release Date : 2006-12-12
Arts Marketing Insights written by Joanne Scheff Bernstein and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-12 with Business & Economics categories.
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Marketing Strategy For Creative And Cultural Industries
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2016-01-29
Marketing Strategy For Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Marketing The Arts
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Author : Anthony Rhine
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-05-13
Marketing The Arts written by Anthony Rhine and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-13 with Performing Arts categories.
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
The Performing Arts Marketing Crash Course Marketing 101 Plan
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Author : Melinda Massie
language : en
Publisher: Melinda Massie
Release Date : 2019-06-14
The Performing Arts Marketing Crash Course Marketing 101 Plan written by Melinda Massie and has been published by Melinda Massie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-14 with Business & Economics categories.
Need to learn the basics of marketing and write a marketing plan? Fabulous! You’re in the right place. The Performing Arts Marketing Crash Course: Marketing 101 + Plan is your quick, down, and dirty guide to help overworked, overtired performing arts peeps learn the basics of marketing and write a cohesive marketing plan. Inside you'll find: * Quick & easy crash course on the basics of marketing and how to write a marketing plan. * Explanation of the multiple facets of marketing. What they are, why you need them, and how to incorporate them into your marketing plan. * A "Bare Bones" Guide. A primer on the bare minimum you can get away with because you're busy and tired but know you still need to get shit done. * Clean space to write your marketing plan. “Hey! This is fun. I don’t dread marketing anymore!” — Jackie M., Dancer When you decided to go into the performing arts, you probably didn't think about having to also market yourself, did you? If you're like many performing arts peeps I know, you only want to create, rehearse, and perform. And really, how fabulous would that be? Once upon a time, that was the case. Agents, companies, and others did that. Now, they're looking for artists that can market themselves. I hear this regularly from company managers: "I'm looking for what else you can bring to my company. If you make it to the audition, I assume you're a talented performer. What else can you bring to the table?" It's frustrating. Maybe even exhausting to think about. After all, marketing is now one more thing you have to add to your already epic to-do list. On top of a packed practice, rehearsal, and performance schedule, as well as most likely work and/or school, (and hopefully some family and social time as well) when the hell are you supposed to learn how to market yourself and then actually do it? Good news! It's far easier to self-market than it used to be, and this workbook will help you do it. I wrote this specifically with busy, tired, overworked performing arts peeps in mind. Your needs, your schedule, and your energy (or lack thereof) levels. This is your quick, down, and dirty guide to marketing and writing your marketing plan. It's going to give you what you need to know to get it done, create a cohesive and strategic plan, and look professional doing it. I know you can do it! What you'll learn: * The basics of marketing. What they are. Why they're important. And what to include in your marketing plan. * What to keep and what to ignore in case you're already overworked and overstressed. * How to write your own marketing plan. In the end you'll have a solid grasp of the marketing basics as well as your own official marketing plan! Note: Some topics touched on in this workbook will be explored more deeply in future workbooks. This workbook lays the foundation on which the rest of your marketing efforts will be built. This book is for you if you’re a performing arts person who: * wants to learn the basics about marketing. * wants to market easily, efficiently, and effectively. * has been marketing some, but doesn't have a cohesive plan in place to pull everything together. * needs to write a marketing plan. P.S. - this workbook is also good for any creative who needs to market. “VERY IMPRESSED, MS. MASSIE. This is well-written, clear, concise, entertaining, and not at all dry while still being very informative. I am enjoying my marketing crash course!” — Brandie A., Writer Are you ready to take control of your marketing? Buy The Performing Arts Marketing Crash Course: Marketing 101 + Plan today!
Marketing Strategy For The Creative And Cultural Industries
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2020-09-16
Marketing Strategy For The Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-16 with Business & Economics categories.
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
The Artist S Business And Marketing Toolbox
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Author : Neil McKenzie
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-03-07
The Artist S Business And Marketing Toolbox written by Neil McKenzie and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Arts categories.
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
Marketing The Arts
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Author : Michael P. Mokwa
language : en
Publisher: Greenwood
Release Date : 1980
Marketing The Arts written by Michael P. Mokwa and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Art categories.
Theatre Marketing Process
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Author : Chris Nwamuo
language : en
Publisher:
Release Date : 2007
Theatre Marketing Process written by Chris Nwamuo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Theater categories.