Marketing Strategy For The Creative And Cultural Industries
DOWNLOAD eBooks
Download Marketing Strategy For The Creative And Cultural Industries PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Strategy For The Creative And Cultural Industries book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Strategy For Creative And Cultural Industries
DOWNLOAD eBooks
Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2016-01-29
Marketing Strategy For Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Marketing Strategy For The Creative And Cultural Industries
DOWNLOAD eBooks
Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2016
Marketing Strategy For The Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Art categories.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Marketing Strategy For The Creative And Cultural Industries
DOWNLOAD eBooks
Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2020-09-16
Marketing Strategy For The Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-16 with Business & Economics categories.
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
Culture Management
DOWNLOAD eBooks
Author : Lukasz Wroblewski
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2017-01-30
Culture Management written by Lukasz Wroblewski and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Business & Economics categories.
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
Marketing In Creative Industries
DOWNLOAD eBooks
Author : Gabriele Troilo
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Marketing In Creative Industries written by Gabriele Troilo and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.
Rethinking Strategy For Creative Industries
DOWNLOAD eBooks
Author : Milan Todorovic
language : en
Publisher: Routledge
Release Date : 2016-03-02
Rethinking Strategy For Creative Industries written by Milan Todorovic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Art categories.
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
The Disappearing Product
DOWNLOAD eBooks
Author : Chris Bilton
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-09-29
The Disappearing Product written by Chris Bilton and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Cultural industries categories.
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
Marketing Strategy For Creative And Cultural Industries
DOWNLOAD eBooks
Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2016-01-29
Marketing Strategy For Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
The Routledge Companion To Arts Marketing
DOWNLOAD eBooks
Author : Daragh O'Reilly
language : en
Publisher: Routledge
Release Date : 2013-12-17
The Routledge Companion To Arts Marketing written by Daragh O'Reilly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-17 with Art categories.
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
The Political Promotion Of The Experience Economy And Creative Industries
DOWNLOAD eBooks
Author : Sofie Birch
language : en
Publisher: Samfundslitteratur
Release Date : 2008
The Political Promotion Of The Experience Economy And Creative Industries written by Sofie Birch and has been published by Samfundslitteratur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Cases categories.