Rethinking Strategy For Creative Industries
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Rethinking Strategy For Creative Industries
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Author : Milan Todorovic
language : en
Publisher: Routledge
Release Date : 2016-03-02
Rethinking Strategy For Creative Industries written by Milan Todorovic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Art categories.
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Rethink The Business Of Creativity
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Author : Ian Grais
language : en
Publisher: Figure 1 Publishing
Release Date : 2020-04-10
Rethink The Business Of Creativity written by Ian Grais and has been published by Figure 1 Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-10 with Business & Economics categories.
If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life. Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.
Rethinking Culture And Creativity In The Digital Transformation
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Author : Luciana Lazzeretti
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-31
Rethinking Culture And Creativity In The Digital Transformation written by Luciana Lazzeretti and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-31 with Business & Economics categories.
This book discusses the role of digital technologies in the growth and development of cultural organizations and the creative sector. It includes contributions by authoritative scholars who address this topic through different perspectives, methodologies and approaches. The first part of the volume focusses on theoretical contributions that identify the main transformations caused by the digital revolution, the use of data, outlining new possible analytic frameworks and future lines of research. The second part of the volume presents empirical contributions applied to different fields in the study of the cultural and creative sectors. These range from analyses of traditional cultural organizations such as museums, the evolution of trajectories in the fashion industry, techno-creative communities, digital services for tourism, to cultural and creative industries and wealth and creative work. This edited volume will be of great value to scholars in the fields of Economics and Management including Economic Geography and Economic Development. Students and researchers interested in learning more about new technologies and their impact on cultural and creative sectors will also benefit from this book. This book was originally published as a special issue of European Planning Studies.
Rethinking Strategy
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Author : Steve Tighe
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-16
Rethinking Strategy written by Steve Tighe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Business & Economics categories.
Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.
Creative Economies Creative Communities
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Author : Saskia Warren
language : en
Publisher: Routledge
Release Date : 2016-03-09
Creative Economies Creative Communities written by Saskia Warren and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Social Science categories.
Investigating how people and places are connected into the creative economy, this volume takes a holistic view of the intersections between community, policy and practice and how they are co-constituted. The role of the creative economy and broader cultural policy within community development is problematised and, in a significant addition to work in this area, the concept of ’place’ forms a key cross cutting theme. It brings together case studies from the European Union across urban, rural and coastal areas, along with examples from the developing world, to explore tensions in universal and regionally-specific issues. Empirically-based and theoretically-informed, this collection is of particular interest to academics, postgraduates, policy makers and practitioners within geography, urban and regional studies, cultural policy and the cultural/creative industries.
Rethinking Luxury Fashion
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Author : Thomaï Serdari
language : en
Publisher: Springer Nature
Release Date : 2020-09-01
Rethinking Luxury Fashion written by Thomaï Serdari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Business & Economics categories.
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Spaces Of Vernacular Creativity
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Author : Tim Edensor
language : en
Publisher: Routledge
Release Date : 2009-10-29
Spaces Of Vernacular Creativity written by Tim Edensor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-29 with Business & Economics categories.
This book argues for a rethinking of what constitutes creativity, foregrounding non-economic values and practices, and the often marginal and everyday spaces in which creativity takes shape.
Marketing Strategy For Creative And Cultural Industries
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2016-01-29
Marketing Strategy For Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Strategic Analysis
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Author : Jonathan Gander
language : en
Publisher: Routledge
Release Date : 2017-02-24
Strategic Analysis written by Jonathan Gander and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with Business & Economics categories.
Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
Marketing Strategy For The Creative And Cultural Industries
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2016
Marketing Strategy For The Creative And Cultural Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Art categories.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.