Rethinking Luxury Fashion
DOWNLOAD
Download Rethinking Luxury Fashion PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Rethinking Luxury Fashion book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Rethinking Luxury Fashion
DOWNLOAD
Author : Thomaï Serdari
language : en
Publisher: Palgrave Macmillan
Release Date : 2020-09-02
Rethinking Luxury Fashion written by Thomaï Serdari and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Business & Economics categories.
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Rethinking Luxury
DOWNLOAD
Author : Martin C. Wittig
language : en
Publisher: LID Editorial
Release Date : 2017
Rethinking Luxury written by Martin C. Wittig and has been published by LID Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Brand name products categories.
Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.
Rethinking Luxury Fashion
DOWNLOAD
Author : Thomaï Serdari
language : en
Publisher: Springer Nature
Release Date : 2020-09-01
Rethinking Luxury Fashion written by Thomaï Serdari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Business & Economics categories.
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Rethinking Luxury Business
DOWNLOAD
Author :
language : en
Publisher: Editions L'Harmattan
Release Date : 2020-01-10
Rethinking Luxury Business written by and has been published by Editions L'Harmattan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-10 with Business & Economics categories.
Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.
Rethinking Prestige Branding
DOWNLOAD
Author : Wolfgang Schaefer
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-05-03
Rethinking Prestige Branding written by Wolfgang Schaefer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-03 with Business & Economics categories.
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Fixing Fashion
DOWNLOAD
Author : Michael Lavergne
language : en
Publisher: New Society Publishers
Release Date : 2015-10-01
Fixing Fashion written by Michael Lavergne and has been published by New Society Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Business & Economics categories.
Is global fashion a wolf in sheep’s clothing? An industry insider takes a hard look at the apparel trade. With sales of more than five hundred billion US dollars a year, the fashion industry is one of the most important sectors of the global economy, employing millions of men, women, and often children in the developing world. And yet its record is far from pretty. The collapse of Bangladesh's Rana Plaza with some thirty-five hundred desperately underpaid garment workers inside was a shocking example of what can go wrong when manufacturers ruthlessly cut costs while turning a blind eye to labor rights and workplace safety. Written by an apparel industry insider, Fixing Fashion argues that the true legacy of Rana Plaza is increased awareness of how cheap, disposable clothing has led time and time again to serious community, environmental, and labor rights abuses. Ethical supply chain professional Michael Lavergne explores: The birth of the global apparel trade, from colonialism and slavery to today's neoliberal trade agenda How the infamous race to the bottom has led to some of the worst social and environmental excesses in the global apparel industry The rise of a new breed of entrepreneurs and stakeholders driving change and transparency across international supply chains By taking a hard look at the very real impacts of our consumer culture's addiction to disposable fashion, Fixing Fashion challenges each of us to take full responsibility for understanding the hidden cost of our clothes. Michael Lavergne is an ethical supply chain professional committed to sustainable fashion industry and the protection of labor, environmental and human rights in the developing world.
Vintage Luxury Fashion
DOWNLOAD
Author : Daniella Ryding
language : en
Publisher: Springer
Release Date : 2018-03-27
Vintage Luxury Fashion written by Daniella Ryding and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-27 with Business & Economics categories.
Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
Luxury Fashion Branding
DOWNLOAD
Author : U. Okonkwo
language : en
Publisher: Springer
Release Date : 2016-01-18
Luxury Fashion Branding written by U. Okonkwo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Rethinking Fashion Globalization
DOWNLOAD
Author : Sarah Cheang
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-07-15
Rethinking Fashion Globalization written by Sarah Cheang and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with Business & Economics categories.
Rethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse. This edited collection draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more. The volume is divided into three key themes, 'Disruptions in Time and Space', 'Nationalism and Transnationalism' and 'Global Design Practices'. These themes re-map fashion's origins, practices and futures, to present alternatives for reclaiming and rethinking fashion globalization in the 21st century.
Fashion Remains
DOWNLOAD
Author : Marco Pecorari
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-01-28
Fashion Remains written by Marco Pecorari and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Design categories.
Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system. Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies.