A Comparison Of The Thurstone And Likert Techniques Of Attitude Scale Construction
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A Comparison Of The Thurstone And Likert Techniques Of Attitude Scale Construction
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Author : Allen Louis Edwards
language : en
Publisher:
Release Date : 196?
A Comparison Of The Thurstone And Likert Techniques Of Attitude Scale Construction written by Allen Louis Edwards and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 196? with Attitude (Psychology) categories.
Techniques Of Attitude Scale Construction
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Author : Allen Louis Edwards
language : en
Publisher: Ardent Media
Release Date : 1983
Techniques Of Attitude Scale Construction written by Allen Louis Edwards and has been published by Ardent Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Psychology categories.
Studie over psychometrie
Technical Paper
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Author :
language : en
Publisher:
Release Date : 1974
Technical Paper written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with United States categories.
Survey Research In The United States
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Author : Jean M. Converse
language : en
Publisher: Routledge
Release Date : 2017-07-05
Survey Research In The United States written by Jean M. Converse and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Social Science categories.
Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource.Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connections and experience in polling, business, or government research brought surveys into academic life. By the 1960s, what was initially viewed with suspicion had achieved a measure of scientific acceptance of survey research.The author draws upon a wealth of material in archives, interviews, and published work to trace the origins of the early organizations (the Bureau of Applied Social Research, the National Opinion Research Center, and the Survey Research Center of Michigan), and to capture the perspectives of front-line fi gures such as Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and style, revealing how academic survey research, along with its commercial and political cousins, came of age in the United States.
Ebook Business Research Methods 5e
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Author : Boris Blumberg
language : en
Publisher: McGraw Hill
Release Date : 2024-06-13
Ebook Business Research Methods 5e written by Boris Blumberg and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-13 with Business & Economics categories.
This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. Now in its much anticipated fifth edition, Business Research Methods has been revised and updated to reflect all the latest trends in research methodology. The integration of statistical issues, as well as coverage of web-based surveys, qualitative interviews, big data, and content analysis of social media, aims to support the current student experience. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included to help students consider the issues and decisions involved, and how these might be applied to their own project. Deeper Insight into Research Methods boxes delve further into particular research issues, offering a detailed description to increase understanding of these areas, whilst Real Life examples put research methods into context, by showing how they have been applied in real world situations. New pedagogy features include: Research in Practice boxes provide an insight into situations and research decisions that students may encounter in real life projects. They contain hints, tips and sometimes questions to help think through a project. Theory Explained highlights key theories and demonstrates how these can be applied in practical research examples. Statistics in Action provides practical alternatives to qualitative research methods and gives examples of how statistical data can be presented, analyzed and interpreted to improve students data insights skills. The Online Learning Centre contains a vast amount of extra resources to support lecturers and student, including power points, instructor manuals, and a question bank. New to this edition are short case studies with teaching notes covering current topics and key theories, and worked examples and videos with associated questions for further practical exercises and real world examples. Boris F. Blumberg is Senior Lecturer and Executive Director of UMIO, the postgraduate unit at the Maastricht University School of Business and Economics, the Netherlands. Boris has supervised hundreds of dissertations and teaches courses in strategic management, entrepreneurship and innovation. His research focuses mainly on entrepreneurship, networks and methodology. Claire MacRae is Senior Lecturer in Public Policy at the Centre for Public Policy, University of Glasgow. Claire has taught courses on research methods for undergraduate, masters and Professional Doctorate students. Her research focuses mainly on policymaking, risk and resilience, and the impact of policy design and implementation on society.
Attitude Towards Information
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Author : N. G Satish
language : en
Publisher: Concept Publishing Company
Release Date : 1994
Attitude Towards Information written by N. G Satish and has been published by Concept Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Information science categories.
Beyond The Ultimate Question
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Author : Bob E. Hayes
language : en
Publisher: Quality Press
Release Date : 2009-05-04
Beyond The Ultimate Question written by Bob E. Hayes and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-04 with Business & Economics categories.
Business growth depends on more than asking a single question. Challenging the widely touted Net Promoter Score (NPS) claims, author Bob E. Hayes provides compelling evidence that, to grow their business, companies need to look beyond this simple question to efforts on improving the entire customer feedback program (CFP). First, customer loyalty consists of three components, advocacy, purchasing, and retention, each providing unique and useful information regarding future business growth. By measuring these three components of customer loyalty, companies will be better able to manage their customer relationships to maximize growth through new and existing customers. Second, because of the diverse business practices companies can employ with respect to their CFPs, there are hundreds of different ways a company can structure its particular program. Some companies have top executive support for their programs while others do not. Some companies integrate their customer feedback data into their daily business processes while others keep them separate. Some companies use customer feedback results as part of their employee incentive programs while other companies rely on more traditional incentive programs. Still some companies conduct in-depth customer research using their feedback data while others rely on basic reporting of their customer feedback data for their customer insight. But are there critical elements of a customer feedback program that are absolutely necessary for its success? Can a company exclude some elements from its program without adversely impacting its effectiveness? How important are certain components in increasing customer loyalty? This book answers these questions. It is a direct result of the author’s scientific research and professional experience in the field of customer satisfaction and loyalty. This book represents the first scientific study that has tried to identify the best practices of customer feedback programs. Hayes formally collected information from many CFP professionals regarding how they structure their CFPs, and identified specific CFP practices that lead to higher levels of customer loyalty. Additionally, he worked first-hand with employees from Microsoft, Oracle, Harris Stratex Networks, Akamai, and American Express Business Travel in gathering insights and case studies to illustrate how to build a world class CFP. Learn why companies should look beyond the NPS as the ultimate question and learn how to design an effective CFP that will help improve the customer experience, increase customer loyalty, and, ultimately, drive business growth. For those unfamiliar with CFPs, the appendices provide detail on methods used in the main body of the book: a discussion on methods of determining customer requirements (those elements of your business that are important to your customers), a complete discussion on how to write survey questions, and brief discussions on particular statistical analysis methods that can help you understand how customer feedback data are analyzed.
Technical Paper United States Bureau Of The Census
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Author :
language : en
Publisher:
Release Date : 1974
Technical Paper United States Bureau Of The Census written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Indexes To Survey Methodology Literature
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Author : United States. Bureau of the Census
language : en
Publisher:
Release Date : 1974
Indexes To Survey Methodology Literature written by United States. Bureau of the Census and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Economic surveys categories.
Indexes To Survey Methodology Literature
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Author : United States. Bureau of the Census. Statistical Research Division
language : en
Publisher:
Release Date : 1974
Indexes To Survey Methodology Literature written by United States. Bureau of the Census. Statistical Research Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Social surveys categories.