A Comunica O No Ambiente Empresarial As Micro E Pequenas Empresas Em Evid Ncia
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A Comunica O No Ambiente Empresarial As Micro E Pequenas Empresas Em Evid Ncia
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Author :
language : pt-BR
Publisher: biblioteca24horas
Release Date : 2015-10-19
A Comunica O No Ambiente Empresarial As Micro E Pequenas Empresas Em Evid Ncia written by and has been published by biblioteca24horas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-19 with Education categories.
Esta obra tem como objetivo principal colaborar para o esclarecimento, a aprendizagem e o desenvolvimento de conhecimento do Jornalismo Empresarial para todos que estudam e atuam na área. Propõe tratar sobre o Jornalismo Empresarial enfocando as micros e pequenas empresas que se expandem, dinamizam o mercado, dão empregos e oferecem atendimento personalizado. A intenção é mostrar a potencialidade da Comunicação, especificamente da Comunicação Empresarial, em relação aos seus vários meios que podem divulgar uma empresa, colaborar para alavancar negócios e auxiliar nos relacionamentos interno e externo. No primeiro capítulo é abordado o Jornalismo Empresarial, trazendo para o foco o valor da imagem, da memória, da cultura organizacional, a necessidade da comunicação interna, assim como da externa e a presença, ainda hoje, das mídias impressas. O segundo capítulo trata dos produtos do Jornalismo Empresarial como recursos de integração, adentrando na sociedade da informação e nas tecnologias da informação e da comunicação. Explora a potencialidade, a facilidade, a agilidade das redes comunicacionais informatizadas. O terceiro e último capítulo apresenta a Assessoria de Imprensa (AI) para as micros e pequenas empresas (MPE) nos moldes do cooperativismo. Para tanto, discorre sobre as MPE e sua atuação no mercado, sobre o conceitual da AI, sobre o cooperativismo como atividade coletiva e dá uma receita de um novo modelo de AI.
Scenario Planning
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Author : Gill Ringland
language : en
Publisher: Choir Press
Release Date : 2014-03
Scenario Planning written by Gill Ringland and has been published by Choir Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
A guide to help business managers implement scenario techniques to manage the uncertainties of the future.
Project Management Handbook
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Author : Jürg Kuster
language : en
Publisher: Springer
Release Date : 2015-06-08
Project Management Handbook written by Jürg Kuster and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-08 with Business & Economics categories.
This practical handbook offers a comprehensive guide to efficient project management. It pursues a broad, well-structured approach, suitable for most projects, and allows newcomers, experienced project managers and decision-makers to find valuable input that matches their specific needs. The Project Management Compass guides readers through various sections of the book; templates and checklists offer additional support. The handbook’s innovative structure combines concepts from systems engineering, management psychology, and process dynamics. This international edition will allow to share the authors' experience gained in many years of project work and over 2,000 project management and leadership seminars conducted for BWI Management Education in Zurich, Switzerland. This is an excellent handbook for practical project management in today’s world. Prof. Dr. Heinz Schelle, Honorary Chairman of the GPM (German Project Management Association)The authors’ many years in practical experience in setting up, implementing and managing projects shines through in this book. The book also reflects the current trend towards increased social competence. I am therefore pleased to recommend this book as a basis for certification in project management. Dr. Hans Knöpfel, Honorary President of the SPM (Swiss Project Management Association)
The Organizational Life Cycle
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Author : John Robert Kimberly
language : en
Publisher: San Francisco : Jossey-Bass Publishers
Release Date : 1980
The Organizational Life Cycle written by John Robert Kimberly and has been published by San Francisco : Jossey-Bass Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
A lift, alcohol, and speed, a lethal cocktail which ended with the loss of 3 young people. Documentary includes harrowing interviews with the 2 survivors and the victims' families wrestling with the losses of loved ones, the impact the tragedy has on families and friends and how they are coping individually and collectively.
Design Management
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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08
Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Management
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Author : Thomas S. Bateman
language : en
Publisher:
Release Date : 1999
Management written by Thomas S. Bateman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Although this revised edition of the text takes a traditional functional approach to management, it is organzied around four modern themes: cost, quality, speed and innovation.
Management Of Technological Change
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Author : Yassin Sankar
language : en
Publisher: Wiley-Interscience
Release Date : 1991
Management Of Technological Change written by Yassin Sankar and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Technological innovations categories.
A systems approach to managing technological change, this book shows how to achieve management excellence by incorporating humanistic needs into the technological job design framework.
Design
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Author : Bernhard E. Bürdek
language : de
Publisher: Birkhäuser
Release Date : 2015-08-31
Design written by Bernhard E. Bürdek and has been published by Birkhäuser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-31 with Architecture categories.
For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Machine Learning
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Author : R.S. Michalski
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Machine Learning written by R.S. Michalski and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Computers categories.
The ability to learn is one of the most fundamental attributes of intelligent behavior. Consequently, progress in the theory and computer modeling of learn ing processes is of great significance to fields concerned with understanding in telligence. Such fields include cognitive science, artificial intelligence, infor mation science, pattern recognition, psychology, education, epistemology, philosophy, and related disciplines. The recent observance of the silver anniversary of artificial intelligence has been heralded by a surge of interest in machine learning-both in building models of human learning and in understanding how machines might be endowed with the ability to learn. This renewed interest has spawned many new research projects and resulted in an increase in related scientific activities. In the summer of 1980, the First Machine Learning Workshop was held at Carnegie-Mellon University in Pittsburgh. In the same year, three consecutive issues of the Inter national Journal of Policy Analysis and Information Systems were specially devoted to machine learning (No. 2, 3 and 4, 1980). In the spring of 1981, a special issue of the SIGART Newsletter No. 76 reviewed current research projects in the field. . This book contains tutorial overviews and research papers representative of contemporary trends in the area of machine learning as viewed from an artificial intelligence perspective. As the first available text on this subject, it is intended to fulfill several needs.