A Country In Images
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Measuring Country Image
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Author : Alexander Buhmann
language : en
Publisher: Springer
Release Date : 2016-08-29
Measuring Country Image written by Alexander Buhmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Language Arts & Disciplines categories.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity
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Author : Diana Ingenhoff
language : en
Publisher: Routledge
Release Date : 2018-11-09
Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity written by Diana Ingenhoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Language Arts & Disciplines categories.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Alaska
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Author : Galen A. Rowell
language : en
Publisher: Promontory
Release Date : 1992
Alaska written by Galen A. Rowell and has been published by Promontory this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with History categories.
Selections from McPhee's description of life in modern Alaska are accompanied by color photographs of the region, its animals, and its beautiful scenery
Our World In Pictures
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Author : Andrea Mills
language : en
Publisher: Penguin Books Limited
Release Date : 2020
Our World In Pictures written by Andrea Mills and has been published by Penguin Books Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Juvenile Nonfiction categories.
"Every country profile is packed with photos, and each nation has a full-color map detailing its main cities, landscape features, and borders, and exactly where in the world it is. At-a-glance panels provide a quick reference to all the stats, and the easy-to-read text is full of fascinating, fun facts." -- provided by publisher.
Product Country Images Impact And Role In International Marketing
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Author : Nicols Papadopoulos
language : en
Publisher:
Release Date : 1993
Product Country Images Impact And Role In International Marketing written by Nicols Papadopoulos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Town Country The Queen
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Author : Victoria Murphy
language : en
Publisher: Hearst Home & Hearst Home Kids
Release Date : 2021-04-06
Town Country The Queen written by Victoria Murphy and has been published by Hearst Home & Hearst Home Kids this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-06 with Biography & Autobiography categories.
“Queen Elizabeth II once said, ‘I have to be seen to be believed.’ Well, here is Her Majesty in all her glory—and in delightful personal detail too. Victoria Murphy has created an invaluable photographic tribute to Britain’s longest serving monarch and to her memorable reign.” —Robert Lacey, historian and biographer After her succession to the throne in 1952, Queen Elizabeth II became respected, celebrated, and beloved around the world. This stunning collection of powerful images illustrates her storied seven-decade reign in all its glory. More than 300 extraordinary photographs, along with insightful commentary by the royal journalist Victoria Murphy, showcase the significant, historic, and intimate moments throughout the Queen’s life, first as a young princess and then as the longest-reigning British monarch. The book covers her war years in service; her marriage to Prince Philip; her coronation—the first to be televised; her extensive official travels around the world; the glittering diplomatic occasions and encounters with world leaders, dignitaries, and celebrities; the pomp and pageantry of ceremonial events; her role as a fashion icon; her relationships with her parents, King George VI and the Queen Mother, and her sister, Princess Margaret; the birth of her son and heir to the throne Prince Charles; family life with her four children, as well as her beloved dogs and horses; and the growing role of her grandson Prince William and his wife, the Duchess of Cambridge, as they supported the Queen in her public duties. Shown here too are the Crown Jewels as well as the Queen’s personal jewelry collection; a look at the royal palaces and residences; and portraits from the stunning royal weddings that have so enchanted the world. On September 8, 2022, the Queen died peacefully at her home in Balmoral, Scotland. She is survived by her four children, eight grandchildren, and twelve great-grandchildren. Upon her death, Prince Charles ascended to the throne as head of state, starting a new era for the British monarchy. Throughout her rule, with a combination of star power and a profound sense of duty, Queen Elizabeth II steered the British monarchy into the modern era with supreme style and grace. She is truly a queen for all ages and this is the ultimate commemorative book for all royal watchers that captures the triumph and significance of her magnificent reign.
Countries Of The World
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Author : DK
language : en
Publisher: Penguin
Release Date : 2020-11-24
Countries Of The World written by DK and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Juvenile Nonfiction categories.
Discover the countries of the world - explore their geography, wildlife, traditions, and arts in this picture-packed children's book. Every country profile is packed with photos, and each nation has a full-color map detailing its main cities, landscape features, and borders, and exactly where in the world it is. At-a-glance panels provide a quick reference to all the stats, and the easy-to-read text is full of fascinating, fun facts. Countries, Cultures, People & Places shows the many unique things that make one country different from another but might also reveal surprising similarities. Did you know that Cuba's national sport is baseball, one of the most popular sports in the USA? And that kids in both Japan and Chile have earthquake drills on their school schedule? Find out about anything from the spookily vibrant Day of the Dead parade in Mexico and the beautiful springtime cherry blossom displays of Japan, to blueberry-picking in Sweden and India's space program. So pack your bags, decide your destination, and begin your journey!
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Country Images
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Author : Marlen Lang
language : en
Publisher:
Release Date : 2017-02-28
Country Images written by Marlen Lang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with categories.