Measuring Country Image

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Measuring Country Image

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Author : Alexander Buhmann
language : en
Publisher: Springer
Release Date : 2016-08-29

Measuring Country Image written by Alexander Buhmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Language Arts & Disciplines categories.

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Product Country Images

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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01

Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity

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Author : Diana Ingenhoff
language : en
Publisher: Routledge
Release Date : 2018-11-09

Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity written by Diana Ingenhoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Language Arts & Disciplines categories.

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Research On Islamic Business Concepts

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Author : Veland Ramadani
language : en
Publisher: Springer Nature
Release Date : 2023-01-01

Research On Islamic Business Concepts written by Veland Ramadani and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

Country Of Origin Effect

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Author : Guido Mihm
language : en
Publisher: diplom.de
Release Date : 2007-12-04

Country Of Origin Effect written by Guido Mihm and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-04 with Business & Economics categories.

Inhaltsangabe:Abstract: Consumers have significantly different country images or general perceptions about products made in different countries. Consumers use country image in product evaluation because they often are unable to detect the true quality of a country's products before purchase. Extensive research on the impact of country of origin on buyers evaluations of products has been reported in international marketing literature. This study concerns the German beer industry: threatened by imported 'impure' beer, facing a declining and very competitive domestic market many small and medium sized enterprises are beginning to take exporting as an option into consideration. The question is how German beer is perceived in the UK and whether the country image should be utilised in the promotion of new product offerings. The first part of this dissertation provides an overview of the country of origin (COO) literature by compiling and discussing findings regarding the way it operates, the factors influencing value and magnitude, and limitations of previous studies. The market attractiveness of the UK beer market was assessed and compared to the situation of the German market. The primary research of the second part consists mainly of a consumer based attitudinal survey. The sample was restricted to 18-36 years old premium beer drinkers. For this sample COO has only a minor direct influence on the purchase decision. COO should, nevertheless, be communicated because it is likely to have an influence on the quality perception of beer and foreign origin is a prerequisite for being seen as a premium beer. German beer is perceived as being superior in terms of quality and taste. That is one factor contributing to the attractiveness of the UK market. The market is also attractive in terms of size and future growth. The marketing mix should be consistent with a differentiation strategy of a premium beer. A country image dimension might be part of a unique brand image. Inhaltsverzeichnis:Table of Contents: Introduction and Objectives1 1.1Introduction1 1.2The need for information2 1.3Research objectives and information needs3 1.4Organisation of this report3 Literature Review5 2.1Introduction5 2.2The Effect of Country-of-Origin6 2.2.1Country-of-Origin as an Extrinsic Information Cue6 2.2.2Halo and Summary Construct8 2.2.3Country image as a multidimensional construct9 2.3Factors Impinging on Value/Direction and Magnitude of COO [...]

Proceedings Of Iac Mem 2015 In Vienna

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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2015-11-09

Proceedings Of Iac Mem 2015 In Vienna written by group of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Business & Economics categories.

Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015

Research Handbook Of Marketing In Emerging Economies

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Author : Marin A. Marinov
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-04-28

Research Handbook Of Marketing In Emerging Economies written by Marin A. Marinov and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-28 with Business & Economics categories.

Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.

Creating Images And The Psychology Of Marketing Communication

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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2006-08-15

Creating Images And The Psychology Of Marketing Communication written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Partial Least Squares Path Modeling

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Author : Hengky Latan
language : en
Publisher: Springer Nature
Release Date : 2023-11-14

Partial Least Squares Path Modeling written by Hengky Latan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Mathematics categories.

Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the PLS-PM method; the second part discusses the methodological issues that have been the focus of recent developments, and the last part deals with real-world applications of the PLS-PM method in various disciplines. This new edition broadens the scope of the first edition and consists of entirely new original contributions, again written by expert authors in the field, on a wide range of topics, including: how to perform quantile composite path modeling with R; the rationale and justification for using PLS-PM in top-tier journals; psychometric properties of three weighting schemes and why PLS-PM is a better fit to mode B; a comprehensive review of PLS software; how to perform out-of-sample predictions with ordinal consistent partial least squares; multicollinearity issues in PLS-PM using ridge regression; theorizing and testing specific indirect effects in PLS and considering their effect size; how to run hierarchical models and available approaches; and how to apply necessary condition analysis (NCA) in PLS-PM. This book will appeal to researchers interested in the latest advances in PLS-PM as well as masters and Ph.D. students in a variety of disciplines who use PLS-PM methods. With clear guidelines on selecting and using PLS-PM, especially those related to composite models, readers will be brought up to date on recent debates in the field.

The Sustainable Global Marketplace

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Author : Mary Conway Dato-on
language : en
Publisher: Springer
Release Date : 2014-10-27

The Sustainable Global Marketplace written by Mary Conway Dato-on and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-27 with Business & Economics categories.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.