A Discussion Of Market Entry Strategies In Emerging Markets
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A Discussion Of Market Entry Strategies In Emerging Markets
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Author : Johann Kristoph Kaup
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-22
A Discussion Of Market Entry Strategies In Emerging Markets written by Johann Kristoph Kaup and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: This term paper shall give an overview of different options to enter an emerging market and indicate a company about identifying the most promising market entry strategy. Which factors determine the market entry strategy for an emerging market? To answer these questions company and market specific factors in terms of emerging markets will be considered. E.g. company size, market potential or social and cultural differences might eliminate strategies already before. But are the chances opening up by entering an emerging market predominant and worth the risk? Following the introduction, the second chapter provides definitions of emerging markets and developing countries. Furthermore it illustrates the characteristics of emerging markets on the basis of the BRIC countries. In Chapter three factors affecting the decision for a market entry strategy are displayed. Moreover this chapter includes chances and risks of entering emerging markets. Chapter four explains different market entry strategies which are then critically analysed with regard to the previous findings in chapter five. On this basis chapter six provides the conclusion including answers to the afore-mentioned questions.
A Discussion Of Market Entry Strategies In Emerging Markets
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Author : Anonym
language : en
Publisher:
Release Date : 2019-06-21
A Discussion Of Market Entry Strategies In Emerging Markets written by Anonym and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-21 with categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: The Seminar Paper at hand aims at contributing to the controversial issue of pursuing an appropriate market entry strategy for companies in emerging markets. In order to do so, it sets off with a definition of the term "Market Entry", followed by outlining the basic motives that push companies to enter foreign markets. Thereafter, in Chapter 3 as the main part of the Paper, the four key elements of a comprehensive market entry strategy are pointed out at first, to be then described and analyzed more detailed in the following sub-chapters. Chapter 4 puts emphasis on the topic of emerging markets as it is the chosen target market to be analyzed in the context of this Paper. After giving a definition of the term itself the basic characteristics and specifics of emerging markets are illustrated. The last chapter finally sums up all findings of the Seminar Paper and provides approaches on how to choose the right entry strategy whilst paying special attention to the appropriate market entry mode. To top off the Paper an outlook on detailed analysis that should be in the focus of further investigations is given.
A Discussion Of Market Entry Strategies For Emerging Markets
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Author : Timo Majchrzak
language : en
Publisher: Grin Publishing
Release Date : 2016-12-06
A Discussion Of Market Entry Strategies For Emerging Markets written by Timo Majchrzak and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-06 with categories.
Scientific Essay from the year 2014 in the subject Business economics - Miscellaneous, language: English, abstract: In the following common entry stragies will be presendted and their and advantages and disadvantages discussed. Also specific challenges, enterprises have to tackle when they are entering emerging markets, will be pointed out. The world is transforming constantly with regard to political and economic development. Especially globalization is pushed forwards. Many 'third world' economies were facing large growing processes within the last few years and have entered the stage of so called emerging markets. It has to be expected that the main growth within the next decades will take place in emerging markets. The adoption of new production techniques and technologies, but also liberalization processes and cultural changes makes them attractive locations for further production and investments. In contrast to developing countries risks of market entry become more and more manageable. Thus, emerging markets offer great opportunities, for example to reduce sosts, launch innovative products or establish new industries. Furthermore, the demand for western products and goods will grow in these countries in the near future. Therefore, more attention has to be paid to emerging markets. One important issue is the question of an appropriate and suitable entering technique. This question has been frequently discussed since emerging markets startet their rapid process of growth. The selection of the entry strategy can be the critical factor of success. Therefore entry strategies should be chosen very carefully.
Constraints And Opportunities Of Market Entry Strategies For Multinational Enterprises In Emerging Markets
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Author : Svenja Martina Gnosa
language : en
Publisher: GRIN Verlag
Release Date : 2016-09-05
Constraints And Opportunities Of Market Entry Strategies For Multinational Enterprises In Emerging Markets written by Svenja Martina Gnosa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Business & Economics categories.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 0,9, University of St Andrews (Management), course: Global Business Strategy, language: English, abstract: During the last few decades, globalization has created an increasingly competitive landscape and with established markets becoming saturated, multinational enterprises (MNEs) have turned towards emerging markets in order to capitalise on new opportunities for economic growth (London and Hart 2004). Especially through the recent global crisis, the key role of developing and emerging countries, as they have sought to sustain global economic growth, has become the focal point of worldwide interest (Rao 2010). According to McKinsey (2010), “an ongoing shift in global economic activity from developed to developing economies, accompanied by growth in the number of consumers in emerging markets, are the global developments that executives around the world view as the most important for business and the most positive for their own companies profits over the next five years.” The results of recent surveys, such as those by the International Monetary Fund, predict that developing and emerging markets will grow by 6.3% in 2011 In turn this has evoked a significant sense of urgency among several MNE executives (Rao 2010). Furthermore, a survey by McKinsey (2011) found that in the coming decade more then 45% of global GDP growth will be contributed by China, India, Russia, Indonesia, Turkey and Mexico. Likewise, in about 15 years time about 57% of the one billion households with an income > 20.000$ per annum will be in developing countries. As Cavusgil et al (2002, p. 166) pointed out, “...once thought of as backward and low tech, these regions are now rapidly transforming their economies.” By adopting new production techniques and technologies, markets such as China, India and South Korea have become vital places for production. Many companies from traditional developed nations have capitalised on this trend, shifting their production and research and development (R&D) facilities, and strengthening their distribution and service networks in emerging markets. In so doing, foreign market activities have reached a new stage of development: beyond the BRIC-countries second-tier emerging markets are becoming an economic driving force, which means that companies must adapt their product and service strategies in an effort to develop sustainable success by not only reaching premium customers but also “Micro-Potentials”, the huge mass of customers with small budgets (KPMG 2011; Pacek and Thorniley 2007). [...]
International Market Entry Strategies Of Multinational Enterprises Mnes In Emerging Markets
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Author : Nikolina Saric
language : en
Publisher: GRIN Verlag
Release Date : 2014-10-10
International Market Entry Strategies Of Multinational Enterprises Mnes In Emerging Markets written by Nikolina Saric and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Vienna, language: English, abstract: Multinational enterprises (MNEs) are becoming increasingly present on the global market. Since their products and services are offered globally, their multinational strategies must be adapted to different cultures, environments of target countries and their internal strengths. Since the market in the 21st century is oversaturated, it is no wonder that more and more MNEs are targeting emerging markets for multiple business opportunities. Since markets are very dynamic, entry strategies chosen by MNEs must be up to date with market changes. Although MNEs are present in the global market and well acquainted with its dynamics, entry into certain countries is not always an easy task. The main concern of this thesis is to evaluate international entry strategies of companies operating in fast moving consumer goods (FMCG) industries in China and India. Additionally, the thesis aims in exploring and evaluating the consistency of the market entry strategies performed by one specific company (P&G) and two different theoretical frameworks, namely: - Resource-Based Theory by Grant (1991) and - Eclectic paradigm (OLI) by Dunning (2000). For the purposes of this thesis I concentrate on one of the largest and best-known MNEs delivering widely known consumer goods, namely, Procter and Gamble (P&G). My interest lies in exploring whether P&G ́s market entries in two target markets can be compared to above mentioned theories. If not, the goal is to understand inconsistencies and factors which influence them. Emerging markets have a very unique nature which could be a challenge even for the most successful MNEs like P&G. Therefore, understanding these could be a very complex but unavoidable process in order to achieve long term winning strategy.
Strategies In Emerging Markets
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Author : Michael W. Hansen
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2010
Strategies In Emerging Markets written by Michael W. Hansen and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Cases categories.
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
Strategies Of Multinational Corporations In The Emerging Markets China And India
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Author : Andreas van de Kuil
language : en
Publisher: diplom.de
Release Date : 2008-10-29
Strategies Of Multinational Corporations In The Emerging Markets China And India written by Andreas van de Kuil and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-29 with Business & Economics categories.
Inhaltsangabe:Abstract: In recent years, China and India have become two of the most important markets in terms of sales, low-cost manufacturing and R&D operations. The future progress will increase the competitive advantage for both countries and attract MNC s from all over the world to invest. Nevertheless, success is not guaranteed, even with the large business opportunities that China and India provide. A MNC has to be aware of various challenges that both countries pose, such as government interventions, underdeveloped infrastructures or copyright violations. Hence, MNC s need efficient strategies in order to compete and improve their position in these markets. Particularly the implementation of an efficient innovation and knowledge strategy has become a crucial aspect. Effectiveness in local product adjustments, globalizing R&D, tailoring talent management, mastering the complexity of global value chains, and managing risks are success factors that have to be considered. This, however, is not an easy task. Multiple failures of MNC s in China and India demonstrate that it is important to adapt a company s strategy to the local customer needs and to obtain a competitive advantage in the field of innovation. The purpose of this master thesis is to discuss all these aspects and present crucial factors for the implementation of an efficient strategy for the two markets China and India, with a focus on innovation and knowledge. Obviously, there are limits to the scope of this dissertation. Some aspects as for example the cultural background of both countries, governmental restrictions, the role of outsourcing or the availability of financial resources have either not been considered or are only discussed briefly. Moreover, this dissertation will only provide a general overview as the business environment of MNC s in each market will differ. Introduction: In the last 10 to 20 years the term emerging market has become very important in the international business context because countries such as China or India grew heavily and created new, enormous market segments. Companies from all over the world are seeking to do business in economically developing countries because of their great potential. Gross domestic product (GDP) per capita figures exceeding 10 per cent a year, a business environment of over five billion people (approximately 80 per cent of the global population), a growing domestic customer group of wealthy people, excellently educated [...]
Market Entry Strategies For Emerging Economies
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Author : Alena Kretzberg
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2008
Market Entry Strategies For Emerging Economies written by Alena Kretzberg and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with China categories.
Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.
International Business
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Author : K. Praveen Parboteeah
language : en
Publisher: Routledge
Release Date : 2017-07-06
International Business written by K. Praveen Parboteeah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Business & Economics categories.
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy. With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.
Handbook Of Business Practices And Growth In Emerging Markets
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Author : Satyendra Singh
language : en
Publisher: World Scientific
Release Date : 2010
Handbook Of Business Practices And Growth In Emerging Markets written by Satyendra Singh and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical. Sample Chapter(s). Foreword (28 KB). Chapter 1: Introduction (69 KB). Contents: Introduction (S Singh); China: New Product Development in Emerging Markets (N Grigoriou); Competing with Multinationals: Entry and Evolution of Latecomer Firms in China''s Handset Industry (W Xie & S White); Current Business Practices of Top Fortune Global Emerging Multinationals (C-H Liu & K-K Wei); Between Information System Integration and Performance, What are the Missing Links? (R P Lee & Q-M Chen); Legal Cases and Auditing in China (G Chong); Commonwealth of Independent States: CSR in the Emerging Market of Russia: Finding the Nexus Between Business Accountability, Legitimacy, Growth and Societal Reconciliation (O Kuznetsova); The Russian System of Corporate Governance: Promises and Realities (O Kuznetsova); Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina D O O (M Martinovic & J Branch); Baltic Tiger or Wounded Lion OCo Retail Trade and Shopping Behavior in Estonia, Latvia, and Lithuania (B McKenzie); Latin America: Data Mining as a Decision Tool for Materials Procurement in a Multinational Company Headquartered in Brazil (D C C Barbosa et al.); The Importance of Natural Resources-Based Industry Clusters in Latin America: The Case of Chile (C Felzensztein); Inserting Small Holders into Sustainable Value Chains (M F Neves & L T e Castro); Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View (C Gauzente & R Dumoulin); Africa: Public Procurement Reform in Emerging Economies: A Case Study of Kenya (P M Lewa & S K Lewa); Rural Tourism in South Africa: The Case of Damdoryn and Bufflespoort (K P Quan-Baffour); An Institutional Network Approach of Partnership Mode of Interest-Free Microfinance and Islamic Banking: A Case Study (M N Alam & M M Hussain); Challenges of Internet Adoption of Banks in Ghana (N O Madichie et al.); Middle East: Does the Religious Nature of Organizations Affect Performance Measurement? A Case of GCC Banks (E K A Mohamed & M M Hussain); Challenges and Opportunities for International Marketers in Kuwait (C P Rao); Glimpses at Society and Management in Iran (H Yeganeh); Internet Consumer Behavior in Cyprus (A Thrassou et al.); Asia: Corporate Social Performance of Indonesian State-Owned and Private Companies (H Fauzi et al.); Does Individual Stock Futures Affect Stock Market: Volatility in India? (N Tripathy et al.); Philippines in the 21st Century: Business Opportunities and Strategic Marketing Implications (E P Garrovillas); Papua New Guinea OCo An Emerging Economy in the South Pacific: Challenges and Prospects (R Rena); Conclusion (S Singh). Readership: Students of business administration courses which focus on organizational culture, managers and management consultants dealing with issues related to emerging markets."