International Market Entry Strategies Of Multinational Enterprises Mnes In Emerging Markets
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International Market Entry Strategies Of Multinational Enterprises Mnes In Emerging Markets
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Author : Nikolina Saric
language : en
Publisher: GRIN Verlag
Release Date : 2014-10-10
International Market Entry Strategies Of Multinational Enterprises Mnes In Emerging Markets written by Nikolina Saric and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Vienna, language: English, abstract: Multinational enterprises (MNEs) are becoming increasingly present on the global market. Since their products and services are offered globally, their multinational strategies must be adapted to different cultures, environments of target countries and their internal strengths. Since the market in the 21st century is oversaturated, it is no wonder that more and more MNEs are targeting emerging markets for multiple business opportunities. Since markets are very dynamic, entry strategies chosen by MNEs must be up to date with market changes. Although MNEs are present in the global market and well acquainted with its dynamics, entry into certain countries is not always an easy task. The main concern of this thesis is to evaluate international entry strategies of companies operating in fast moving consumer goods (FMCG) industries in China and India. Additionally, the thesis aims in exploring and evaluating the consistency of the market entry strategies performed by one specific company (P&G) and two different theoretical frameworks, namely: - Resource-Based Theory by Grant (1991) and - Eclectic paradigm (OLI) by Dunning (2000). For the purposes of this thesis I concentrate on one of the largest and best-known MNEs delivering widely known consumer goods, namely, Procter and Gamble (P&G). My interest lies in exploring whether P&G ́s market entries in two target markets can be compared to above mentioned theories. If not, the goal is to understand inconsistencies and factors which influence them. Emerging markets have a very unique nature which could be a challenge even for the most successful MNEs like P&G. Therefore, understanding these could be a very complex but unavoidable process in order to achieve long term winning strategy.
Constraints And Opportunities Of Market Entry Strategies For Multinational Enterprises In Emerging Markets
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Author : Svenja Martina Gnosa
language : en
Publisher: GRIN Verlag
Release Date : 2016-09-05
Constraints And Opportunities Of Market Entry Strategies For Multinational Enterprises In Emerging Markets written by Svenja Martina Gnosa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Business & Economics categories.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 0,9, University of St Andrews (Management), course: Global Business Strategy, language: English, abstract: During the last few decades, globalization has created an increasingly competitive landscape and with established markets becoming saturated, multinational enterprises (MNEs) have turned towards emerging markets in order to capitalise on new opportunities for economic growth (London and Hart 2004). Especially through the recent global crisis, the key role of developing and emerging countries, as they have sought to sustain global economic growth, has become the focal point of worldwide interest (Rao 2010). According to McKinsey (2010), “an ongoing shift in global economic activity from developed to developing economies, accompanied by growth in the number of consumers in emerging markets, are the global developments that executives around the world view as the most important for business and the most positive for their own companies profits over the next five years.” The results of recent surveys, such as those by the International Monetary Fund, predict that developing and emerging markets will grow by 6.3% in 2011 In turn this has evoked a significant sense of urgency among several MNE executives (Rao 2010). Furthermore, a survey by McKinsey (2011) found that in the coming decade more then 45% of global GDP growth will be contributed by China, India, Russia, Indonesia, Turkey and Mexico. Likewise, in about 15 years time about 57% of the one billion households with an income > 20.000$ per annum will be in developing countries. As Cavusgil et al (2002, p. 166) pointed out, “...once thought of as backward and low tech, these regions are now rapidly transforming their economies.” By adopting new production techniques and technologies, markets such as China, India and South Korea have become vital places for production. Many companies from traditional developed nations have capitalised on this trend, shifting their production and research and development (R&D) facilities, and strengthening their distribution and service networks in emerging markets. In so doing, foreign market activities have reached a new stage of development: beyond the BRIC-countries second-tier emerging markets are becoming an economic driving force, which means that companies must adapt their product and service strategies in an effort to develop sustainable success by not only reaching premium customers but also “Micro-Potentials”, the huge mass of customers with small budgets (KPMG 2011; Pacek and Thorniley 2007). [...]
Operating In Emerging Markets
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Author : Luciano Ciravegna
language : en
Publisher: FT Press
Release Date : 2013-08-29
Operating In Emerging Markets written by Luciano Ciravegna and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
Multinational Enterprises In Emerging Markets
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Author : Yadong Luo
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2002
Multinational Enterprises In Emerging Markets written by Yadong Luo and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Competition, International categories.
"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."
Multinational Enterprises And Emerging Economies
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Author : Klaus E.Meyer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-03-28
Multinational Enterprises And Emerging Economies written by Klaus E.Meyer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-28 with Business & Economics categories.
Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward investment strategies contribute to building internationally competitive MNEs.
Strategies Of Multinational Corporations In The Emerging Markets China And India
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Author : Andreas Van De Kuil
language : en
Publisher: GRIN Verlag
Release Date : 2008-11
Strategies Of Multinational Corporations In The Emerging Markets China And India written by Andreas Van De Kuil and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11 with categories.
Master's Thesis from the year 2008 in the subject Business economics - Economic Policy, grade: 1,3, European School of Business Reutlingen, 100 entries in the bibliography, language: English, abstract: In recent years, China and India have become two of the most important markets in terms of sales, low-cost manufacturing and R&D operations. The future progress will increase the competitive advantage for both countries and attract MNC's from all over the world to invest. Nevertheless, success is not guaranteed, even with the large business opportunities that China and India provide. A MNC has to be aware of various challenges that both countries pose, such as government interventions, underdeveloped infrastructures or copyright violations. Hence, MNC's need efficient strategies in order to compete and improve their position in these markets. Particularly the implementation of an efficient innovation and knowledge strategy has become a crucial aspect. Effectiveness in local product adjustments, globalizing R&D, tailoring talent management, mastering the complexity of global value chains, and managing risks are success factors that have to be considered. This, however, is not an easy task. Multiple failures of MNC's in China and India demonstrate that it is important to adapt a company's strategy to the local customer needs and to obtain a competitive advantage in the field of innovation. The purpose of this master thesis is to discuss all these aspects and present crucial factors for the implementation of an efficient strategy for the two markets China and India, with a focus on innovation and knowledge. Obviously, there are limits to the scope of this dissertation. Some aspects as for example the cultural background of both countries, governmental restrictions, the role of outsourcing or the availability of financial resources have either not been considered or are only discussed briefly. Moreover, this dissertation will only provide a general overview as the
Turkish Multinationals
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Author : Yuksel Ayden
language : en
Publisher: Springer
Release Date : 2017-08-07
Turkish Multinationals written by Yuksel Ayden and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Business & Economics categories.
This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.
International Business
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Author : K. Praveen Parboteeah
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-06
International Business written by K. Praveen Parboteeah and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Business & Economics categories.
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy. With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.
International Business Strategy In Complex Markets
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Author : Hans Jansson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-06-26
International Business Strategy In Complex Markets written by Hans Jansson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
Emerging Economies And Multinational Enterprises
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-06-25
Emerging Economies And Multinational Enterprises written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-25 with Business & Economics categories.
Volume 28 of the Advances in International Management focuses on the opportunities and challenges for multinational enterprises that consider emerging economies and their destinations. It provides a forum for thought-provoking idea and empirical research, and is ideal for researchers and doctoral students whose work touches emerging markets.