A Fresh Wave Of Marketing
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A Fresh Wave Of Marketing
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Author : Casey Gromer
language : en
Publisher:
Release Date : 2018-10-28
A Fresh Wave Of Marketing written by Casey Gromer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-28 with categories.
You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the status quo. -But even though the visionary in you can solve all the world's problems on a cocktail napkin over coffee, when it comes to getting your business over that next big hump: --You are burning out trying to move the needle on your profit--You feel out of control and, instead of controlling your business, your business is controlling you--You have lost your brand message in translation--You change directions so quickly that your team can't keep up--You have a fear of letting go--You are still so deep in the day-to-day of your business that you never have time for family or things you enjoy-A Fresh Wave of Marketing takes a different approach. Discover the marketing strategies, systems, and processes you need to step out of the daily marketing burnout and into your role as visionary leader of your business.
New Wave Marketing
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Author : Hermawan Kartajaya
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2013-01-22
New Wave Marketing written by Hermawan Kartajaya and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-22 with Business & Economics categories.
Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dalam bisnis ataupun marketing khususnya. Lanskap bisnis memang sudah dan sedang berubah dengan cepatnya sehingga memerlukan berbagai pendekatan baru untuk menyikapinya.Konsep-konsep marketing yang ada dalam buku-buku teks saat ini menjadi kurang relevan lagi di tengah gelombang perubahan yang utamanya dipicu oleh perkembangan teknologi internet dengan Web 2.0-nya serta perkembangan mobile technology.Pendekatan marketing yang bersifat vertikal, top-down, dan one-to-many akan digantikan oleh pendekatan yang bersifat horisontal, bottom-up, dan peer-to-peer serta many-to-many. Legacy Marketing akan digantikan oleh New Wave Marketing. Dengan pendekatan ini, pemasar bisa melakukan aktivitas low-budget high-impact marketing.The New Wave Marketing berintikan 12 Cs:1. Communitization2. Confirming3. Clarifying4. Coding5. Co-Creation6. Currency7. Communal Activation8. Conversation9. Commercialization10. Character11. Caring12. Collaboration
Connect Surfing New Wave Marketing
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Author : Hermawan Kartajaya
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2013-05-07
Connect Surfing New Wave Marketing written by Hermawan Kartajaya and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
"Sebagai sekuel dari buku New Wave Marketing, di dalam buku Connect! ini kami menjabarkan secara komprehensif mengenai "why", "what", dan "how" untuk menjalankan pemasaran New Wave. Dalam buku ini, kami tidak hanya berbicara tentang Connect! secara online, tapi juga offline. Karena penting untuk diklarifikasi bahwa New Wave Marketing, sebuah orde baru di dunia marketing, bukan Internet Marketing, Digital Marketing atau Online Marketing, meskipun Internet yang makin perkasa ini memaksa sebuah Company untuk terus Connect! Online memang bisa menimbulkan excitement dan engagement, tapi offline bisa lebih jauh ke intimacy dan enthusiasm! Dan, kalau keduanya digabung akan menjadi suatu Connection yang bersifat Physical, Intellectual, Emotional, dan Spiritual! Untuk sukses dalam melakukan Connection secara holistik seperti ini, pemasar perlu sadar akan tiga angkatan Connect! Yang pertama adalah mobile connect. Pertanyaan testingnya adalah ""Are you well-connected?"" baik online maupun offline. Tingkat dua adalah Experiential Connect. Pertanyaan yang relevan adalah ""How deep is your Connection?"" Bukan cuma hanya ""Are you well-Connected!" Dan, tingkat paling tinggi dalam Connect adalah Social Connect! Pertanyaan yang tepat sekarang adalah "How strong is the Connectivity?" Well-Connected is the Mobile Connect! Deep-Connection is the Experiential Connect! Strong-Connectivity is the Social Connect! Pemasar yang menunggangi ketiga hal tersebut untuk praktik 12Cs layak disebut sebagai The Connect-Ready New Wave Marketer! Pemasar yang siap menjalankan 12Cs dari New Wave Marketing! Karena itu, judul buku sekuel ini adalah Connect!: Surfing New Wave Marketing. Untuk melakukan surfing di laut pun Anda mesti siap dengan segala macam perlengkapan. Maka dari itu, siapkan diri. Connect! untuk mengurangi New Wave Marketing."
Wave 3
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Author : Richard Poe
language : en
Publisher:
Release Date : 2012-11-01
Wave 3 written by Richard Poe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-01 with Direct marketing categories.
Catch the Wave In today's Wave-3 network marketing organization, distributors rely on a twenty-first century network of systems, procedures, media, and technology that simplifies, standardizes, and even automates the most difficult aspects of the business. Richard Poe explains what you will need to know about network marketing and how you can get started right away on this exciting path toward financial independence.
Wave 4
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Author : Richard Poe
language : en
Publisher:
Release Date : 2012-11
Wave 4 written by Richard Poe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Multilevel marketing categories.
Ride the Wave into the 21st Century! In the ground-breaking "Wave 3, Richard Poe revealed how the new world of computers has liberated network marketing from its humble beginnings to offer an unprecedented professional opportunity for financial freedom. Now, in "Wave 4, Poe shows how the marriage between the Internet and people-to-people sales will accelerate the growth of network marketing. Poe predicts that this new technology-driven wave will sweep up in its wake millions of people who have never before considered network marketing. In addition, he explains how the Internet, coupled with the touch of good old-fashioned personal attention, will revolutionize direct selling, as the demand for new products and services explodes beyond borders. We live in exciting times. Millions of people around the world are dreaming of starting up their own businesses. "Wave 4 shows them how network marketing can help them achieve exciting financial goals in the 21st century! "A splendid read, not only for network marketers, but for anyone wishing to thrive in the home-based economy of the 21st century. Richard Poe cuts through the hype, with insight and objectivity, presenting an unusually clear-headed view of this exciting new business frontier."--Dr. Stephen R. Covey, author of "The 7 Habits of Highly Effective People ""Wave 4 is a tidal wave, carrying new millennium surfers into rich ports of call."--Dr. Denis Waitley, author of "The Psychology of Winning for the 21st Century "From the Trade Paperback edition.
Radio S New Wave
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Author : Jason Loviglio
language : en
Publisher: Routledge
Release Date : 2013-06-19
Radio S New Wave written by Jason Loviglio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Performing Arts categories.
Radio’s New Wave explores the evolution of audio media and sound scholarship in the digital age. Extending and updating the focus of their widely acclaimed 2001 book The Radio Reader, Hilmes and Loviglio gather together innovative work by both established and rising scholars to explore the ways that radio has transformed in the digital environment. Contributors explore what sound looks like on screens, how digital listening moves us, new forms of sonic expression, radio’s convergence with mobile media, and the creative activities of old and new audiences. Even radio’s history has been altered by research made possible by digital and global convergence. Together, these twelve concise chapters chart the dissolution of radio’s boundaries and its expansion to include a wide-ranging universe of sound, visuals, tactile interfaces, and cultural roles, as radio rides the digital wave into its second century.
Wave Three
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Author : Richard Poe
language : en
Publisher: Prima Lifestyles
Release Date : 1995
Wave Three written by Richard Poe and has been published by Prima Lifestyles this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Introduces the concept of multilevel or network marketing, describes its advantages for entrepreneurs, and tells how to evaluate a multilevel marketing company.
New Wave New Hollywood
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Author : Nathan Abrams
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-09-23
New Wave New Hollywood written by Nathan Abrams and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-23 with Performing Arts categories.
As a period of film history, The American New Wave (ordinarily understood as beginning in 1967 and ending in 1980) remains a preoccupation for scholars and audiences alike. In traditional accounts, it is considered to be bookended by two periods of conservatism, and viewed as a (brief) period of explosive creativity within the Hollywood system. From Bonnie and Clyde to Heaven's Gate, it produced films that continue to be watched, discussed, analysed and poured over. It has, however, also become rigidly defined as a cinema of director-auteurs who made a number of aesthetically and politically significant films. This has led to marginalization and exclusion of many important artists and filmmakers, as well as a temporal rigidity about what and who is considered part of the 'New Wave proper'. This collection seeks to reinvigorate debate around this area of film history. It also looks in part to demonstrate the legacy of aesthetic experimentation and political radicalism after 1980 as part of the 'legacy' of the New Wave. Thanks to important new work that questions received scholarly wisdom, reveals previously marginalised filmmakers (and the films they made), considers new genres, personnel, and films under the banner of 'New Wave, New Hollywood', and reevaluates the traditional approaches and perspectives on the films that have enjoyed most critical attention, New Wave, New Hollywood: Reassessment, Recovery, Legacy looks to begin a new discussion about Hollywood cinema after 1967.
A History Of The French New Wave Cinema
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Author : Richard Neupert
language : en
Publisher: Univ of Wisconsin Press
Release Date : 2007-04-20
A History Of The French New Wave Cinema written by Richard Neupert and has been published by Univ of Wisconsin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-20 with Performing Arts categories.
The French New Wave cinema is arguably the most fascinating of all film movements, famous for its exuberance, daring, and avant-garde techniques. A History of the French New Wave Cinema offers a fresh look at the social, economic, and aesthetic mechanisms that shaped French film in the 1950s, as well as detailed studies of the most important New Wave movies of the late 1950s and early 1960s. Richard Neupert first tracks the precursors to New Wave cinema, showing how they provided blueprints for those who would follow. He then demonstrates that it was a core group of critics-turned-directors from the magazine Cahiers du Cinéma—especially François Truffaut, Claude Chabrol, and Jean-Luc Godard—who really revealed that filmmaking was changing forever. Later, their cohorts Eric Rohmer, Jacques Rivette, Jacques Doniol-Valcroze, and Pierre Kast continued in their own unique ways to expand the range and depth of the New Wave. In an exciting new chapter, Neupert explores the subgroup of French film practice known as the Left Bank Group, which included directors such as Alain Resnais and Agnès Varda. With the addition of this new material and an updated conclusion, Neupert presents a comprehensive review of the stunning variety of movies to come out of this important era in filmmaking.
New Wave Manufacturing Strategies
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Author : John Storey
language : en
Publisher: SAGE
Release Date : 1994-02-28
New Wave Manufacturing Strategies written by John Storey and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-02-28 with Business & Economics categories.
Over the past decade, many companies have adopted new strategies for manufacturing, which have taken their competitiveness on to new planes. A whole array of initiatives, such as FMS, JIT, TQM, CIM, and MRP II, have been introduced. This book deals with the far-reaching significance of these new approaches - collectively labelled "new wave manufacturing". Considerable research evidence as well as practitioners′ own experiences make one crucial point time and time again. The organizational as well as the human resource management aspects of these new strategies are critical to their success or failure. The underlying theme which is tackled in this book, therefore, is to what extent do these new operational strategies require a matching set of organizational and HR strategies? By looking at the issues through the joint eyes of production and behavioural analysts, this book provides an unique introduction to the new developments in manufacturing as well as providing an up-to-date assessment of the organizational and H R dimensions to these methods. New Wave Manufacturing Strategies has a vision which goes beyond the "new technology"/advanced manufacturing technology discussions. The chapters have been written in a clear, accessible manner by leading experts from Europe, the USA and Australia as well as from the UK.