A Guidebook On Branding
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A Guidebook On Branding
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Author : Ted Stice
language : en
Publisher:
Release Date : 2021-07-30
A Guidebook On Branding written by Ted Stice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with categories.
Branding is crucial whether you're a small one-man operation or a large international web company. Your brand will make or break you in terms of market share and presence. Branding is like a marketing shortcut if you are first going into business for yourself. In this book, you will discover: - Introduction - Brand identity - Formal identity - Video branding - Personal branding Scroll up and click the "Buy now with 1-Click" button to get your copy now!
A Guidebook On Branding
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Author : Man Hirschy
language : en
Publisher:
Release Date : 2021-07-31
A Guidebook On Branding written by Man Hirschy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with categories.
Branding is crucial whether you're a small one-man operation or a large international web company. Your brand will make or break you in terms of market share and presence. Branding is like a marketing shortcut if you are first going into business for yourself. In this book, you will discover: - Introduction - Brand identity - Formal identity - Video branding - Personal branding Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Branding
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Author : Farida Hasanali
language : en
Publisher: APQC
Release Date : 2005
Branding written by Farida Hasanali and has been published by APQC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Brand name products categories.
Demystifying Corporate Branding
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Author : Jose Ignacio Monrabal
language : en
Publisher:
Release Date : 2019-08
Demystifying Corporate Branding written by Jose Ignacio Monrabal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08 with categories.
Rediscover an increasingly complex field in terms you already know: yourself! With Demystifying Corporate Branding, you come away with an original approach that brings branding down to earth. WHAT MAKES THIS BOOK DIFFERENT FROM OTHER BOOKS? This book's original and innovative approach shows that the complex processes behind corporate branding aren't really so different from the techniques you use all the timein your everyday life. In this refreshing, wholly relatable guide, you'll see how your own experience can shed light on the ways brands go about developing identity and managing corporate reputation. This is not a guide to personal branding; it's a practical and enlightening analysis of how both companies and individuals develop and express their identity, based on life purpose, values, values, methods of communication, and the experience they deliver. By steadily drawing on real-life examples and everyday experience, this guide provides a clear-cut and still profound overview of the fundamentals of corporate branding in terms that anyone can grasp. WHO IS THIS BOOK INTENDED FOR? Demystifying Corporate Branding is perfect for professionals who are just getting started in the field, and anyone studying or working in communications, advertising, design, marketing, sales, human resources, corporate strategy or other business-related disciplines. More experienced branding professionals will come away with a fresh take on a standard topic and a new perspective on their work. This quick guidebook allows you to gain a solid understanding of the world of corporate branding without getting lost in the details.And it may very well show you that you actually know more about corporate branding than you think! CONTENTS Brand Values and Purpose Brand Awareness Brand Visual Expression (Brand Identity Design) Brand Verbal Expression Tone of Voice Brand Consistency Brand Guidelines Marketing Channels Brand Experience Brand Reputation Brand Preference Brand Management Brand Protection Personal Brands Reputation Management Creativity in Communications Ethical Principles in Branding Corporate Brand Management Disciplines This book could be, or should be, the very first book you read about branding. But it probably won't be the last. And, if it stirs a deep interest in you, and you find yourself growing passionate about branding, there is a lot more reading in store for you!
Digital Marketing
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Author : Ira Kaufman
language : en
Publisher: Routledge
Release Date : 2014-10-17
Digital Marketing written by Ira Kaufman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Built For Connection
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Author : Patti Reilly
language : en
Publisher:
Release Date : 2020-10
Built For Connection written by Patti Reilly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with categories.
You have the vision and the passion and you're ready to grow your brand, so now what?You want to build a brand that reflects your expertise and you want it to be true to who you are in personality & look, right? But you also know that the competition is fierce and that to get noticed you need to stand out from the crowd - and that comes down to your content, your presence, and your commitment. What you post and where you post are paramount to attracting your dream clients, that's true, but it's also about showing up consistently and revealing how what you offer adds value to people's lives! Is your content worth the read? Are your visuals engaging? What about the story you paint for your customers? Have you given that thought This book is for those of you who are serious about taking action and are committed to building Brand Awareness that puts your customer top-of-mind. It offers a step-by-step strategy to help you build or rebrand a business by focusing on 3 core modules that I call your Brand DNA: Discover, Narrate, & Attract. I help you get crystal clear & confident on Who You Are, What Purpose You Serve, and How to Attract Your Dream Customers. Be prepared to challenge yourself & your team throughout the process to "think like the customer you are" to build Brand Love & Loyalty!
Brand Stance
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Author : Scott Hauman
language : en
Publisher: Bookbaby
Release Date : 2019-11-06
Brand Stance written by Scott Hauman and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-06 with Business & Economics categories.
Brand Stance is a modern-day manual for any business or organizational champion who is ready to break through marketplace barriers, elevate their brand position, stand out from the crowd, make a difference and reach greater rewards.
A Guidebook On Content Marketing
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Author : Hilma Steins
language : en
Publisher:
Release Date : 2021-07-30
A Guidebook On Content Marketing written by Hilma Steins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with categories.
The ideal reader for this book is marketers, advertisers, and content creators who are looking to create a long term strategy to grow their business. It's a guide for making change happen in which the author teaches you tactics, strategies, and methods that are easy to integrate. In this book, you will discover: Chapter 1: Trial by Fire Chapter 2: The Mass Media Revolution Chapter 3: Content Marketing Changes Everything Chapter 4: YouTube, the Video Juggernaut Chapter 5: What is an Innovative Video Marketing Strategy in Today's Changing Business Landscape? Chapter 6: Should You Hire Your Own Team? In-Housing Vs. Outsourcing Chapter 7: Developing a Marketing Strategy: Lead from The Why, Not The What, or The How And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Book Of Branding
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Author : Radim Malinic
language : en
Publisher: Brand Nu Limited
Release Date : 2019-11-11
Book Of Branding written by Radim Malinic and has been published by Brand Nu Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Design categories.
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.