A History Of Indian Advertising
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A History Of Indian Advertising In Ten And A Half Chapters
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Author : Ritu Singh
language : en
Publisher: Hachette UK
Release Date : 2021-09-25
A History Of Indian Advertising In Ten And A Half Chapters written by Ritu Singh and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-25 with Business & Economics categories.
In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
A History Of Indian Advertising
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Author :
language : en
Publisher:
Release Date : 2021
A History Of Indian Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Advertising In India
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Author : Oma Gupta
language : en
Publisher: Gyan Publishing House
Release Date : 2005
Advertising In India written by Oma Gupta and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
The Emergence Of Brand Name Capitalism In Late Colonial India
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Author : Douglas E. Haynes
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-09-22
The Emergence Of Brand Name Capitalism In Late Colonial India written by Douglas E. Haynes and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-22 with History categories.
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Nawabs Nudes Noodles
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Author : Ambi Parameswaran
language : en
Publisher: Pan Macmillan
Release Date : 2016-05-16
Nawabs Nudes Noodles written by Ambi Parameswaran and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Social Science categories.
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Branded In History
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Author : Ramya Ramamurthy
language : en
Publisher: Hachette UK
Release Date : 2021-10-25
Branded In History written by Ramya Ramamurthy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Business & Economics categories.
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
A History Of Advertising From The Earliest Times
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Author : Henry Sampson
language : en
Publisher:
Release Date : 1874
A History Of Advertising From The Earliest Times written by Henry Sampson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with Advertising categories.
Indian Motorcycle Advertising
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Author : Rick Conner
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-12-31
Indian Motorcycle Advertising written by Rick Conner and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-31 with categories.
Do you like antique Indian motorcycles? Want to impress friends with your knowledge of those early Hendee Indian motorcycles? Curious what Indian motorcycle advertisements looked like in 1904 or 1912? Ever wonder what the Hendee Manufacturing Company advertising was promoting in 1916? Well look no further, Indian Motorcycle Advertising Volume 1: 1901-1917 is your year-by-year source providing a unique look at Indian motorcycle history through national advertising for these motorcycles made in America over 100 years ago.The collection of over 455 historic B&W company ads displays unique art work, the latest in engineering specifications and technological advancements, real period photographs, listings of racer names with results, and important historical information. This volume of single and two-page ads is now being published in an effort to help preserve and keep the original American Indian motorcycle history alive. These little known and seldom seen classic advertisements are found in the rare collections of digitalized issues of the very first motorcycle magazines published in the USA. These magazines include Bicycle World and Motor Cycle Review, Motorcycle Illustrated, Cycle and Automobile Trade Journal, and Motor.
Indian Advertising
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Author : Arun Chaudhuri
language : en
Publisher: TATA McGraw-Hill Publishing Company
Release Date : 2007
Indian Advertising written by Arun Chaudhuri and has been published by TATA McGraw-Hill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).
Indian Advertising
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Author : Arun Chaudhuri
language : en
Publisher:
Release Date : 2014
Indian Advertising written by Arun Chaudhuri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.
Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.