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Advertising In India

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Author : Oma Gupta
language : en
Publisher: Gyan Publishing House
Release Date : 2005

Advertising In India written by Oma Gupta and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.

1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

A History Of Indian Advertising In Ten And A Half Chapters

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Author : Ritu Singh
language : en
Publisher: Hachette UK
Release Date : 2021-09-25

A History Of Indian Advertising In Ten And A Half Chapters written by Ritu Singh and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-25 with Business & Economics categories.

In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.

Advertising In India

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Author : Donald Renshaw
language : en
Publisher:
Release Date : 1925

Advertising In India written by Donald Renshaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.

Marketing In India Cases And Readings

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Author : S.Neelamegham
language : en
Publisher: Vikas Publishing House
Release Date :

Marketing In India Cases And Readings written by S.Neelamegham and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

A History Of Indian Advertising

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Author :
language : en
Publisher:
Release Date : 2021

A History Of Indian Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.

Women In Indian Advertisements

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Author : Dr Kisholoy Roy
language : en
Publisher: KISHOLOY ROY
Release Date : 2018-07-13

Women In Indian Advertisements written by Dr Kisholoy Roy and has been published by KISHOLOY ROY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Business & Economics categories.

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

Privileging The Privileged

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Author : Sharada J. Schaffter
language : en
Publisher: Bibliophile South Asia
Release Date : 2006

Privileging The Privileged written by Sharada J. Schaffter and has been published by Bibliophile South Asia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Mass media and women categories.

Cross Cultural Content Analysis Of Advertising From The United States And India

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Author : Niaz Ahmed
language : en
Publisher: Universal-Publishers
Release Date : 2000

Cross Cultural Content Analysis Of Advertising From The United States And India written by Niaz Ahmed and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.

Nawabs Nudes Noodles

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Author : Ambi Parameswaran
language : en
Publisher: Pan Macmillan
Release Date : 2016-05-16

Nawabs Nudes Noodles written by Ambi Parameswaran and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Social Science categories.

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Advertising Principles And Practice

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Author : Gupta Ruchi
language : en
Publisher: S. Chand Publishing
Release Date : 2012

Advertising Principles And Practice written by Gupta Ruchi and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Advertising In India

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