A Kick In The Ads
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A Kick In The Ads
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Author : Tim Burt
language : en
Publisher: Tim Burt
Release Date : 2019-06-06
A Kick In The Ads written by Tim Burt and has been published by Tim Burt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-06 with Business & Economics categories.
If your marketing and advertising isn't bringing in the sales that you expect, you need A KICK IN THE ADS. Ready to ramp up your sales? It all starts with your advertising and marketing message. A successful ad is comprised of three parts: An effective marketing message Delivering that message to the right audience Constant, consistent, relentless repetition Most businesses get #2 and #3 above correct. But #1 - the message - in most marketing and advertising is usually a complete mess. The message is confusing, muddled, and usually buried under worthless words and phrases. A KICK IN THE ADS focuses on one thing: fixing your marketing message QUICKLY, so YOU can start making SALES. Each page is its own chapter, containing a marketing and advertising principle, guideline, strategy, or unbreakable rule. These are the same mantras I follow when creating any advertising for any business. While it may not be the thickest book you'll own, it might just be the most powerful. In fact, I advise you not to just skim through it. You should do a full stop at the end of each page, and think about how you can apply what's on the page to your particular situation. A KICK IN THE ADS has over 50 of my personal rules and guides in it, which have generated well over $50 million in sales globally. But like anything else in life, this info only works if you apply it. This might be the most unique marketing book you'll ever read...and want to have with you at all times. When you get A KICK IN THE ADS, you'll never look at your marketing and advertising the same way again. Just make sure to get your copy before your competition does. p.s. There is a BONUS included inside the book (3 marketing and advertising strategy videos) that are worth $997. And they're INCLUDED with your copy of A KICK IN THE ADS.
How To Build A Kick Ass Advertising Agency
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Author : Peter Levitan
language : en
Publisher:
Release Date : 2023-06
How To Build A Kick Ass Advertising Agency written by Peter Levitan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06 with categories.
A sucess guide for advertising agency leaders.
The Advertising Handbook
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Author : Helen Powell
language : en
Publisher: Routledge
Release Date : 2013-09-13
The Advertising Handbook written by Helen Powell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-14
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-14 with Business & Economics categories.
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
Leads For Days
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Author : Christina Friscia
language : en
Publisher: Independently Published
Release Date : 2019-09-09
Leads For Days written by Christina Friscia and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-09 with categories.
Leads For Days was the book written to help businesses finally figure out this whole social media thing, while creating a kick ass brand for themselves, and a killer social media marketing campaign that is fully automated- meaning everything from Facebook ad to appointment booking is set up as a system that delivers on autopilot for you. This means spending less time looking for and speaking to potential clients, and more time working with the ones you have. From Facebook ad, to landing page, opt-in offer, email automation, and scheduling automation, building and creating a kick ass social media and Facebook marketing campaign sounds difficult, but it truly isn't. Within Leads For Days, you will learn the step by step process to creating your Facebook Business Page and account. You will learn what a sales funnel is, in fact a whole chapter is dedicated to just that and just why creating one makes the difference between a successful and failing social media marketing campaign. You will learn how to create your first successful Facebook ad. This book also includes the Do's and Dont's of social media marketing. If you know you need to start utilizing social media for your business, and maybe you've tried running ads before and weren't so successful, get this book and give it a try again. Regardless of what industry you are in, the system and structure will always be the same. Just plug it into your business and go. If a lead comes in at 2 A.M. as your business stands, are your systems set up to allow that lead to convert to a call or appointment before you get to the office and are able to speak with them? Giving people an opportunity to book a call with you or schedule an appointment before you even get to the office the next day can make a huge difference in the volume of your business. This is where a sales funnel becomes your best friend. When someone just comes across your ad, from the moment they enter their email address, you have created a fully automated weapon that is your marketing machine, and it literally does the lead generation leg work for you. If you want to kiss the old, stagnant methods of advertising from the past goodbye, and uplevel your business for the social media age, this is the book you need. By the end, you will have created an enviable presence online and will be well on your way to creating the passive lead generation freedom you've always wanted, but didn't know how to achieve. Time is money and being able to be at the forefront of people's attention and instantaneously respond with an email and provide value to them even while you're fast asleep can and will make all the difference in your business. Leads For Days is the guide for marketing your business online today and for the future.
Local Online Advertising For Dummies
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Author : Court Cunningham
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-29
Local Online Advertising For Dummies written by Court Cunningham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-29 with Business & Economics categories.
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Social Communication In Advertising
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Author : William Leiss
language : en
Publisher: Routledge
Release Date : 2013-05-13
Social Communication In Advertising written by William Leiss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Kick Ass Business And Marketing Secrets
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Author : Bob Pritchard
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-28
Kick Ass Business And Marketing Secrets written by Bob Pritchard and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-28 with Business & Economics categories.
A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.
No B S Direct Marketing
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2013-04-01
No B S Direct Marketing written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Business & Economics categories.
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Printers Ink The Magazine Of Advertising Management And Sales
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Author :
language : en
Publisher:
Release Date : 1898
Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.