A Lawyer S Guide To Public Relations
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Everyday Public Relations For Lawyers
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Author : Gina Rubel
language : en
Publisher:
Release Date : 2019-08-31
Everyday Public Relations For Lawyers written by Gina Rubel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-31 with categories.
Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
A Lawyer S Guide To Public Relations
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Author : Kimera K. Maxwell
language : en
Publisher: John Wiley & Sons Incorporated
Release Date : 1989-01-01
A Lawyer S Guide To Public Relations written by Kimera K. Maxwell and has been published by John Wiley & Sons Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Advertising categories.
Everyday Public Relations For Lawyers 2nd Edition
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Author : Gina Rubel
language : en
Publisher:
Release Date : 2019-09-05
Everyday Public Relations For Lawyers 2nd Edition written by Gina Rubel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with categories.
Everyday Public Relations for Lawyers, 2nd Edition (AttorneyatWork.com, 2019), is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and don'ts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice: **Start your PR journey by walking through the strategic planning process. ** Learn how to establish ethical and measurable public relations goals and objectives. **Define how you want to be perceived, identify your key messages, and determine your target audiences. **Execute your plan with effective communications and smart media outreach. Practical Guidance for Seasoned Lawyers, New Associates, and Law Students. The updated and expanded second edition includes everything you need to know about modern law firm public relations: ** Chapter 1: Everyday Public Relations for Lawyers: A Primer ** Chapter 2: Steps in Law Firm Public Relations Planning ** Chapter 3: Putting the Media to Work for You ** Chapter 4: Writing for Thought Leadership ** Chapter 5: Leveraging Speaking Engagements ** Chapter 6: Special Events that Get Attention ** Chapter 7: Law Firm Awards, Ratings, and Directories ** Chapter 8: Media Outreach ToolsChapter ** 9: Leave a Lasting ImpressionChapter 10: Social Media Engagement ** Chapter 11: How to Measure Public Relations ** Chapter 12: Legal Marketing Ethics ** Chapter 13: Planning for a Crisis. Attorney at Work, Publisher.
Do It Yourself Public Relations
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Author : David E. Gumpert
language : en
Publisher: Section of Law Practice Management
Release Date : 1995
Do It Yourself Public Relations written by David E. Gumpert and has been published by Section of Law Practice Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The author offers advice and guidance to help readers develop a cost-effective PR game plan. He reveals what editors look for in a press release, how you can position yourself as a valuable source and how to grab a busy reporter's attention.
In The Court Of Public Opinion
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Author : James F. Haggerty
language : en
Publisher: John Wiley & Sons
Release Date : 2004-06-28
In The Court Of Public Opinion written by James F. Haggerty and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-28 with Business & Economics categories.
A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.
A Lawyer S Guide To Getting Good Press
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Author : John T. Duffy
language : en
Publisher:
Release Date : 1991
A Lawyer S Guide To Getting Good Press written by John T. Duffy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
In The Court Of Public Opinion
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Author : James F. Haggerty
language : en
Publisher: American Bar Association
Release Date : 2009
In The Court Of Public Opinion written by James F. Haggerty and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you win this critical battle.
Public Relations Guide For State And Local Bar Associations
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Author : American Bar Association. Standing Committee on Association Communications
language : en
Publisher:
Release Date : 1979
Public Relations Guide For State And Local Bar Associations written by American Bar Association. Standing Committee on Association Communications and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Bar associations categories.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999
Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.