A National Survey Of Consumer Preferences For Branded Gulf Oysters And Risk Perceptions Of Gulf Seafood
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A National Survey Of Consumer Preferences For Branded Gulf Oysters And Risk Perceptions Of Gulf Seafood
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Author : Daniel R. Petrolia
language : en
Publisher:
Release Date : 2014
A National Survey Of Consumer Preferences For Branded Gulf Oysters And Risk Perceptions Of Gulf Seafood written by Daniel R. Petrolia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Three restaurant taste panels and an online consumer survey were conducted during 2012-2013 to assess whether Gulf consumers would be willing to pay a premium for place-name specific (i.e., “branded”) Gulf oysters over typical “generic” Gulf oysters, and whether consumers in other U.S. markets would be willing to pay for branded Gulf oysters compared to other U.S. branded oysters. Panelists in the two Gulf Coast taste panels had strong preferences for local oyster varieties when they were aware of oyster variety names and harvest locations (i.e., during labeled rounds). In the absence this information (i.e., during blind rounds), panelists had no such preferences, and in the case of the Houston taste panel, actually had a significant distaste for the local Galveston Bay variety. Panelists in the Chicago taste panel had strong preferences for the Island Creek oyster, in both the blinded and labeled rounds, although during the labeled rounds, the Point aux Pins oysters fared equally well (statistically) to the Island Creeks. Additionally, during the labeled rounds, the Apalachicola Bay and Point aux Pins oysters were statistically more likely to be chosen over the San Antonio Bay oysters. Respondents to the online survey tended to have higher perceptions of quality and seafood safety regarding their own regionally-produced oysters relative to oysters from other regions. There was limited variation in perceptions from one Gulf Coast variety to another, with the exception of the Apalachicola Bay variety being rated higher in several cases, and the more general “Gulf of Mexico” category being rated lower. Online survey results indicate that, consumers living in eastern Gulf states such as Georgia and Florida may be willing to pay a premium for branded Gulf oysters, particularly oysters from Florida and Louisiana. Gulf consumers living in Alabama, Mississippi, Louisiana, and Texas, however, did not show any strong preferences for branded oysters relative to cheaper generic ones. Among non-Gulf consumers, survey results indicate that while a price discount may be needed to sell branded Gulf oysters relative to local oysters (i.e., relative to, say, East Coast oysters in East Coast markets), that Gulf oysters generally fared no worse than other non-local oysters (i.e., West Coast oysters in East Coast markets). Of the Gulf oysters tested, Atlantic Coast respondents appear to prefer Louisiana oysters. Pacific Coast respondents appear to be indifferent between most Atlantic Coast and Gulf Coast varieties. Also, it appears that relatively few respondents were concerned about the Deepwater Horizon oil spill when answering questions about oysters, although these concerns did affect preferences for Gulf Coast oysters negatively in some cases. Less than 1% of all respondents indicated any concern regarding Vibrio vulnificus, bacteria, or similar. However, such concerns, though not cited explicitly, may yet be latent in the reported perceptions of oysters from various Gulf Coast locations. These results would indicate that there is some room for opportunity for branded Gulf Coast oysters along these other two coasts in places where other non-local oysters are marketed successfully. The major challenge appears to be whether the price discount necessary to entice consumers in these other markets to buy Gulf Coast oysters relative to local varieties is yet sufficiently high as to remain a profitable enterprise for Gulf Coast producers. The price discounts estimated here in the range of $5-$10 per half-dozen sounds like a steep discount, but given the large differential in retail prices in Atlantic and Pacific markets - where oysters retail anywhere from $15 to $25 per half-dozen - compared to Gulf Coast markets - where they retail in the neighborhood of $7 to $10 - it is possible that even with the discounts, the prices received in these alternative markets may remain profitable.
Effect Of Branding Gulf Oysters On Consumer S Willingness To Pay
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Author : Sarah Acquah
language : en
Publisher:
Release Date : 2014
Effect Of Branding Gulf Oysters On Consumer S Willingness To Pay written by Sarah Acquah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Within the East coast and West Coast oyster market, oysters are generally marketed using product attributes and brand name. However the Gulf oyster market does not involve branding. Using choice experiment method and online survey data, the study estimated the effect of branding Gulf oysters on Gulf and Non-Gulf consumers' willingness to pay. Alternative-specific conditional logit, Nested logit and Alternative-specific multinomial probit methods of analysis were used to investigate the Independence of Irrelevant Alternative assumption made about consumers. Pooled and scaled models were used to analyze the identified data categories from which consumers were found to share the same oyster preferences. The results found that consumers on the average were willing to pay more for the oysters harvested from their own region relative to those harvested from outside their region. They were willing to pay a less for oysters harvested outside their region.
Opinions Of U S Consumers Toward Oysters
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Author : Terrill Richard Hanson
language : en
Publisher:
Release Date : 2003
Opinions Of U S Consumers Toward Oysters written by Terrill Richard Hanson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Oyster industry categories.
Consumption of oysters in the U.S. declined during the 1990s. Understanding consumer attitudes and preferences toward oyster products can help the oyster industry turn this decline around. An understanding of why consumers increase or decrease their purchase and consumption of oysters is important. Although food safety is suspected of being a major factor in decisions to consume oysters, additional factors may be involved. Regional and national oyster consumption can be affected by many determinants that may vary across geographical region, ethnicity, income levels, and perceptions of nutrition. In 2000 and 2001, Mississippi State University, with support from the Mississippi-Alabama Sea Grant and the United States Department of Agriculture Higher Education Program, administered a survey to U.S. residents on the topic of seafood consumption. Information on consumer perceptions of oysters obtained from this survey is summarized in this bulletin. This bulletin presents results from a 2000-2001 fish and seafood survey and should be of interest to the oyster industry, government agencies, and seafood retailers/marketers. Results from this study could be used by marketers as to guide to target consumers who are most likely to increase their oyster consumption. Another use of these results by processors would be the oyster purification methods preferred by consumers and the amount they would be willing to pay for purified oysters. Information gained about consumer awareness of food safety and inspection programs and the ones they feel are safest and most likely to trust are explored. Survey results identify characteristics and opinions of oyster consumers and nonconsumers. Of a sample of 1,376 respondents to a nationwide survey on seafood consumption, 43% consumed oysters at least occasionally, with an average oyster consumer eating oysters 2.6 times per month. Consumers indicated enjoyment of flavor and addition of variety to their diet as the main reasons for consumption. Main reasons for not consuming oysters more often were price, product safety, and lack of availability of fresh product. The main reasons for not consuming oysters were taste, texture, smell, and product safety concerns. Changing nonconsumer perceptions of taste, smell, and texture is likely more difficult to achieve than perceptions of safety or price, suggesting that the industry should focus expansion activities on those who currently eat oysters.
Consumer Preferences For Postharvest Processed Raw Oyster Products In Southern California
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Author : Benedict C. Posadas
language : en
Publisher:
Release Date : 2011
Consumer Preferences For Postharvest Processed Raw Oyster Products In Southern California written by Benedict C. Posadas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumers categories.
Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters
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Author : Emily Ann Blunt
language : en
Publisher:
Release Date : 2012
Protection Motivation Theory And Consumer Willingness To Pay In The Case Of Post Harvest Processed Gulf Oysters written by Emily Ann Blunt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Gulf oysters are harvested and consumed year-round, with more than 90% consumed in a raw, unprocessed state. A chief concern of policymakers in recent years is the incidence of Vibrio vulnificus infection following raw seafood consumption. V.vulnificus refers to a halophilic bacterium naturally occurring in brackish coastal waters, which concentrates in filter-feeding oysters. Proposed FDA legislation requiring processing of all raw Gulf oysters sold during warmer summer months threatens the Gulf oyster industry, as little to no research regarding demand for post-harvest processing (PHP) has preceded the potential mandate. This research endeavors to examine the relationship between oyster consumers' fears of V.vulnificus infection and their willingness-to-pay (WTP) for processing of an oyster meal. The psychological model of Protection Motivation Theory (PMT) is employed alongside the economic framework of contingent valuation (CV) to result in an analysis of oyster processing demand with respect to threats and efficacy. A survey administered to 2,172 oyster consumers in six oyster producing states elicits projected consumption and PMT data. Principal Component Analysis is used to reduce the number of PMT variables to a smaller size, resulting in five individual principal components representing the PMT elements of source information, threat appraisal, coping appraisal, maladaptive coping, and protection motivation. Using survey data, the marginal willingness-to-pay (MWTP) for PHP per oyster meal is also calculated, and the five created PMT variables are regressed on this calculation using four separate OLS models. Results indicate significant correlation for four of the five created PMT variables. In addition, a mean MWTP for PHP of $0.31 per oyster meal is determined, contributing to the demand analysis for processing of Gulf oysters. The findings suggest a strong relationship between the fear elements and the demand for processing, and support arguments in favor of further research on specific PHP treatments and the necessity for a valid PMT survey instrument.
Is There A Market For Branded Gulf Of Mexico Oysters
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Author : Daniel R. Petrolia
language : en
Publisher:
Release Date : 2018
Is There A Market For Branded Gulf Of Mexico Oysters written by Daniel R. Petrolia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
We administered an online choice experiment to a sample of U.S. raw-oyster consumers to identify factors influencing preferences for Gulf of Mexico oysters, determined the extent of preference heterogeneity, and estimated marginal willingness to pay for specific varieties and other key attributes. Results indicate significant preference heterogeneity among select varieties, with non-Gulf respondents estimated to require a price discount on Gulf oyster varieties on the order of $3-$6/half dozen. Gulf respondents were found to be less sensitive to oyster variety, and estimated to be willing to pay a price premium only for select Gulf varieties on the order of $0-$3/half dozen.
Molluscan Shellfish Aquaculture A Practical Guide
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Author : Sandra Shumway
language : en
Publisher: 5m Books Ltd
Release Date : 2021-06-30
Molluscan Shellfish Aquaculture A Practical Guide written by Sandra Shumway and has been published by 5m Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-30 with Technology & Engineering categories.
Molluscan Shellfish Aquaculture is a useable manual for all those interested in an up-to-date introduction to the field. Each of the major cultured species of commercial importance is covered, providing cutting-edge information of practical use to all those involved in shellfish aquaculture. The book’s editor and chapter authors are among the most widely known and respected authorities working in the industry and academia. Species covered include mussels, clams, oysters (including pearl oysters), scallops, cephalopods, abalone and gastropods. Molluscan Shellfish Aquaculture contains a huge wealth of information of great use for personnel working in the industry, with chapters covering site selection, hatchery construction, disease, biofouling, best management practice and certification. 5m Books
Best Worst Scaling
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Author : Jordan J. Louviere
language : en
Publisher: Cambridge University Press
Release Date : 2015-09-23
Best Worst Scaling written by Jordan J. Louviere and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with Business & Economics categories.
First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
Aquaculture Marketing Handbook
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Author : Carole R. Engle
language : en
Publisher: John Wiley & Sons
Release Date : 2008-02-15
Aquaculture Marketing Handbook written by Carole R. Engle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-15 with Technology & Engineering categories.
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Los Angeles Magazine
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Author :
language : en
Publisher:
Release Date : 2003-11
Los Angeles Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11 with categories.
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.