A Passion For Consumption
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A Passion For Consumption
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Author : Anna Sonser
language : en
Publisher: Popular Press
Release Date : 2001
A Passion For Consumption written by Anna Sonser and has been published by Popular Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
"By exposing the literary motifs of subversion and seduction inherent in these works as disruptive to the flow, circulation, and expansion of value, A Passion for Consumption positions American literary culture as an extension of commodity economics."--BOOK JACKET.
Passion And Entrepreneurship
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Author : Enrico Baraldi
language : en
Publisher: Springer Nature
Release Date : 2020-08-31
Passion And Entrepreneurship written by Enrico Baraldi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-31 with Business & Economics categories.
Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.
Creating Passion Brands
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Author : Helen Edwards
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Creating Passion Brands written by Helen Edwards and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Critical Pedagogies Of Consumption
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Author : Jennifer A. Sandlin
language : en
Publisher: Routledge
Release Date : 2010-09-28
Critical Pedagogies Of Consumption written by Jennifer A. Sandlin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-28 with Business & Economics categories.
Distinguished international scholars from a wide range of disciplines explore consumption and its relation to learning, identity development, and education. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.
The Consuming Passion
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Author : Rodney Clapp
language : en
Publisher:
Release Date : 1998
The Consuming Passion written by Rodney Clapp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Religion categories.
Editor Rodney Clapp and a team of thinkers from the fields of economics, theology, psychology and sociology examine the dynamics of our consumer culture and discuss how people of faith might best respond.
The Why Of Consumption
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Author : S. Ratneshwar
language : en
Publisher: Psychology Press
Release Date : 2003
The Why Of Consumption written by S. Ratneshwar and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer behavior categories.
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
The Routledge Companion To Identity And Consumption
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Author : Ayalla Ruvio
language : en
Publisher: Routledge
Release Date : 2013
The Routledge Companion To Identity And Consumption written by Ayalla Ruvio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.
The Anatomy Of Consumerism
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Author : H. RamHormozi
language : en
Publisher: FriesenPress
Release Date : 2019
The Anatomy Of Consumerism written by H. RamHormozi and has been published by FriesenPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human. In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obsession with material consumption. The Anatomy of Consumerism tracks this consumption from the Industrial Revolution, through a ravenous stretch of excessive production and acquisition, all the way to our digital present—a period during which we overconsume as a matter of course and visit irreparable damage on our natural environment as a result. It is no wonder the consequences of human greed fester so hotly in debate among economists, social scientists, and environmentalists. The Anatomy of Consumerism wades into this debate’s center.
Ads Fads And Consumer Culture
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Author : Arthur Asa Berger
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-01-22
Ads Fads And Consumer Culture written by Arthur Asa Berger and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-22 with Social Science categories.
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
The Psychology Of The Asian Consumer
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Author : Bernd Schmitt
language : en
Publisher: Routledge
Release Date : 2015-07-03
The Psychology Of The Asian Consumer written by Bernd Schmitt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-03 with Business & Economics categories.
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.