A Practical Guide To Indie Game Marketing
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A Practical Guide To Indie Game Marketing
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Author : Joel Dreskin
language : en
Publisher: CRC Press
Release Date : 2015-12-22
A Practical Guide To Indie Game Marketing written by Joel Dreskin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Computers categories.
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
The Indie Game Developer Handbook
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Author : Richard Hill-Whittall
language : en
Publisher: CRC Press
Release Date : 2015-02-11
The Indie Game Developer Handbook written by Richard Hill-Whittall and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Computers categories.
The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development
A Playful Production Process
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Author : Richard Lemarchand
language : en
Publisher: MIT Press
Release Date : 2021-10-12
A Playful Production Process written by Richard Lemarchand and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Computers categories.
How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management. This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the uncontrolled overwork known among developers as “crunch.” Written by a legendary game designer, A Playful Production Process outlines a process that connects the creative aspects of game design with proven techniques for effective project management. The book outlines four project phases—ideation, preproduction, full production, and post-production—that give designers and developers the milestones they need to advance from the first glimmerings of an idea to a finished game.
Cool Careers Without College For People Who Love Gaming
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Author : Adam Furgang
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2016-12-15
Cool Careers Without College For People Who Love Gaming written by Adam Furgang and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-15 with Juvenile Nonfiction categories.
This book covers all facets of the gaming industry, including production and sales, and also looks into traditional gaming outside of the multimedia industry. With a particular focus on the practical challenges of breaking into the world of gaming and strategies to help students prepare for working in the field, it aims to provide a range of entry points.
The Game Production Toolbox
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Author : Heather Maxwell Chandler
language : en
Publisher: CRC Press
Release Date : 2020-04-07
The Game Production Toolbox written by Heather Maxwell Chandler and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Computers categories.
The Game Production Toolbox focuses on the nuts and bolts of producing interactive content and how you can organize and support the creative, technical, and business efforts that are all part of interactive game development. This book isn’t going to tell you how to design a game or what technologies to use. Instead it provides techniques for and insights into managing, from concept to release, all the pieces that must come together in order to get a game into the hands of a player. Readers will learn about each phase of game production: prototyping, defining the requirements, assembling the team, making the game, and releasing to the players. Interviews from professional game developers give a behind-the-scenes look at what it takes to make a game. Key Features A framework for how to get an interactive game from concept to release, including information on financing and pitching to publishers and investors. Techniques for working with the game development team to get effective prototypes and documentation to prove out game concept and mechanics. Concrete information on how to plan and execute the different aspects of game production, such as audio, localization, testing, and software ratings. Advice from industry experts on managing teams, project management, communicating effectively, and keeping everyone happy. Information about working effectively with marketing, PR, and other people that are involved with the publishing and release process.
The Publishing Challenge For Independent Video Game Developers
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Author : Odile Limpach
language : en
Publisher: CRC Press
Release Date : 2020-02-04
The Publishing Challenge For Independent Video Game Developers written by Odile Limpach and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-04 with Computers categories.
Professor Odile Limpach gives independent developers everything they need to succeed in the world of video game publishing. The Publishing Challenge for Independent Video Game Developers: A Practical Guide defines what game publishing means for the indie developer and offers a concise framework to tackle the decision of whether to self-publish or not. Furthermore, the text establishes a catalogue of current known publishers with some salient characteristics and offers a list of useful publishing tools. Along with showcasing testimonials from several young and seasoned developers on their experiences with publishing and partners and recommendations from renown experts of the industry, this book offers tools, platforms, and guides to game publishing. Key features: Provides a broad overview of the game publishing market Explores criteria for choosing between a publishing partner or self-publishing Offers case studies and testimonials from indie game developers and publishers about the process. Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab, TH Köln (Technical University of Cologne). She is also co-founder of the Acceleration Program SpielFabrique 360° and works as a Strategic Consultant for games and serious game projects. Between 2007 and 2014, she was the managing director of the German entertainment software studio Ubisoft Blue Byte. Before, she was the managing director of Ubisoft GmbH. She graduated from business school Institut Commercial de Nancy in France and completed her MBA in the United States. Odile Limpach is also involved as a volunteer in the areas of vocational training and acts as a German partner for Games for Change Europe. Furthermore, she acts as an advisor (Conseiller du Commerce Extérieur) for the French Ministry for International Business Development.
Getting Paid To Make Games And Apps
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Author : Kristina Lyn Heitkamp
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2016-12-15
Getting Paid To Make Games And Apps written by Kristina Lyn Heitkamp and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-15 with Juvenile Nonfiction categories.
For a technophile, it’s not a big leap to want to create something new. This title offers readers from grades seven through twelve the chance to discover career options in game and app development and the education that will qualify them for those options. Apart from figuring out the creative side, the reader will also discover what is necessary to break into an extremely competitive market as a professional. Readers will experience engaging sidebars that introduce successful young developers and their creations, and various types of references throughout will allow the reader to take in the whole world of development.
How To Market A Book
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Author : Ricardo Fayet
language : en
Publisher: Reedsy
Release Date : 2021-01-27
How To Market A Book written by Ricardo Fayet and has been published by Reedsy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with Reference categories.
Writing a book is hard. Marketing it can be even harder. Marketing a book in 2023 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you’ll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon’s Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Best of all, the ebook version is and will always remain 100% FREE. Get your copy now and benefit from all the experience of a seasoned marketing professional.
Indie Games
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Author : Don Daglow
language : en
Publisher:
Release Date : 2018-02-18
Indie Games written by Don Daglow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-18 with Entrepreneurship categories.
The only book for indie gamers that asks, "What do you want to do?" before it says, "Here's what you need to do!" Based on Don Daglow's top-rated games sessions at GDC, Devcom/Gamescom and events from Shanghai to Toronto to Berlin. Over 90 questions to ask yourself as you prepare to develop your indie game - respond to what's relevant, skip past what's not. Detailed feedback on what to do with your answers from a 3-time Inc. 500 CEO whose honors include a Technology & Engineering Emmy® and multiple Game of the Year awards. -- back cover.
Gamedev
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Author : Wlad Marhulets
language : en
Publisher:
Release Date : 2020-06-29
Gamedev written by Wlad Marhulets and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with categories.
If you know nothing about game development, you're basically me before I started working on my first game DARQ. This book assumes no knowledge of game development on the reader's part. As a first-time developer with no prior experience in coding, modeling, texturing, animation, game design, etc., I managed to launch DARQ to both commercial success and critical acclaim. With zero dollars spent on marketing, it was featured in major media outlets, such as IGN, Kotaku, PC Gamer, GameSpot, Forbes, and hundreds of others. Ultimately, DARQ became #42 Most Shared PC Video Game of 2019, according to Metacritic, with the average user rating of 9 out of 10. In my book, I'm sharing with you exactly how I did it. The book guides you through a step-by-step process of making a game: from downloading a game engine to releasing your first commercial title. The book features advice from 15 industry professionals, including Mark Kern (team lead of World of Warcraft), Quentin De Beukelaer (game designer of Assassin's Creed IV: Black Flag, Assassin's Creed Unity, Ghost Recon Breakpoint), Bjorn Jacobsen (sound designer of Cyberpunk 2077, Divinity: Fallen Heroes, Hitman), Austin Wintory (Grammy-nominated composer of Journey, ABZÛ, Assassin's Creed: Syndicate), and others. The foreword is written by my mentor John Corigliano, Oscar, Pulitzer Prize, and 5-time Grammy Award-winning composer.