A Practical Guide To Indie Game Marketing
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A Practical Guide To Indie Game Marketing
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Author : Joel Dreskin
language : en
Publisher: CRC Press
Release Date : 2015-12-22
A Practical Guide To Indie Game Marketing written by Joel Dreskin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Computers categories.
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
A Practical Guide To Indie Game Marketing
DOWNLOAD eBooks
Author : Joel Dreskin
language : en
Publisher: CRC Press
Release Date : 2015-12-22
A Practical Guide To Indie Game Marketing written by Joel Dreskin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Computers categories.
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
Child Health Psychology
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Author : Barbara G. Melamed
language : en
Publisher: Psychology Press
Release Date : 2017-06-29
Child Health Psychology written by Barbara G. Melamed and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-29 with categories.
This unique text offers an interdisciplinary collection of the most current articles concerning the scientific study of Child Health Psychology. The subjects of many articles are applicable to pediatrics, family medicine, child nursing, developmental, clinical child, and pediatric psychology. Emphasizing the scientific basis of the field, this empirical research is invaluable to the specialist, teacher, or student seeking the most contemporary research methods used to study psychological aspects of children's health care.
The Publishing Challenge For Independent Video Game Developers
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Author : Odile Limpach
language : en
Publisher: CRC Press
Release Date : 2020-02-04
The Publishing Challenge For Independent Video Game Developers written by Odile Limpach and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-04 with Computers categories.
Professor Odile Limpach gives independent developers everything they need to succeed in the world of video game publishing. The Publishing Challenge for Independent Video Game Developers: A Practical Guide defines what game publishing means for the indie developer and offers a concise framework to tackle the decision of whether to self-publish or not. Furthermore, the text establishes a catalogue of current known publishers with some salient characteristics and offers a list of useful publishing tools. Along with showcasing testimonials from several young and seasoned developers on their experiences with publishing and partners and recommendations from renown experts of the industry, this book offers tools, platforms, and guides to game publishing. Key features: Provides a broad overview of the game publishing market Explores criteria for choosing between a publishing partner or self-publishing Offers case studies and testimonials from indie game developers and publishers about the process. Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab, TH Köln (Technical University of Cologne). She is also co-founder of the Acceleration Program SpielFabrique 360° and works as a Strategic Consultant for games and serious game projects. Between 2007 and 2014, she was the managing director of the German entertainment software studio Ubisoft Blue Byte. Before, she was the managing director of Ubisoft GmbH. She graduated from business school Institut Commercial de Nancy in France and completed her MBA in the United States. Odile Limpach is also involved as a volunteer in the areas of vocational training and acts as a German partner for Games for Change Europe. Furthermore, she acts as an advisor (Conseiller du Commerce Extérieur) for the French Ministry for International Business Development.
Video Game Marketing
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Author : Peter Zackariasson
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Video Game Marketing written by Peter Zackariasson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Business & Economics categories.
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Cool Careers Without College For People Who Love Gaming
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Author : Adam Furgang
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2016-12-15
Cool Careers Without College For People Who Love Gaming written by Adam Furgang and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-15 with Juvenile Nonfiction categories.
This book covers all facets of the gaming industry, including production and sales, and also looks into traditional gaming outside of the multimedia industry. With a particular focus on the practical challenges of breaking into the world of gaming and strategies to help students prepare for working in the field, it aims to provide a range of entry points.
A Playful Production Process
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Author : Richard Lemarchand
language : en
Publisher: MIT Press
Release Date : 2021-10-12
A Playful Production Process written by Richard Lemarchand and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Computers categories.
How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management. This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the uncontrolled overwork known among developers as “crunch.” Written by a legendary game designer, A Playful Production Process outlines a process that connects the creative aspects of game design with proven techniques for effective project management. The book outlines four project phases—ideation, preproduction, full production, and post-production—that give designers and developers the milestones they need to advance from the first glimmerings of an idea to a finished game.
The Game Production Toolbox
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Author : Heather Maxwell Chandler
language : en
Publisher: CRC Press
Release Date : 2020-04-07
The Game Production Toolbox written by Heather Maxwell Chandler and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Computers categories.
The Game Production Toolbox focuses on the nuts and bolts of producing interactive content and how you can organize and support the creative, technical, and business efforts that are all part of interactive game development. This book isn’t going to tell you how to design a game or what technologies to use. Instead it provides techniques for and insights into managing, from concept to release, all the pieces that must come together in order to get a game into the hands of a player. Readers will learn about each phase of game production: prototyping, defining the requirements, assembling the team, making the game, and releasing to the players. Interviews from professional game developers give a behind-the-scenes look at what it takes to make a game. Key Features A framework for how to get an interactive game from concept to release, including information on financing and pitching to publishers and investors. Techniques for working with the game development team to get effective prototypes and documentation to prove out game concept and mechanics. Concrete information on how to plan and execute the different aspects of game production, such as audio, localization, testing, and software ratings. Advice from industry experts on managing teams, project management, communicating effectively, and keeping everyone happy. Information about working effectively with marketing, PR, and other people that are involved with the publishing and release process.
Getting Paid To Make Games And Apps
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Author : Kristina Lyn Heitkamp
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2016-12-15
Getting Paid To Make Games And Apps written by Kristina Lyn Heitkamp and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-15 with Juvenile Nonfiction categories.
For a technophile, it’s not a big leap to want to create something new. This title offers readers from grades seven through twelve the chance to discover career options in game and app development and the education that will qualify them for those options. Apart from figuring out the creative side, the reader will also discover what is necessary to break into an extremely competitive market as a professional. Readers will experience engaging sidebars that introduce successful young developers and their creations, and various types of references throughout will allow the reader to take in the whole world of development.
Your First 1000 Copies
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Author : Tim Grahl
language : en
Publisher: Story Grid Publishing LLC
Release Date : 2020-09-09
Your First 1000 Copies written by Tim Grahl and has been published by Story Grid Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-09 with Business & Economics categories.
"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.